8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[MJ DeMarco]

I did it

Damn!!!

 

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[Vick]

Damn!!!

Cant believe i actually did it

F*ckin crazy. Thats my old salary.

 

[LateStarter]

Amazing accomplishment and an amazing story you've created for yourself!

Keep pushing! There's more out there!

 

[MTF]

Congratulations @Vick, phenomenal job. I'm sure you'll reach 100k/month in no time.

 

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[ZCP]

The published article would talk about the 'overnight' success. Ode to process.

Proud of you, brother!!

 

[MJ DeMarco]

Curious, did you write a formal business plan? Or just some notes in a notebook? Or just this thread?

 

[AllenCrawley]

I did it

View attachment 9538

 

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[AllenCrawley]

Congrats man! Quick question... what are you doing as far as marketing the product these days? One more... what is your best marketing channel for sales right now?

 

[RHL]

@Vick Might actually be time to get yourself some CEO business cards.

 

[Vick]

Curious, did you write a formal business plan? Or just some notes in a notebook? Or just this thread?

No business plan. Just this thread. I did write some stuff down on word docs, but nothing extravagent. Everything is just in my head. I just think alot lol. Like about what i want the business to do, and where I want it to go. Constantly thinking about the future. how can i improve. What other channels can i leverage. If its math, then ya, i write that stuff out.

 

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[Vick]

Congrats man! Quick question... what are you doing as far as marketing the product these days? One more... what is your best marketing channel for sales right now?

Hey Allen, ill reply to this in a bit. On my phone right now. Need my PC

 

[Lord Taco]

Congrats! I have 51 pages to read now in addition to the other ones I'm getting caught up on.

Sorry if these questions were asked, just say asked if so.

Looked at the page, do you have plans to add products for upsell like a case for the glasses,or a cleaning cloth?

Also, just saw a random topic of shopping cart abandonment. Are you able to track the abandonments and are you doing anything for it.

Thanks again for this thread

 

[Vick]

Congrats! I have 51 pages to read now in addition to the other ones I'm getting caught up on.

Sorry if these questions were asked, just say asked if so.

Looked at the page, do you have plans to add products for upsell like a case for the glasses,or a cleaning cloth?

Also, just saw a random topic of shopping cart abandonment. Are you able to track the abandonments and are you doing anything for it.

Thanks again for this thread

Hard shell zip cases, micro fiber cloth bags amd stickers come with the product.

As for upsells. I have new products coming. An Aviator model, another sport frame(V.2), and a Wayfarer. Were also lookomg at Apparel now too.

EDIT

Oh and yes. Shopify shows me all the customer data for abandoned carts. I sens emails to all abandoned carts on a weekly basis with a 10% discount to entice purchase. Which always converts a few.

 

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[MTF]

No business plan. Just this thread. I did write some stuff down on word docs, but nothing extravagent. Everything is just in my head. I just think alot lol. Like about what i want the business to do, and where I want it to go. Constantly thinking about the future. how can i improve. What other channels can i leverage. If its math, then ya, i write that stuff out.

I suggest writing down your processes for future reference. If/When you decide to hire other people, you'll already have procedures written down instead of having to constantly answer their questions. Also, writing this stuff down will help you find ways to improve it/identify bottlenecks.

 

[NECST]

Hey Vick,

You're a dog gamn monster man. Been following your thread for a long time.

I looked through your site, which is excellent, landed on the FAQ page and data point for you:

I just read the first 3 questions when I got to this page, which I would guess is common. The answers to questions 2 and 3 are "unfortunately not". Is this common? My gut was like, "well this company knows what customers want but doesn't give it to them". I KNOW THATS NOT TRUE, based on this thread. There has got to be some trade off between guiding the prospect to the yes side of their mind, and also setting expectations so they understand what to expect. I would guess that the FAQ page could be better at this, and probably should be more like a page that makes a sale rather than one that is objective that doesn't tell the customer what to do, and what they WANT to do. Maybe the setting expectations portion should happen when describing the item?

As I am writing this, my thought is its just an FAQ page, but it snagged me and would have kept me from moving forward. Do you find that it is important in your metrics?

Here is a suggestion. If you are finding that people are still asking a lot about ratings and customization etc, maybe you could add a note in the Shop page.

Keep crushing it!



DO YOU HAVE POLARIZED LENSES?
Yes. All of our eyewear come standard with polarized lenses.

WHAT IF THESE SUNGLASSES DON'T FIT ME PROPERLY, CAN I RETURN THEM?
Yes. We stand by our 100% satisfaction guarantee! If our sunglasses don’t fit you or you are unsatisfied in anyway, you can return the product for a full refund. Return Policy

WHAT PAYMENT METHODS DO YOU ACCEPT?
We accept Visa, MasterCard, American Express, and Bitcoin. Because we are based in Canada, we can’t process debit cards .

CAN I BUY THESE SUNGLASSES IN A PHYSICAL STORE?
Yes. We have a retailer located in Toronto, Canada. KREATER

WHERE IS YOUR COMPANY BASED?
Our company is located in Ontario, Canada.

WHAT ARE YOUR SHIPPING FEES?
We offer free ground shipping on all orders placed within Canada and the US intercontinental states. See shipping details here > Shipping.

Orders placed outside North America are not shipped for free. Please email us with your full address for International Shipping, so we can provide a shipping quote for you.

WHERE DO YOU SHIP TO?
We ship FREE to Canada and intercontinental US states. We also ship to Hawaii and Alaska, but these destinations are only available via Express shipping which is $25.

