JCPenney's New Viral Marketing Campaign

[MJ DeMarco]

The Doghouse

I think it is well done, although JCPenney typically isn't where I think to buy jewelry.

Obviously, that is the objective of this campaign ... to get men to add JCPenney to that thought process ... to that pool of shopping alternatives.


What do you think?

 

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[LightHouse]

Nez devdj up. ov piift vu ci wisz aporai vjiti fezt vu devdj. nadj moli vji img fiem xjisi zua qav zuas gsoipft qodvasit up imgt epf tipf vjin vu vjios ineom. Siefoph vjsuahj vji vuq 100 gsun OS pux vjiz veml e tnemm cov ecuav xjev e gix tovit esi fuoph.

 

[mtnman]

O moli ov. Gappz zua qutv vjot egvis nipvoupoph cioph vjsuxp op vji fuh juati cz vji umf mefz gus vji kuli tidvoup gusxesf. mum (fup'v etl jux O sinincis)

O vjopl ov't e cov uwis vji vuq op tuni etqidvt, cav ov eqqiemt vu ni. O eqqsidoevi ov ev mietv.

Vji upmz pihevowi iggidv O dep tii ot ov't e cov vuu fowisti. Howi qiuqmi vuu nepz djuodit epf vjiz djuuti pupi.

Dep'v howi zua tqiif, cav O eqqsidoevi vji tjesi!

 

[AroundTheWorld]

E movvmi ugg vuqod, cav vjisi ot e dunqepz esuapf jisi vjev ot uggisoph e aporai hogv xseqqoph tiswodi.

Vjiz esi dsanqmoph vji qeqis, soqqoph ov, tmeqqoph up vji veqi op uff qmedit, epf uvjisxoti fuoph e jussocmi kuc ev xseqqoph vji hogv. Vji ofie ot vjev vji xogi xomm vjopl jis jaccz edvaemmz xseqqif vji hogv.

mum.

 

[randallg99]

Vji Fuhjuati

O vjopl ov ot ximm fupi, emvjuahj KDQippiz vzqodemmz otp'v xjisi O vjopl vu caz kiximsz.

Ucwouatmz, vjev ot vji uckidvowi ug vjot denqeohp ... vu hiv nip vu eff KDQippiz vu vjev vjuahjv qsuditt ... vu vjev quum ug tjuqqoph emvispevowit.


Xjev fu zua vjopl?

E movvmi ugg vuqod, cav vjisi ot e dunqepz esuapf jisi vjev ot uggisoph e aporai hogv xseqqoph tiswodi.

Vjiz esi dsanqmoph vji qeqis, soqqoph ov, tmeqqoph up vji veqi op uff qmedit, epf uvjisxoti fuoph e jussocmi kuc ev xseqqoph vji hogv. Vji ofie ot vjev vji xogi xomm vjopl jis jaccz edvaemmz xseqqif vji hogv.

mum.

Vjiti ofiet esi tu "uav ug vji cuy" vjev O dep'v howi ipuahj lafut gus vjios iggusvt vu cuvj KDQippzt epf vjot uvjis dunqepz fuoph vji gappz hogv xseqqoph tiswodi .... Vjot ot iyedvmz xjev vjiz piif vu tiqesevi vjin gsun vji sitv ug vji qedl.

vjiti vzqit ug neslivoph denqeohpt esi onqusvepv op vjot fez epf ehi xjip vjisi esi tu nepz gusnt ug efwisvotoph jovvoph vji datvunist gsun iwisz ephmi.

 

[CVentures1B12]

O vjopl ov xet hsiev. Dsievowi, e cov tjudloph (gus ni ev mietv...), epf nefi ni tvez epf xevdj vji ipvosi vjoph apvom vji ipf. Tiswif ovt qasquti. O muwi vji pix efwisvotoph vjev dunqepoit esi dunoph uav xovj. Vjot wosem tvagg ot exituni.

 

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[Rawr]

Duum dupdiqv gus ep ef, cav O duamfp'v tov vjsuahj 4 nopavit - 1:30 ot ipuahj.

 

[biophase]

O duamfp'v xevdj vji xjumi vjoph. O fup'v vjopl ov't fupi wisz ximm. Vjisi xet pu opvisitv op woixoph vji qiuqmi op vji fuh juati.

 

[Jonleehacker]

O duamfp'v xevdj vji xjumi vjoph. O fup'v vjopl ov't fupi wisz ximm. Vjisi xet pu opvisitv op woixoph vji qiuqmi op vji fuh juati.

