How does one determine the WAF of an App?
I am in the process of developing an App. I have identified the very specific target audience, some two billion people, also, looking at average income by country, I estimate that ±20% have an income > $1600 per month. The App meets a very specific necessity for most in the target audience, I want to attract within the first year 1% of the 20%. I have done some eyeball to eyeball market research, only in South Africa at the present, and in general had a very positive feedback. Also, had some great advice from The Fastlane Forum. I've the spread sheet for the first year and putting together a business plan. It would be a real bonus if I could put the WAF in the business plan, and that brings me full circle to my question; How does one determine the WAF of an App?
I am in the process of developing an App. I have identified the very specific target audience, some two billion people, also, looking at average income by country, I estimate that ±20% have an income > $1600 per month. The App meets a very specific necessity for most in the target audience, I want to attract within the first year 1% of the 20%. I have done some eyeball to eyeball market research, only in South Africa at the present, and in general had a very positive feedback. Also, had some great advice from The Fastlane Forum. I've the spread sheet for the first year and putting together a business plan. It would be a real bonus if I could put the WAF in the business plan, and that brings me full circle to my question; How does one determine the WAF of an App?
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