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How I created my 6-fig business and work less than 3 hours a week (Step by Step Tutorial)

Simon Ashari

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With that said, in my opinion, bar none the MOST valuable real estate on Kindle is other REAL, perennial bestsellers's "customer's also bought" section. There, I said it.

[...]

This is just an example but there should always be books like this in your niche. I try to get into sections of books like this as fast as possible. And not just one, but multiple books. That way, my book sticks for a very long time.

I call these "anchor books" because it will anchor my book into the ground and don't go dropping off into the abyss. :) let's just keep this tactic between us in this forum...

This is all well and good, but how exactly do you go about getting into the "customers also bought" section?

Saying that you try get there is one thing. Is there a reliable and consistent way to get there?
 
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bugsybunny

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A Gary Halbert fan!

Thanks for this. I've read The Boron Letters and am currently reading his 1,100+ page complete newsletter where he describes the exact same thing you're describing. Except you're doing it in a modern digital world.

Have you ever considered affiliate marketing? The same passive income can be achieved. Instead of investing into writers you're investing into advertising and tracking tools.
 

Damian Pros

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IMPORTANT! - Myself, Nor the Forum Is Responsible... (Required Reading)

I'm sorry, you are coming off as spammy. You say one thing in your copy, but contradict yourself in another sentence. Spending no more than a few minutes searching your name on google. I get a few hits. You're giving cookie cutter advice. I feel you are simply "targeting" a new set people by coming on here. That's not going to work here.


You'll go further by following @Walter Hay approach GOLD - Sharing my lifetime experience in export/import. Product sourcing specialist.

I might be wrong. My bullshit meter is going through the roof right now. @MJ DeMarco

I would have to agree with this.

I've got the same impression, and because I've seen A LOT online, I know pretty much all money making models that one can follow, how they work, what's their upside, what's their downside.

Speaking of this, the Amazon Kindle Publishing model that was described is one of the WORST in my experience models one could follow.

Basically, what you are doing, is this:

Get a bunch of self-proclaimed experts from Upwork, who are not really experts just South-East Asians searching Google for relevant information, putting it all together in a book containing rehashed crap, get a cheap $5 cover, and then sell it on Amazon.

Repeat the process and you've got a bunch of low value books written by low value outsourcers, that's never gonna make you significant money because you DO NOT provide SIGNIFICANT VALUE.

I would stay the hell away from this model.

There is one guy I know who does this well, but to expect that most people are going to do this model as professionally as he does and get to his level, is totally unrealistic. His name is SJ Scott if you want to check it out, and really want to try this model.

I would highly recommend against this though, and would only keep the golden nuggets from the first 1-5 points of the post.

Most of that was solid beginner advice, and I would agree with most of it.
 

stefan

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Do you have any more information on how SJ Scott executes his business model?

His books seem extremely well done.

So, I'm assuming that he's extremely selective about his freelancers, and pays them well.

Building great relationships with diligent writers is like the bread and butter of this business model.
 
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bugsybunny

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that's never gonna make you significant money because you DO NOT provide SIGNIFICANT VALUE.

Value is entirely up to the recipient to decide.

Value comes from Positive Expectancy - a term coined by a brilliant marketer by the name of Frank Kern.

Positive expectancy is creating a clear and believable visual of what is possible, in your prospect's head. You are describing a step-by-step process that will take them from point A-to-point-B. They don't ever have to follow through with this process. They just have to believe that it's possible.

As spammy as his post is, I'm willing to bet that OP has received multiple e-mails from people asking to be mentored. He's created positive expectancy.
 

hayden0001

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Value is entirely up to the recipient to decide.

Value comes from Positive Expectancy - a term coined by a brilliant marketer by the name of Frank Kern.

Positive expectancy is creating a clear and believable visual of what is possible, in your prospect's head. You are describing a step-by-step process that will take them from point A-to-point-B. They don't ever have to follow through with this process. They just have to believe that it's possible.

As spammy as his post is, I'm willing to bet that OP has received multiple e-mails from people asking to be mentored. He's created positive expectancy.
OMG so true
 

HackVenture

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Thanks for the post @Stevie Drive, this is one business model I've been looking at for awhile now but have not got around to implementing. Not new to outsourcing, but outsourcing WRITING has been a challenge as good candidates tend to be really expensive. If I could get a short book done for $100 yea I think it would be hard not to make on it.

