Simplify it.

[inputchip]

With so much noise in our culture today, from newsfeeds with an endless supply of memes to being bombarded with hundreds of advertisements every time you visit your favorite website -- sometimes it's better to just slow things down, take a good look at your value proposition and double down on what your customer's actually want.

Take a look at these bags that are currently on Kickstarter.

They are 2,929% funded with 28 days to go. Having raised over $350k in 20 days.

With hundreds of bags and jackets coming out in the last 5 years featuring the latest solar panel smartphone charger bluetooth gizmo that will tie your shoes and pick your nose, these guys have decided instead to double down on the core value proposition of a bag... to carry sh*t.

Combining this minimalist approach with semi-vulgar/comedic marketing and they've come out on top with a winning product on Kickstarter.

From their video, "It has two features: To carry sh*t, and to look f*cking great!"

This isn't a new concept, but it is often often overlooked.

I see many entrepreneurs (myself included) get tied down trying to solve the worlds problems by adding MORE features, when really we should often be looking to see what we can REMOVE.

Google - We are a search engine, therefore our homepage is simply our logo and a search box. *Compare this to Yahoo and Bing

Casper - Taking the pain out of mattress shopping by delivering it right to your door with a single vacuum packed piece of foam.

Instagram - Facebook is over-bloated with text and videos. Let's make a social platform exclusively for sharing photos from the people you love most.

Apple - Let's simplify our laptops as much as possibly by having a single USB port. Let's get rid of the headphone jack and send them wireless headphones instead. Our design will feature a single solid neutral color with our logo on it.

Look around you.

What products or services have been over complicated in your life?

Then simplify it.

 

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[Argue]

@inputchip great thread. I agree that simplicity is key.

Many marketers/creators nowadays forget the basic fundamentals. They’re not using KISS.

The lack of KISS results in poor success rates.

We should reflect back to what Bruce lee once said:

“I do not fear the man who practices 1,000 kicks one time each. I fear the man who practices 1 kick 1,000 times.”

For example, I see this with various copy headlines throughout the web.

• The writer uses jargon, or technical writing.
• The writer thinks the use of clever punchlines are smart.
• Or the puns used will promote action.

However, this usually results in failure. Because the lack of keeping it simple.

A simple headline is the key to success, in my opinion. Why are some creators failing to keep it simple? Basic fundamentals... food for thought..

 

[TonyStark]

I don’t like those straps, super uncomfortable lol

 

[A. Rodriguez]

With so much noise in our culture today, from newsfeeds with an endless supply of memes to being bombarded with hundreds of advertisements every time you visit your favorite website -- sometimes it's better to just slow things down, take a good look at your value proposition and double down on what your customer's actually want.

Take a look at these bags that are currently on Kickstarter.

They are 2,929% funded with 28 days to go. Having raised over $350k in 20 days.

With hundreds of bags and jackets coming out in the last 5 years featuring the latest solar panel smartphone charger bluetooth gizmo that will tie your shoes and pick your nose, these guys have decided instead to double down on the core value proposition of a bag... to carry sh*t.

Combining this minimalist approach with semi-vulgar/comedic marketing and they've come out on top with a winning product on Kickstarter.

From their video, "It has two features: To carry sh*t, and to look f*cking great!"

This isn't a new concept, but it is often often overlooked.

I see many entrepreneurs (myself included) get tied down trying to solve the worlds problems by adding MORE features, when really we should often be looking to see what we can REMOVE.

Google - We are a search engine, therefore our homepage is simply our logo and a search box. *Compare this to Yahoo and Bing

Casper - Taking the pain out of mattress shopping by delivering it right to your door with a single vacuum packed piece of foam.

Instagram - Facebook is over-bloated with text and videos. Let's make a social platform exclusively for sharing photos from the people you love most.

Apple - Let's simplify our laptops as much as possibly by having a single USB port. Let's get rid of the headphone jack and send them wireless headphones instead. Our design will feature a single solid neutral color with our logo on it.

Look around you.

What products or services have been over complicated in your life?

Then simplify it.

Nice thread

 

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[Andy Black]

I'm a big fan of simplicity.

A simpler life is an easier life.

Nice post @inputchip. Rep+

 

[Andy Black]

@inputchip great thread. I agree that simplicity is key.

Many marketers/creators nowadays forget the basic fundamentals. They’re not using KISS.

The lack of KISS results in poor success rates.

We should reflect back to what Bruce lee once said:


For example, I see this with various copy headlines throughout the web.

• The writer uses jargon, or technical writing.
• The writer thinks the use of clever punchlines are smart.
• Or the puns used will promote action.

However, this usually results in failure. Because the lack of keeping it simple.

A simple headline is the key to success, in my opinion. Why are some creators failing to keep it simple? Basic fundamentals... food for thought..

Force them to write AdWords ads I say. See how well your clever headlines do when you only have 70 characters, and people just want to find what they're looking for dammit.

 

[inputchip]

Write to the chimpanzee brain. Simply. Directly. - Eugene Schwartz

The psychology of simplicity is actually Ad-Agency Secret #1 in Drew Whitman's Ca$hvertising, yet so many people tend to ignore it.

Our primary education system teaches us to increase our vocabulary and use the thesaurus as much as possible, inserting big words that make us feel like we know what we are talking about.

We need to train ourselves to speak in simple terms. First and foremost, we need to be understood by our audience.

Would you rather be right or would you rather be rich?

I'm a big fan of simplicity.

A simpler life is an easier life.

Nice post @inputchip. Rep+

Thanks Andy! The simple life is something we should all strive for.

 

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