Youtube's #1 Earner is a 7 Year Old Who Plays with Toys

[Xeon]

How can you provide value to the money chasers? What do they need? What problems and struggles do they have?

Smells like opportunity to me.

The money-chaser market is already saturated with gurus selling get rich quick courses.

 

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[minivanman]

How can you provide value to the money chasers? What do they need? What problems and struggles do they have?

Smells like opportunity to me.

A virtual shovel. They buy it thinking they will find gold but all they do is dig themselves in to a hole.

 

[minivanman]

Oh gosh. I babysat this kid once. He was 7. The dad gave him an iPad. All he did was watch Hip-Hop/Rap videos on there. Somehow he pulled up porn on there. I took the IPad away from him. He started kicking me wanting his IPad back.

You was my babysitter?

 

[The Abundant Man]

You was my babysitter?

 

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[MHP368]

True, but I'd wager Youtube ad revenue is only a small part of his (parents) income. They don't seem to put affiliate links in the video description, but a fair amount of their videos are marked as sponsored.
Getting your toys in front of a kid who rakes in half a billion views a month seems like the dream for advertisers.

He has his own toy line at walmart , its like plushies of him

 

[MHP368]

Don't forget to throw in the occasional giggle and cute/shy smile!

Speaking of kids YouTube channels, I'm not sure if this has been mentioned here before, but children YouTube channels are making big bucks. Not multi-millions like this kid, but enough to quit your job and do it as a full time career. I remember reading somewhere ago on another forum where this guy was raking in $$$$$ by hiring animators from 3rd world countries then publishing children educational content (animated 3D songs and dances) on YouTube. And because they're kids, the quality of animation doesn't have to be high.

Yeh my kids love that garbage , they have keyword algorithms see whats hot and then other data telling them ehat characters / color schemes toddlers click on (elsa and spiderman are big) and they just churn out nonsense

Thousands of video remixes of nursery rhymes and songs as well as just non sequitir stuff

Plus kids just playing video games or opening toys , my 6 year old would rather watch other kids play than play himself (not kidding , have to limit screen time and enforce outside time)

Even the ones where its the kids playing arpund seem exploitive though , but go look up hobbykidtv and family gaming tv , those people live in nice houses , yake nice vacations (that they monetize and make videos of for tax deductions and profit)

Not a bad gig but even exploitation and youtube as a control issue aside it seems flash in the pan to me.

Like they earn the money through ads , the ads tsrget the kids but id buy the toys so in a roundabout way im the target as the parent. Value to me is the kids can be occupied by the screen for short periods of time but I feel like youtubes overpaying for face to screen time and probably awarw of it.

My kids want merchandise from qctual kids shows on qctual tv channels and the ads they see for toys I can just ignore because little kids arent picky , I just tell them "sure , i'll put it on santas list" and then forget all about it.

So google visa a vi youtube is employing digital babysitters for kids nationwide but theyre showing ads for things that have absolutely no effect on my buying decisions. I imagine im not the only one and im sure theyre working on a way to tighten their data , at which point the rug will be fully pulled out from under these youtube stars.

My 2 cents

 

[Paladin]

In my experience as a dad, when my kids have the actual toy from the video - they would rather watch the video than play with it. I think it's like the "let's play" video trend over the past few years.

We have a generation of kids who would rather watch someone else play a video game than do it themselves. It baffles me, but it is what it is.

In the same way, these toy companies think their geniuses for getting some kid to play with their toy. But actually it makes my kids LESS likely to ask me to buy it now. It's causing a reverse effect. When I offer to buy them something from a video, my kids are like "nah, I'd rather just want this kid play with it."

I don't think YouTube and these toy companies are as smart as they think they are.

I'm sure training courses on how to train your kid to do YouTube videos are going to start popping up all over the Internet now. That's how you sell shovels, if you really want to take advantage of this trend. Then there will be acting lessons for kids. How to do your kid's make up. How to use Photoshop to remove the dead look in your kid's eyes as you turn them into a lifeless atm machine....

I am much more into the badly animated educational song videos for my kids. I would much rather they learn songs to sing with me than watch some kid play with a toy. My son is 2.5 and already knows the alphabet from these songs.

He's also learning Japanese from YouTube cartoons by kids who teach languages on there. There is actually some really good content buried behind the toy trend.

At a certain point, this market will get regulated. There are very specific child labor laws and the first one of these kids to turn eighteen and discover the money is all gone is going to sue YouTube and they will probably win. That's going to change the game dramatically.

I doubt the parents are keeping a detailed record of how many hours per session the kid is working, bathroom breaks, etc. They might say "oh my son is just playing with toys" but that fig leaf won't cover you. If you've ever seen a movie set with a child actor, there is a timer covering EVERYTHING they can do.

If you ask a child to work overtime, you might as well just arrest yourself.

I had a friend who looked twelve well into his late thirties. He made a killing as an extra, because he could work adult hours while playing a kid. It's why so many TV shows use old people to play teens. They are dodging the child labor laws.

While this is an interesting trend, I haven't seen any of these channels demonstrate any marketing or business knowledge. They might ask you to subscribe to their channel, but it never crosses their minds to pull you to their website for more detailed videos or to join a mailing list where you give them coupons for the toys your talking about.

These people are living off of the toy companies and YouTube ads. Those will both fade away when they see that sales from the videos disappear. Marketing campaigns have a shelf life.

That's why you don't see Spuds Mackenzie in commercials anymore. These videos might get views but they'll stop generating toy sales and that will in turn kill their ads. What company wants to run an ad on a video that's decreasing their sales?

 

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[JM35]

Funny running across this. This family was one of my bankers clients at JPM (they are Houston locals). They were depositing nearly $2mm checks monthly into their accounts...and it started with his Dad posting 1 video on YouTube for fun. The best part is his Dad would only take a modest "salary" for himself and would put the majority of it into a trust fund for Ryan.