Renewed motivation to try it out!


Do you have any more information on how SJ Scott executes his business model?

His books seem extremely well done.

So, I'm assuming that he's extremely selective about his freelancers, and pays them well.

Building great relationships with diligent writers is like the bread and butter of this business model.

Incidentally I'm currently going through one of his books on building a daily writing habit and it seems like he writers his books himself and has immense passion on the topics in the personal development category.
 
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Damian Pros

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Value is entirely up to the recipient to decide.

Value comes from Positive Expectancy - a term coined by a brilliant marketer by the name of Frank Kern.

Positive expectancy is creating a clear and believable visual of what is possible, in your prospect's head. You are describing a step-by-step process that will take them from point A-to-point-B. They don't ever have to follow through with this process. They just have to believe that it's possible.

As spammy as his post is, I'm willing to bet that OP has received multiple e-mails from people asking to be mentored. He's created positive expectancy.

What?

This is irrelevant to what I said, because I was referring to the value offered to the person purchasing the kindle books, and thus the value output of that particular business model.

The value of that? Abysmal.

How could books put together in 1 month by South-Eastern Asians who copied and pasted stuff off of Google be offering significant value?

The business model is fundamentally flawed and will not yield significant returns.
 

Damian Pros

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Do you have any more information on how SJ Scott executes his business model?

His books seem extremely well done.

So, I'm assuming that he's extremely selective about his freelancers, and pays them well.

Building great relationships with diligent writers is like the bread and butter of this business model.

All the information you want can be found on his various websites, if you are interested in pursuing this.

Personally, I would not recommend it. SJ Scott is an outlier, and most people will not become like him.

Even at his level, he is not really making significant money (around 25 grand a month on average, revenue)

The model has limited scale.
 

Stevie Drive

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What?

This is irrelevant to what I said, because I was referring to the value offered to the person purchasing the kindle books, and thus the value output of that particular business model.

The value of that? Abysmal.

How could books put together in 1 month by South-Eastern Asians who copied and pasted stuff off of Google be offering significant value?

The business model is fundamentally flawed and will not yield significant returns.

Lol sounds like you know a lot of about publishing my friend? Curious to find out how many books you have published? :)

Every time one solves a problem for the consumer, that leads to value and as you know one gets paid for the value they deliver to the consumer and the marketplace.

And as you may agree one can only increase the amount one makes every month by increasing 3 things:

1. Increasing price
2. Increasing number of new consumers
3. Increasing frequency of purchase by the same consumer

It is quite difficult to do #1 with kindle ebooks unless one is a big name author. Most nonfiction ebooks will hover around 2.99 to 9.99 price point with 70% payout and fiction books, even less.

That's why in order to make significant impact with Kindle one must adopt #2 And #3.

One can apply #2 by having books produced in a BIG niche. There's already tons of built in traffic. So instead of creating a net and looking for fishes, you can just place it in firmly front of the stream where the fishes swim down to. Physical books, audiobooks and publishing in other distribution channels like kobo is another example.
And one can amplify this by using outsourcers to multiply production.

One can apply #3 by creating a brand and series as mentioned in my post and cross linking them together. If one received a pleasant experience from one book in the series, they will purchase another one.

One can also collect emails and sell even more stuff on the backend which further amplifies LTV of the consumer.

There are no 'no value' copy and paste books here lol. All the books are done with proper research with the sole purpose of solving a problem just like millions of other books out there. There are actually not that many 100% creative or 'never heard before' books under the sun. Most everything is a recompilation, reorganization, or information presented in a new perspective by the author of some kind.
Even for fiction books. I would not be getting mostly 4, 5 star reviews if there were no value.

Some may translate $100 book production cost as low quality but it cannot be any further from truth.

I admit, I've been doing this for a long time and I have mastered the skill of sourcing talents and negotiating where everyone is happy but even paying double that will still be okay. I just optimized my system over the years to get to this point.

So to recap, the value comes from SOLVING a problem for the consumer in a mass scale. There is already high demand and traffic from the big niches and the system is set up to output a lot of QUALITY books with minimal effort using outsourcers. Hope that clarifies some things.
 
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Damian Pros

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Lol sounds like you know a lot of about publishing my friend? Curious to find out how many books you have published? :)

Enough to know that quantity of published books is in no way indicative of one's knowledge in publishing.

As I said, I found most of the advice you gave solid, however, I clearly believe that the original post created false expectations for a publishing newbie.
 