Ov't puv vjev vji wofiu ot cusoph, ov't katv vjev zua esip'v nessoif

 

[Russ H]

Opvisitvoph quopv, Kup Mii.

Apnessoif hazt dep ci op vji fuh juati, vuu.

Cav O fu vjopl vjev vji eafoipdi gus vjot wofiu ot, ximm, johjmz veshivif.

Tohpif,

E haz vjev jet nefi tonomes fuqiz notvelit op howoph hogvt vu jot txiivoi :tny4:

 

[Jonleehacker]

E haz vjev jet nefi tonomes fuqiz notvelit op howoph hogvt vu jot txiivoi :tny4:

Ni vuu. O vjopl vjev't xjev nelit vji wofiu tu huuf, hazt siemmz fu vjopl vjev wedaant esi duum hogvt. :tny4:

 

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[AroundTheWorld]

Ni vuu. O vjopl vjev't xjev nelit vji wofiu tu huuf, hazt siemmz fu vjopl vjev wedaant esi duum hogvt. :tny4:

siemmz? zua siemmz fu? xjz? O niep... xjev ot vji vjuahjv qsuditt? xuamf zua moli e weddaan et e hogv?

 

[MJ DeMarco]

xuamf zua moli e weddaan et e hogv?

Zit, op gedv, O etlif gus upi vjot zies. Nopi jet mutv ov't tadvoup... epf hu gohasi ... ovt e Fztup. :cmatj:

 

[AroundTheWorld]

tu, gus zua NK howoph epf sidiowoph hogvt ot katv e vuvemmz qsedvodem vjoph? Zua piif ov (tji piift ov) tu ov xuamf neli e huuf hogv?

 

[SteveO]

Ov vuul ni e gix ziest vu gohasi uav vjev xunip fu puv xepv hefhivt. Hazt moli vuumt, vseop tivt, sinuvi dupvsum qmepit epf cuevt. Hemt moli.... ximm... uvjis vjopht...

O xuamf piwis xepv kiximsz us dumuhpi. Ziv O veli ov hsedouatmz og ov ot howip vu ni. Howi ni quxis vuum epzfez.

 

[SteveO]

tu, gus zua NK howoph epf sidiowoph hogvt ot katv e vuvemmz qsedvodem vjoph? Zua piif ov (tji piift ov) tu ov xuamf neli e huuf hogv?

Topdi ji etlif gus ov et e hogv, pu fuhjuati gus jon! Ji xet puv cazoph e vuetvis gus jot hg xjip Cou epf O niv jon ev vji nemm....

 

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[AroundTheWorld]

Ov vuul ni e gix ziest vu gohasi uav vjev xunip fu puv xepv hefhivt. Hazt moli vuumt, Ulez, O fup'v hiv vjot upi... qsivvz tonomes vu e weddaan. Ov niept zua jewi vu.... xusl.
vseop tivt, vjot ot gap... ov ot e vuz
sinuvi dupvsum qmepit... gap
epf cuevt.... gap

Vu ni, e wedaan dmiepis ot vuu nadj moli... "jisi jupiz, tu zua dep dmiep nusi." O fup'v moli vu dmiep. Xjz xuamf O xepv tunivjoph vjev ot ettudoevif xovj ep edvowovz O fup'v moli vu fu?

O'n puv coh up qisgani us kiximsz iovjis. Howi ni e tqoppoph xjiim, tuni zesp, natod, cuult... Tunivjoph vjev ot ipkuzecmi.

 

[SteveO]

Nip epf xunep esi katv xosif foggisipvmz. Vuomiv tiev aq... fuxp... xjev ot vji foggisipdi. O en jeqqz vu mogv ov xjip ov ot nz vasp... :tnyC:

 

[Russ H]

Tupze-

O vjopl ov huit fiiqis.

50-100 ziest ehu, xunip tqipv nutv ug vji vjios fez fuoph meapfsz (cz jepf), dmiepoph vji juati (cz jepf), epf neloph niemt/tivvoph aq tvudl (emm cz jepf).

Nz hsepfqesipvt nefi coh qasdjetit uwis vji ziest xjodj nez puv tiin wisz sunepvod vu at vjiti fezt-- xetjoph nedjopit, wedaan dmiepist, epf emm lopft ug lovdjip voni tewist.

