Call me cynical but I believe that a good product with a great value proposition trumps tactics every time. Sustainable business models are businesses that develop demand.
Yes, absolutely, and great marketing helps sell more of it before word of mouth traction takes over. Hopefully at that point you've got a customer for life, aka a fan!
If this is a viable, ethical platform… have legitimate brands embraced this strategy?
Supermarkets doing different deals like 3 for 2 is an example, making you buy more than you need, and offering coupons and discounts. They also then promote their other services that they never provided before, such as loans and credit cards, insurance, etc.
Costco sends out coupon catalogues keeping you informed about their latest offers, even when you had no intention of buying anything you probably would glance at the deals just in case.
Groupon is another example... always sending people offers to maximise LTV. Can you imagine them only offering only one deal or the same type of deals?
Cashback websites always promoting latest deals with email marketing.
Nationwide chains of (real) estate agents offering mortgage services and solictor/conveyancing recommendations for commissions.
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