Stevie Drive

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As I said, I found most of the advice you gave solid, however, I clearly believe that the original post created false expectations for a publishing newbie.

Beg to differ. I believe from my experience in this industry since 2011 and mentoring students from all walks of life, outsourcing high demand books to scale is the ONLY way a publishing newbie will ever attain sustainable income with Kindle. Period.
 
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stefan

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All the information you want can be found on his various websites, if you are interested in pursuing this.

Personally, I would not recommend it. SJ Scott is an outlier, and most people will not become like him.

Even at his level, he is not really making significant money (around 25 grand a month on average, revenue)

The model has limited scale.

I already have a passionate audience of readers for my website, so I'm honestly more interested in revenue diversification and risk mitigation.

Publishing a few books on Kindle is a nice way to diversify your business' income.

I have no interest in replicating SJ Scott's business model. Just learning from what he's done.

By the way, 25k/month is actually a lot money when you take into consideration how he's earning that money.

If he's making 25k/month entirely online through semi-passive income, that's a very attractive business for prospective buyers.

You can earn a nice multiple with that monthly revenue, and enjoy a "mini fastlane" exit of $700,000 (or something in that realm).

Either way, I appreciate the info.
 
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Coalission

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Interesting....

I guess OP is a little more sleazy than I originally thought hah.

That website looks like the Warrior Forum bible.

Funny you mention The Warrior Forum, seems like he posted this article there a while back too:

jiDgl4Zl.png


How I made $101,249/yr Working Less Than 3 Hours A Day. Here's a Step-by-Step Blueprint Exactly How I Did It • r/Entrepreneur

Doesn't mean the information can't be valuable for some people, but at the very least I hope he's reposting his own article with minor changes to make it relevant to the time and place posted (Thanksgiving around the corner, Christmas around the corner, I love Millionaire Fastlane , etc.) and not just ripping off someone else.
 
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Raoul Duke

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Funny you mention The Warrior Forum, seems like he posted this article there a while back too:

jiDgl4Zl.png


How I made $101,249/yr Working Less Than 3 Hours A Day. Here's a Step-by-Step Blueprint Exactly How I Did It • r/Entrepreneur

Doesn't mean the information can't be valuable for some people, but at the very least I hope he's reposting his own article with minor changes to make it relevant to the time and place posted (Thanksgiving around the corner, Christmas around the corner, I love Millionaire Fastlane , etc.) and not just ripping off someone else.



Member Profile | WarriorPlus
 

MAB1138

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Stevie Drive

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To clarify, this is 100% my content. What's wrong with distributing what you own in multiple places and re-purposing it? Are there any rules against that?

Olexe is NOT my website. Think they are copying and pasting various content and products online without permission for some cheap Adsense commissions.

Somehow this post has not gotten the response I've hoped for, so far.

Some of you seem to have a lot of doubts and fears. Look, if you don't like it, totally cool. Just press the back button and find another post or business model you resonate with.

If you've gotten some value from it, great. Just take action on it! The world is out there for your taking.

Last year I've posted a similar post like this on Warriorforum War Room and it got great reception. One guy I don't even know, after reading my post, took action on it and came back with this screenshot.
Screenshot

He seemed to be brand new to publishing but he said he hit $60 in his first 4 weeks (when he was just figuring things out) and saw exponential growth right after that making another $60 in 1 week, totaling $120.

Sure, it's not much by any means but the thing about this business model is it scales up exponentially due to systems and accumulation of passive income. Since that was June of 2017, just imagine how much he's making right now if his income has been growing exponentially?

I gave you almost the same information here, for free. I don't have to sell this business model my friends lol. This is valuable information.

If you have the insight and like it, take it. If not, no worries.

Whatever you do, don't sit there and hang out on the forum all day to be entertained.

Just take ACTION! Because action is what's going to get you results, not contemplating.

One danger (which I'm guilty of as well) is as one starts to make some money online and have been doing it for a while, one begin to think they know everything. Hell, I used to think I was the shit.

But the thing is, I noticed that it shut my mind down and delayed my progress. One must ALWAYS have a humble and open attitude because that makes one receptive to more information. What if what i told you here is the truth?

Anyways, this year (the year of dog) signifies the year of ACTION!
Whatever it is you're working on, whether it be this business model or whatever else it may be, don't dabble.