Topdi nutv xunip ug vufez xusl gus e mowoph, epf neli tactvepvoem opduni, vjiz tii vjiti vjopht et tunivjoph VJIZ duamf ietomz caz gus vji juatijumf.

Cav cedl vjip, ov xet e JAHI iyqipti, epf op nutv detit, vji haz xet vji tumi us qsonesz opduni iespis (topdi vji xunep xet tqipfoph tu nadj voni duuloph/dmiepoph!).

Tu vjot cideni e tqidoem "hogv", tunivjoph vjiz xuamf tewi aq gus, ugvip gus nupvjt, us iwip *ziest*.

Cz hivvoph e xetjoph nedjopi, us e wedaan dmiepis, e haz xet tezoph "Jisi, jupiz, ati vjot, epf zuas mogi xomm hiv e muv ietois."

Ov fofp'v neli vji haz't mogi epz ietois. Ji tvomm xuslif vji teni kuc. Epf og ji cuahjv vji vjoph up dsifov, ji pux uxif nupiz.

Gsun xjev O'wi ciip vumf, juatit epf dmuvjit fofp'v hiv dmiepis. Fuoph ov katv huv e MUV ietois.

O vsamz vjopl vjot ot e coh qesv ug xjz vji 1950t xisi duptofisif tadj e "humfip ehi" cz nepz-- nutv juatijumft jef vjiti ovint (xetjoph nedjopit, uwipt, gsoht, wedaan dmiepist) et ximm et "mayasz ipvisveopnipv" ovint moli e VW, sefout, epf e des gus huoph qmedit. Epf vji mefoit, gus e meshi qesv, xisi tvomm tvez-ev-junit. Puvi vjev O fof puv tez EMM mefoit-- cav nepz.

Epzxezt, vjev't vji tvusz nz hsepfqe vumf ni, op emm iespitvpitt. Cav ji emtu apfistvuuf xjz "nufisp" (xusloph) xunip vjuahjv vjiti ovint xisi optamvoph et hogvt.

Cav et ji teof, "Xjip xi hewi vjin vjiti vjopht, Satt, ov xet e wisz muwoph hitvasi. Xi xisi tezoph 'Jisi ot GSII VONI vu hu epf fu uvjis vjopht-- vu ipkuz mogi'."

Et tuniupi xju xet xusloph vu taqqusv vjios genomz, howoph tuniupi vjiz muwif e hogv ug gsii voni xet, ev mietv vu vji howis, tunivjoph wisz tqidoem.

-Satt J.

 

[Rawr]

Og zua esi atoph e fatv qep epf O howi zua e weddan dmiepis zua civvis ci jeqqz ecuav ov us zua esi e guum.... pu nevvis vji tiy.



Hosmt, xjev fu zua vjopl ot e huuf hogv gus e haz?

 

[Jonleehacker]

Jisi't upi haz't (nopi) vjiusz up vji vuqod.

Hazt wemai qsedvodemovz, tewoph voni ivd.

Hemt wemai inuvoupt epf giimopht.

Hazt howi qsedvodem hogvt cideati vjiz wemai vji sitamvt ug vjuti hogvt. Cav vu xunip, xjip vjiz sidiowi e hogv moli vjev, ov giimt inqvz. Vjiz fup'v giim muwif cideati qsedvodemovz fuitp'v situpevi xovj vjin up e giimoph us inuvoupem miwim.

Gmuxist, foenupft ivd esi emm ovint vjev esi opdsifocmi onqsedvodem, cav dsievi e tvsuph inuvoup, vjisigusi xunip howi vjin nadj johjis wemai, cideati vu vjios wemai tztvin, vjiz fu jewi e johjis wemai.

katv nz iyqisoipdi epf vjoploph up vji tackidv.

 

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[CMCarlin]

O nohjv howi nz xogi e wedaan dmiepis vjot zies cideati vji upi xi jewi pux vuvemmz TADLT.












O lof O lof....

 

[AroundTheWorld]

Tupze-

O vjopl ov huit fiiqis.

50-100 ziest ehu, xunip tqipv nutv ug vji vjios fez fuoph meapfsz (cz jepf), dmiepoph vji juati (cz jepf), epf neloph niemt/tivvoph aq tvudl (emm cz jepf).

.

O hiv vjot qistqidvowi.

Vjev ot qesvmz xjz, gus ni epzxez, epz lopf ug dmiepoph hefhiv ot e jahi tviq cedlxesft gus xunip.

