<div class="bbWrapper">Before answering your questions, I just want to say this was the first day I enjoyed work in about 8 months. Literally, 8 months of hating working for myself, and today I had my first good day.<br />
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The past 8 months felt like lots of work with little reward and the rewards I did gain weren't sustainable or didn't have lasting, profound effect.<br />
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Today, however, I called medical marketing firms and pitched an idea to about 15 of them. On my first call, I pitched the idea and the woman said "We would find that VERY appealing. Send more information via email."<br />
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It was the first time I had interest in a high value product, and I feel like I'm on the right track, but still not there yet.<br />
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Later in the day I realized there might be some legal snags, but I'll sort that out after validating if it's a good idea or not.<br />
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Anyway, onto your feedback, which I greatly appreciate.<br />
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<blockquote data-attributes="member: 19117" data-quote="ΕΝΔΕΚΑ" data-source="post: 362242"
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What you need to do is provide your services to a few local buisinesses that loosely fit your profile, and if they won't accept, do it for free or at a greatly reduced rate, where they can't say no.
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I think you're right in most cases, but I don't think this approach is best for me:<br />
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<li data-xf-list-type="ol">There are no local businesses I can walk into and force myself on because I live in the UK, and would prefer to be paid in USD as I am moving back to the US within a year. It also opens up liability in VAT, US taxes and other shit if I start accepting British money for trade.</li>
<li data-xf-list-type="ol">I already HAVE experience with these services. My problem isn't the product I offer (I concede that I probably need to refine the USP). I don't even get to TELL them about the product at this point because I haven't even figured out a way to get past the gatekeepers. The real problem is getting to talk to decision makers, which is INCREDIBLY DIFFICULT in this industry and has been taking some hacking. I spoke with 10 internet marketers for surgeons today, and several of them said how difficult it is to get them on the phone and make a decision; and provided tips on how I can hack around that.</li>
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<blockquote data-attributes="member: 5251" data-quote="Stu_Hefner" data-source="post: 362299"
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How about the old-fashioned way?<br />
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Schedule a meeting with a decision maker in person and organize a presentation in detail so you can show him exactly how you will make them x amount.<br />
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Had the privilege of interacting with some people in the industries you target and they seem to be bombarded by SEO internet marketing pitches all the time.
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I agree I need to get in front of a decision maker...but thats the hard part.<br />
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For this niche, getting in front of the decision maker (or puzzling out the decision maker) is difficult. I was previously practicing single-doctor practices.<br />
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I got a tip today from another marketer in this space saying that single-doctor practices aren't good, because they tend to be terrible at delegating and releasing control. 6-7+ surgeon practices are much better.<br />
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<blockquote data-attributes="member: 23447" data-quote="themaxx" data-source="post: 362356"
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Chris! Great to see you posting here - I actually came across your handstand product through eatmoveimprove.com. I was planning on buying it once I completed the free ebook, but alas, I never got started... but I'm still on your mailing list! Although I haven't received anything since 4 December....<br />
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Anyway if you're interested in high value PPC, you should definitely check out Taewoo at freshsupercool.com. He's recently started advising dentists on PPC, and there should be some crossover with your work with surgeons. Some of his most recent posts talk about how he works on high value PPC.
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Hey dude! Thanks for the feedback! I am glad you liked the program, but if you want to handstand, you have to finish the first 28-days of the challenge, at least. Handstands are a habit <span class="smilie smilie--emoji" title="Big Grin :D" data-smilie="8" data-shortname=":D">😀</span><br />
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I don't send out regular content to the handstand list tho, and that's why I have 13200 people on my list who haven't bought anything. I know there is opportunity there (Noah Kagan just ripped me apart for an hour last night on Skype telling me I have opportunity there...), both in how I present my products, how I grow my traffic, how I create affiliates and how I sell to my list...<br />
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...but I honestly don't think that I can grow that product into something that is going to make 10k/month or help me hit my target of millions...and if I can, it likely doesn't have a great exit strategy.<br />
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And even if it does, I really HATE writing regular blogs and fitness books. While my book is awesome (I have like <a href="http://chrissalvato.com/28-day-handstand-challenge-testimonials/" target="_blank" class="link link--external" rel="noopener">100 testimonials</a> on it and the challenge), I found it completely drained me, and the return on each blog post was F*ck-all most of the time.<br />
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I don't like writing for 4 days straight to put out a high quality article that doesn't make me more money... Helping people is great, and I love my handstand challengers, but at some point I need to put bread on the table!<br />
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<blockquote data-attributes="member: 11126" data-quote="Eskil" data-source="post: 362376"
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Also be aware that even though a company is spending $10k or more on paid traffic, that doesn't mean they are willing to spend that on someone to help them. Some companies will spend thousands in CPC / click costs, but get really stingy when it comes to paying a specialist or agency on top of their already high click costs.
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That's a great point, but this particular friend told me they are paying a firm (<a href="http://www.mdconnectinc.com" target="_blank" class="link link--external" rel="noopener">www.mdconnectinc.com</a>) to handle everything, and paying them upwards of $10k/month. I called MD Connect today to talk about the market, actually.<br />
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That aside, you're absolutely right. A rep from DoctorSites told me that the small practices HATE to relinquish control a lot of the time, and you have to hack around getting to talk to the right person at the right time...<br />
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<blockquote data-attributes="member: 20481" data-quote="mlk" data-source="post: 362395"
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Have you thought about ranking a site in the medical device niche (or any else), generate leads and sell those instead of your service?<br />
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Thats win-win, otherwise you are just one of the thousands of "seo" providers.
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Yes, actually, but not just ranking a site. I thought of driving traffic to that site via PPC, as well. Something like this (<a href="http://www.autoinsurancelab.com/" target="_blank" class="link link--external" rel="noopener">http://www.autoinsurancelab.com/</a>), but for cosmetic surgery leads instead of auto insurance quotes.<br />
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I spoke with over 15 marketing firms today in an attempt to see if my idea was a good one, and if they wanted to partner up to see it get developed. About 10 of them asked for more information via email.<br />
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It was a good feeling so I am starting to think I am on the right track.</div>