Just take full-on ACTION and make it YOUR year! Peace.

*p.s. btw, I hate doing this because I don't know why I need to prove myself on free information, but just to assure any skeptics out there, here's some of my old chat log with my team who does most of my work for me. It goes on like this 24/7 in the background.

p1.jpg

p2.jpg

p3.jpg
 
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focusedlife

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Of course I have. I assume you use them to create a persona for each niche?

Care to share one so we can see some of your success?

He did share one...the one you tried to put him on blast for.

Why folks tryin' to hate on him so hard?
 

MAB1138

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He did share one...the one you tried to put him on blast for.

Why folks tryin' to hate on him so hard?

I don't think people are trying to hate on him. We just want some proof!

He said he's published hundreds of kindle e-books on Amazon, but only offers dubious landing page text that's appeared in many different places on the web.

He's offered some good advice in a general sense, as has been noted, but there obviously some skepticism about much of the details...
 

oliverk

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I think you need to read both of MJ's books. Because not once did you mention the word 'value' in your post, you're just giving generic advice that could lead a lot of people astray tbh (no offense).
 
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ZF Lee

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I am late to the party, it seems....


He did share one...the one you tried to put him on blast for.

Why folks tryin' to hate on him so hard?
I know right!

Even if OP were screwing us up, some of the tips here are legit.

Take for example his pointer on aiming for the 'books that other people buy' instead of the Number 1 Amazon.

When I was in action-faking mode, I looked for business books AND then look for 'books that other people bought'.

For example, if I looked at Kiyosaki's RDPD on Amazon, and I saw that someone bought TMF or 4 hour work week along with it, I might think, 'Oh,book X compliments this book Y.'

That is like people buying a drink after ordering a plate of fried noodles in my country. :smile2:

On the freelancer hiring issue, it is true that while it is cost efficient and has good labour education standards.

It is also true that you cannot expect Southeast Asian freelancers to write 100% of an instructional book. I know because I am from Southeast Asia! :rofl:

However, given that we are 'aiming' for the 'books that other people buy' section, I suppose that the information in the book should be supplementary to the main meat that the more highly marketed books offer.

The content should be valuable, but it doesn't need to be top-of-the-world.

On context, if the books is to be about how to do good copywriting, the book can be based on a real-life experience in Upwork. It may not need to be based on a huge career in a Gary Halbert-sized ads company.

I think you need to read both of MJ's books. Because not once did you mention the word 'value' in your post, you're just giving generic advice that could lead a lot of people astray tbh (no offense).
I understand your concerns.

For some who aren't really into ebooks or any writing gigs, this can seem generic.

However, for someone who feels something's empty in their choice of strategies, this thread can give some ideas.

At the end of the day, people do have to make their own decisions, try out any advice here and see what works.

As IceCreamKid used to say, ' There are many ways to dress your mistress.'

And don't worry about value. You will know whether something is valuable to you or not based on your own tastes and situations.

For example, crypto might not be that valuable to me because I am not looking to excel there. That is fine with me, my choice.

But if I want to do product creation, then threads on invention matter to me.

And there's real life execution to prove whether they work out.

I don't do ebooks but I do write on Quora, which operates on similar mechanisms with Amazon authors who vie for audiences.
 

ZF Lee

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And one more thing on using Upwork freelancers to provide the bulk of writing.....

Ask what prior experiences they have.

If you are writing an electronics book, freelancers who have prior experiences (and have some documentation to prove it upon request) CAN be asked to help.

I was one of those freelancers.

I got my first Upwork interview for a gig to do training manuals on Microsoft Word. I mentioned that I used to train kids in youth camps, so I knew how to draft basic manuals for that.

Boom! Got it.

A trick I learned from Quora- cite your sources if you are pulling info from Google or a book.

Most Quorans who are well-known grab statistics and case studies and cite them. That gives good Quora ranking AND validation that the person is an organised expert.

MJ DeMarco himself also cites many cases in UNSCRIPTED .

If you have freelancers trawling the web for info to be put in an ebook, citations can help you trace back the info and ensure it is legit.

Mind you, not every good nugget of info is found on the front pages!

I have found good stuff not only on blogs, but in Scribd, slideshare and GoodReads. Sky is the limit.

Don't like to use 100% freelancers? No problem. Just use them for editing and proofreading. But do examine the content thoroughly before you launch the book. Now that can't be outsourced.:rofl:
 

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