SpartanWarrior77
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- May 3, 2016
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Hey Fastlaners,
Ive been reading MJ's new book Unscripted and it's starting to become my new favorite business book.
Anyway, in it he talks about passion and how passion doesn't pay the bills. He says the market place is "one selfish rat" and we need to cater to it's desires. And Im starting to understand what he means by that.
I need your advice on the following: Is it just another "bullshit passion" that isn't gonna go anywhere or do I have a chance?
Long story short:
Im very driven and curious in regards to the men's self-improvement/health & fitness industry. Im very interested in things that boost our ability to be "high-performance". Things like bio-hacking, mental toughness, etc all interest me immensely.
My whole life growing up I wanted to be in the special forces but when I was 18 something in me changed and it was the fact that I just didn't trust the government with my life. Nevertheless the desire to be a "warrior" and be high-performance in all I do never left me. Now Im 22 and I train with discipline, do MMA, breathing exercises, meditation, eat paleo 95% of the time, etc.
I was thinking of serving the men's health market by starting a brand that is primarily based on marketing through Youtube. I want to come out with informative videos on what men can do to supercharge their health so that they can perform at high-levels. I also want to cater to individuals who are entrepreneurs, busy professionals, etc. (because they're high-performers themselves and they also have money to spend). By creating badass videos, my plan is to drive traffic to my website.
My brand would be called "High-Performance Warrior". And I would start by providing one-on-one online coaching in terms of health/nutrition for peak-performance. I would eventually start selling products (be it modules, supplements, etc) as well.
I was doing some research and there are already quite a few of these types of blogs/brands such as Anabolic Men, Men's Health & Fitness, and Mark Divine's Sealfit Academy, etc.
I feel like I have a somewhat unique angle and story. And I feel like I can provide entertainment value as well.
My question to you guys would be: Is the men's health and fitness market overly-saturated and am I just being overly-hype about my own selfish desires? Question #2 would be, If this idea has a chance, what are some cold hard questions I need to ask myself in order to truly provide value and solve a problem instead of being another "me-too" brand?
Thanks a million!
Ive been reading MJ's new book Unscripted and it's starting to become my new favorite business book.
Anyway, in it he talks about passion and how passion doesn't pay the bills. He says the market place is "one selfish rat" and we need to cater to it's desires. And Im starting to understand what he means by that.
I need your advice on the following: Is it just another "bullshit passion" that isn't gonna go anywhere or do I have a chance?
Long story short:
Im very driven and curious in regards to the men's self-improvement/health & fitness industry. Im very interested in things that boost our ability to be "high-performance". Things like bio-hacking, mental toughness, etc all interest me immensely.
My whole life growing up I wanted to be in the special forces but when I was 18 something in me changed and it was the fact that I just didn't trust the government with my life. Nevertheless the desire to be a "warrior" and be high-performance in all I do never left me. Now Im 22 and I train with discipline, do MMA, breathing exercises, meditation, eat paleo 95% of the time, etc.
I was thinking of serving the men's health market by starting a brand that is primarily based on marketing through Youtube. I want to come out with informative videos on what men can do to supercharge their health so that they can perform at high-levels. I also want to cater to individuals who are entrepreneurs, busy professionals, etc. (because they're high-performers themselves and they also have money to spend). By creating badass videos, my plan is to drive traffic to my website.
My brand would be called "High-Performance Warrior". And I would start by providing one-on-one online coaching in terms of health/nutrition for peak-performance. I would eventually start selling products (be it modules, supplements, etc) as well.
I was doing some research and there are already quite a few of these types of blogs/brands such as Anabolic Men, Men's Health & Fitness, and Mark Divine's Sealfit Academy, etc.
I feel like I have a somewhat unique angle and story. And I feel like I can provide entertainment value as well.
My question to you guys would be: Is the men's health and fitness market overly-saturated and am I just being overly-hype about my own selfish desires? Question #2 would be, If this idea has a chance, what are some cold hard questions I need to ask myself in order to truly provide value and solve a problem instead of being another "me-too" brand?
Thanks a million!
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