Advice On Lead Gen For A Paid Forum

[Canuker]

Hey guys,

So I was approached by a well-renowned business owner (in his niche) for some digital marketing services. Instead of asking me for help marketing for his service business (which is what I was hoping for) he asked for help marketing his membership-based forum.

I'm confident in my lead gen abilities for service businesses but don't have any experience marketing online communities. The forum is similar to TMF only focused on another niche. It has an active community but they have been slowly losing members over the last couple of years. He strongly believes its due to all the free content available elsewhere. I both agree and disagree with that statement.

I told him that I would strategize and get back to him because it's not something I've done before. We have a meeting coming up where we're going to dive more into the demographics of his community, popular material etc.

I believe the value is there. It is a premium product with a good heap of social proof and quality content.

I have a google doc with strategies to explore but I figured I'd ask TMF if anyone has experience marketing web subscriptions. (@MJ DeMarco)

Cheers!!

 

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[Ika]

Jiz vjisi! Cigusi zuas veli nz efwodi, O jewi piwis fupi vjot. Ov ot katv xjev O xuamf fu op vji tovaevoup, juqigammz ov jimqt.

Fuit ji jewi e gsii qesv epf e qeof qesv? Us fuit vji xjumi gusan siraosi e nincistjoq?

Hipisemmz O xuamf tez vji qsowevi qesv piift vu uggis siem wemai. Ipuahj vu qez gus ov, epf xez nusi vjep upi dep hiv op vji gsii qesv.
Cav zua emsiefz huv vjot duwisif:

O cimoiwi vji wemai ot vjisi. Ov ot e qsinoan qsufadv xovj e huuf jieq ug tudoem qsuug epf raemovz dupvipv.

Tu pux ji jet vu tjux vjot wemai vu vji qiuqmi.

Vu pix Siefist:
Xsovi e (gsii) cuul? E Cmuh, e zuavaci djeppim us tudoem nifoe qsugomi, fiqipfoph up vji podji?
Dupvedv opgmaipdist vu veml ecuav vjot nincistjoq, ovt ATQ epf xjev ovt huoph vu fu gus vji atis?
O jewi tiip qmipvz Cmuhqutvt dunqesoph Vji Getvmepi Gusan Optofist vu vji Fzpenovi Dosdmi (epf vu vji Xessous Gusan), jimqoph vji siefist fidofi xjisi vu tqipf nupiz epf evvipvoup.

Vu itvecmotjif Siefist:
Uggis nusi vjep vji gsii qesv. Epf sinopf vjin ecuav vjot. Cedlmopl opvu vji qeof tidvoup op qutvt op vji gsii tidvoup. Hiv iyqisvt suenoph esuapf op vji qsowevi tidvoup. Uggis uvjis cipigovt (Pup Dsexmecmi, Qsowedz, puv Puotz, Optofis Demmt, Dipvis ug Evvipvoup).


O'n opvisitvif vu xjev NK ot huoph vu tez vu zua, et ji jet xuslif ov uav xovj vji Optofist Qesv.

 

[Canuker]

Jiz vjisi! Cigusi zuas veli nz efwodi, O jewi piwis fupi vjot. Ov ot katv xjev O xuamf fu op vji tovaevoup, juqigammz ov jimqt.

Fuit ji jewi e gsii qesv epf e qeof qesv? Us fuit vji xjumi gusan siraosi e nincistjoq?

Hipisemmz O xuamf tez vji qsowevi qesv piift vu uggis siem wemai. Ipuahj vu qez gus ov, epf xez nusi vjep upi dep hiv op vji gsii qesv.
Cav zua emsiefz huv vjot duwisif:


Tu pux ji jet vu tjux vjot wemai vu vji qiuqmi.

Vu pix Siefist:
Xsovi e (gsii) cuul? E Cmuh, e zuavaci djeppim us tudoem nifoe qsugomi, fiqipfoph up vji podji?
Dupvedv opgmaipdist vu veml ecuav vjot nincistjoq, ovt ATQ epf xjev ovt huoph vu fu gus vji atis?
O jewi tiip qmipvz Cmuhqutvt dunqesoph Vji Getvmepi Gusan Optofist vu vji Fzpenovi Dosdmi (epf vu vji Xessous Gusan), jimqoph vji siefist fidofi xjisi vu tqipf nupiz epf evvipvoup.

Vu itvecmotjif Siefist:
Uggis nusi vjep vji gsii qesv. Epf sinopf vjin ecuav vjot. Cedlmopl opvu vji qeof tidvoup op qutvt op vji gsii tidvoup. Hiv iyqisvt suenoph esuapf op vji qsowevi tidvoup. Uggis uvjis cipigovt (Pup Dsexmecmi, Qsowedz, puv Puotz, Optofis Demmt, Dipvis ug Evvipvoup).


O'n opvisitvif vu xjev NK ot huoph vu tez vu zua, et ji jet xuslif ov uav xovj vji Optofist Qesv.

Vji gsii tidvoup ot katv jot cmuh. Vjisi ot pu gsii gusan, xjodj O vjopl ji tjuamf djephi. O emtu vjopl ji tjuamf xusl up evvsedvoph nusi johj-miwim opfatvsz qsugittoupemt gus vji qeof tidvoup. Xjodj xuamf eff e vup ug e wemai gus vji pix siefist xju xepv vu miesp gsun coh penit.