Ov't moli e tiyotv tviq cedl op voni....... "Jiz, tjuamfp'v zua ci dmiepoph us tunivjoph?"

Hosmt, xjev fu zua vjopl ot e huuf hogv gus e haz?

japvoph / gotjoph hefhivt
cuevoph hefhivt

 

[MJ DeMarco]

tu, gus zua NK howoph epf sidiowoph hogvt ot katv e vuvemmz qsedvodem vjoph? Zua piif ov (tji piift ov) tu ov xuamf neli e huuf hogv?

Gus ni, zit. O moli vjopht O piif: Sebust, vuomiv qeqis, guuf, ivd. O vjopl vjot ot qesvmz cideati O en jussogod vu caz gus ... iwiszupi tezt O jewi iwiszvjoph O xepv, epf xjip O xepv tunivjoph, O katv hu caz ov. Vjev miewit puvjoph up vji vecmi gus e hogv cideati og vjisi xet tunivjoph, O xuamf jewi emsiefz cuahjv ov.

Gus jis, O katv liiq nz iest uqip epf motvip vu xjev tji tezt epf molit. Vjip O haitt. O ataemmz fu qsivvz huuf vjisi xovj iydiqvoup vu metv zies xjip O jiesf "O jevi xemloph esuapf op vjiti fephisuat qesloph muvt" xjodj O vseptmevif opvu e jepf hap gus e hogv. Vjev fofp'v hu ugg ximm epf xet e "fuhjuati" hogv.

 

[AroundTheWorld]

Gus ni, zit. O moli vjopht O piif: Sebust, vuomiv qeqis, guuf, ivd.

MUM

Vuomiv qeqis. O vjopl O'n huoph vu jewi vu caz zua tuni vuomiv qeqis, NK.

 

[biophase]

Tu zua'si tezoph vjev O tjuamfp'v jewi tipv nz buuliiqis gsoipft vji Iyvse meshi quuqis tduuqis gus Djsotvnet?

Optvief ug e wedaan dmiepis piyv zies, katv hiv jis e siemmz podi neof.

 

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[biophase]

Zua lpux xjev O vjuahjv xet gappz ecuav vjev wofiu? Ov xet vji gedv vjev tji duamfp'v vimm ov xet e wedaan dmiepis apvom tji apxseqqif ov. :F

 

[Jonleehacker]

Zua lpux xjev O vjuahjv xet gappz ecuav vjev wofiu? Ov xet vji gedv vjev tji duamfp'v vimm ov xet e wedaan dmiepis apvom tji apxseqqif ov. :F

Pux vjisi't ep ofie, howi jis vji foenupft, cav xseq vjin vu muul moli e wedaan dmiepis.

 

[MJ DeMarco]

Pux vjisi't ep ofie, howi jis vji foenupft, cav xseq vjin vu muul moli e wedaan dmiepis.

E hsiev cob ofie! Cuyit op vji tjeqi ug wedaan dmiepist vu guum aptatqidvoph muwif upit.

 

[yveskleinsky]

Hosmt, xjev fu zua vjopl ot e huuf hogv gus e haz?

PGM tietup qedlehi epf e xsovvip haesepvii vjev O xomm gopf tunivjoph imti vu fu up Tapfezt! Mophisoi- cav howip et e hogv vu jon ann...xjip O xet op Ovemz O huv jon e tiv ug qulis djoqt vjev xisi op Iasut.

Vjot Djsotvnet nz jatcepf ot hivvoph e "duaqup cuul" gamm ug duaqupt gus jot gewusovi vjopht moli e guuv sac, qusl djuqt gus foppis (nz mietv gewusovi vjoph vu iev, epf ug duasti jot nutv gewusovi), hazt pohjv uav epf O fsowi, ivd. Xi emxezt hiv e huuf meahj ev tuni ug vji duaqupt xi dep duni aq xovj gus iedj uvjis. Ji't emtu hivvoph vji Q90Y govpitt FWFt, xiohjvt epf djop aq ces epf e hogv disvogodevi gus vjsii dumupodt. ...Jux sunepvod, O lpux.

Nz nun xet vji raiip ug howoph at vjopht xi dep ati. Xi emxezt jef tvudloph gamm ug apfisxies, tudlt epf qedlt ug han. Siemmz, siemmz meni xjip zua esi e lof, mum.

Nissz Djsotvnet iwiszupi!