We can ship worldwide. Please email us with your full address, so we can provide a shipping quote for you.

DO YOU SHIP TO APO/FPO AND PO BOXES?
We only ship to physical addresses, not POO or APO/FPO boxes.


WHERE DO I ENTER MY DISCOUNT COUPON CODE?

After adding products into your 'Cart' you can enter your Coupon Code in the 2nd page of 'Checkout' process, it's located on the 2nd page under where it says Discounts.

CAN I PUT PRESCRIPTION LENSES IN THESE FRAMES?
Our frames do not support prescription lenses.

ARE THESE SUNGLASSES RATED Z87?
All of our sunglasses are rated to Z80.

CAN I CUSTOMIZE THESE SUNGLASSES WITH MY OWN COLOR?
Our sunglasses can not be customized or personalized.

I SEE YOU ARE CANADIAN COMPANY, BUT YOU OPERATE IN USD?
Yes, that is correct. We are a Canadian company, but we officially now operate our business in USD currency.

EIGHT EYEWEAR SHOWCASES THEIR SUNGLASSES IN VIDEOS/PICTURES TO BE VERY FLEXIBLE BY BENDING THEM. ARE THESE SUNGLASSES UNBREAKABLE?
Our sunglasses are not unbreakable. We are merely showing the flexibility and durability of our frames compared to others in the marketplace. If you choose to bend/twist your sunglasses purposefully and frequently, then you do so at your own risk of seriously damaging your sunglasses or even breaking them. The flexibility and durability of our frames is to help prevent damages to the frames through accidental occurrences only, such as sitting on them, dropping them, stepping on them, etc. We suggest that you take care of your sunglasses as you normally would.

 

[NECST]

Also, do you have any links in your site to the youtube videos or spots where they are embedded? They're good!

 

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[ddzc]

I did it

View attachment 9538

That's the sexiest thing I've seen all day! Awesome!

 

[If—]

I did it

That escalated quickly.

 

[randomnumber314]

That escalated quickly.

Sure did! Only two years of persistent a$$ busting action and you too might have something noteworthy.

 

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[AgainstAllOdds]

I did it

View attachment 9538

F*ck yeah!!

For some reason, seeing your success made me really happy. Thanks for taking us along for the ride Vick!

 

[nzerinto]

Whoa, haven't checked in this thread in a while.....AWESOME STUFF VIC! Course you don't need our "pats on the back"...I'm sure your reward is seeing how your persistent late nights and early mornings and all sorts of pain and stress etc etc has gotten you to this point, and the possibilities of where you can go from here out. Love the 2 year "overnight success" story

I am curious what marketing strategy you are using.....

 

[MTF]

Sure did! Only two years of persistent a$$ busting action and you too might have something noteworthy.

When you think about it, that's lighting fast. In two years you can own a business that's worth about mid six figures and makes you a very nice salary. A year or two later, it will probably be worth seven figures and make @Vick a millionaire. Two years to transform your entire life. Is that long?

To put it into perspective, average American will spent about NINE YEARS watching TV during his entire life (5 hours a day).

We live in the best times ever. Becoming wealthy has never been easier, if you're only willing to leave the herd behind and forge your own path.

 

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[randomnumber314]

When you think about it, that's lighting fast. In two years you can own a business that's worth about mid six figures and makes you a very nice salary. A year or two later, it will probably be worth seven figures and make @Vick a millionaire. Two years to transform your entire life. Is that long?

To put it into perspective, average American will spent about NINE YEARS watching TV during his entire life (5 hours a day).

We live in the best times ever. Becoming wealthy has never been easier, if you're only willing to leave the herd behind and forge your own path.

I agree, most people pass on a thousand ideas because they want the one guaranteed to pay off millions tomorrow--which, in turn, causes them to never succeed.

 

[ZCP]

Surely @Vick should have waited and validated and read some more articles and asked some friends who own a business and listened to 103 podcasts before getting started. He wouldn't have wanted to start something that wouldn't become a $3B US business in 6 weeks and just wasted his time on something that has now provided him freedom and a very profitable future......

On the other hand, there is no way he could have done this without a 67 step exact detailed procedure given to him be someone else. No way he could have tried and failed and screwed up and questioned his sanity over a two year 'overnight success' process. Am sure he knew 'exactly' what he was doing at every step and never ventured out into the unknown......

Love ya, @Vick!!! Ode to doing vs talking about it!!

 

[Vick]

VAPOR design first pass

CONCEPT only!

 

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[randomnumber314]

Oh god. The email preview made me think you were getting into e-cigs. I had a quick WTF is he doing moment...

Concept looks good. I like to see them on a face for some reason, do you do that on your stock photos?

 

[Vick]

Oh god. The email preview made me think you were getting into e-cigs. I had a quick WTF is he doing moment...

Concept looks good. I like to see them on a face for some reason, do you do that on your stock photos?

Stock photos?

 

[randomnumber314]

Stock photos?

Probably the wrong term. Do you have photos of people wearing your sunglasses on media on your site or in ads? I can't remember who said it at the AZ meetup, but having people in pictures on instagram was very important.

 

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[Jake]

Probably the wrong term. Do you have photos of people wearing your sunglasses on media on your site or in ads? I can't remember who said it at the AZ meetup, but having people in pictures on instagram was very important.

Go to his website

 

[AllenCrawley]

Congrats man! Quick question... what are you doing as far as marketing the product these days? One more... what is your best marketing channel for sales right now?

Hey Allen, ill reply to this in a bit. On my phone right now. Need my PC

Waiting patiently