Hi All,
A bit of a background - I am in the works of growing the commercial side of my business (selling physical products with commercial applications to businesses) and am going through @Andy Black's adwords posts (thank you Andy for the wealth of information) to learn how I can use Adwords to generate potential leads. Adwords and lead generation are all new to me, and I haven't even scratched the surface of what's out there, let alone put it into practice yet. I am currently going through Andy's Jumpstart to Adwords guide to get my campaign started.
The question I am wondering right now is whether I should hire a professional to build out an Adwords campaign for business lead generation rather than trying to complete this task myself? My thinking is that I already have limited time due to a full time day job, and learning all the info, putting it into action, tweaking mistakes will likely take me a few weeks at least, and my first try definitely won't be as effective as someone who is a professional in the space, and can build a much more successful campaign in a shorter amount of time. The other side of me wants to do it myself, not because I am afraid to invest the money to hire a professional, but because I know it will be another skill I learn if I do it myself and also because its my business and I want to grow it myself.
Is this a scenario where working on the business rather than in the business stands true and it makes more sense to hire a professional rather than spend however many hours it takes to DIY? If I hired out, there are many other things I could focus on to grow the business in other areas. The business is profitable so I have capital to reinvest. If you were in my shoes, what would you do? Looking forward to hear everyone's thoughts.
A bit of a background - I am in the works of growing the commercial side of my business (selling physical products with commercial applications to businesses) and am going through @Andy Black's adwords posts (thank you Andy for the wealth of information) to learn how I can use Adwords to generate potential leads. Adwords and lead generation are all new to me, and I haven't even scratched the surface of what's out there, let alone put it into practice yet. I am currently going through Andy's Jumpstart to Adwords guide to get my campaign started.
The question I am wondering right now is whether I should hire a professional to build out an Adwords campaign for business lead generation rather than trying to complete this task myself? My thinking is that I already have limited time due to a full time day job, and learning all the info, putting it into action, tweaking mistakes will likely take me a few weeks at least, and my first try definitely won't be as effective as someone who is a professional in the space, and can build a much more successful campaign in a shorter amount of time. The other side of me wants to do it myself, not because I am afraid to invest the money to hire a professional, but because I know it will be another skill I learn if I do it myself and also because its my business and I want to grow it myself.
Is this a scenario where working on the business rather than in the business stands true and it makes more sense to hire a professional rather than spend however many hours it takes to DIY? If I hired out, there are many other things I could focus on to grow the business in other areas. The business is profitable so I have capital to reinvest. If you were in my shoes, what would you do? Looking forward to hear everyone's thoughts.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.