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<div class="bbWrapper"><blockquote data-attributes="" data-quote="Shuffle" data-source="post: 189180" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189180" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189180">Shuffle said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I have a question! Is it better to hire separate individuals to develop a website, or find a company to do it all in one? I prefer the latter but I don&#039;t know where to find such a company. I have made attempts to learn programming but it&#039;s just not for me :T </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> One company is definitly better, but the challange is picking the right company. Individuals will split up the seperate work with other more experienced people or try to do everything them selves. If you are talking a ground up project then it will wind up not being 100% most likley. I used to have a developer that chopped up design work to someone else. Once i learned some programming myself i started looking at what he had done for me and it was about $4k of hacked up work. <br /> <br /> There are plenty of US based development companies out there, do some searching, get with local communities and act as if you were hiring an employee, call and check references of at least 5 clients of similar sites. It is certainly going to cost more but that is offset by not wasting it later on with shitty code and absent programmers.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="theBiz" data-source="post: 189182" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189182" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189182">theBiz said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> national business looking for any customers location non dependent something more like geico forget amazon, think more of selling some sort of service. So yeah we dont care where you are from but we have a service/ or product ( but mostly service).<br /> <br /> How do you target this market if its so broad? Considering location is irrelevant what is the smart approach? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Let&#039;s use geico for instance, nationwide insurance company. (lets remove the incredible challange of insurance right now and pretend that it isnt near as hard as it would be in real life)<br /> <br /> I would optimize the site for whatever the main product is ( car insurance, life insurance, etc) This would put you on a great path to getting organic search in the future. <br /> <br /> Next I would set up social media pages on most of the major sites ( Facebook, Twitter, etc) and make sure that someone is checking them frequently. <br /> <br /> Then I would buy some display advertising targetted to my target markets websites. (jalponik, car forums, mom forums, etc) If you get into the nitty gritty, everyone needs this product so you can buy cheaper media in those places.<br /> <br /> I would make sure my product or offering is going to be stellar so the it garners great reviews as quickly as possible. Even incentivising that people leave them. Social proof is becoming the way of the future so this would be a top priority to get rolling.<br /> <br /> Of course you could get into some guerilla campaigns to get things shared socially on facebook and the web(think targets black friday commercials) This could be done by copying yet changing the elements of what people have already done successfully.<br /> <br /> I would have a backend that is structured to handle and test different landing pages in real time. This kind of thing is a major testing game, you can even test via geographical location.<br /> <br /> Really you are talking about something very intense as far as getting traffic. I would try to get traffic on a local level first and identify who my customers are and what works best for them in terms of offers and landing pages to present those offers.<br /> <br /> <br /> Of course this is all theoretical because i simply havn&#039;t ever started a company of that scale or aspirations but those are key points that I would be hitting on right now. Social proof and branding.</div>
 
<div class="bbWrapper">great.<br /> <br /> <blockquote data-attributes="" data-quote="" data-source="" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I would have a backend that is structured to handle and test different landing pages in real time. This kind of thing is a major testing game, you can even test via geographical location. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> is there something already done like this so it does not have to be custom?</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="theBiz" data-source="post: 189275" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189275" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189275">theBiz said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> great.<br /> <br /> <br /> <br /> is there something already done like this so it does not have to be custom? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Not automagically because every site is different. There is real time A/B testing tools even all the way to google website optimizer. But ultimatley you would probably want to code something yourself that worked for what you needed. Until then you could use something simple and free like google website optimizer, it will just be manual work. Make sure your landing pages have one specific goal, Simplify them until they do and test. You have to make it easy and trustable for people to leave you for information until you get heavy social proof.</div>
 
<div class="bbWrapper">Are there ways to generate different headlines and such for your landing page or do you just have 50 different landing pages?<br /> <br /> someone searches: car insurance in New york<br /> <br /> Can your landing page generate that based off of whatever keyword they click on, do you even want that or is it smarter to rewrite some copy based off of the fact that you know that they are coming from new york.<br /> <br /> or would it throw them to something like xyz.com/landingpages/ny <br /> <br /> ? Im sure tailoring your landing pages either automatically or rewriting them individually(then redirecting the proper people to the proper custom landing page) for each phrase will make a huge change so how is it done properly and what are different strategies?</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="Shuffle" data-source="post: 189180" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189180" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189180">Shuffle said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I have a question! Is it better to hire separate individuals to develop a website, or find a company to do it all in one? I prefer the latter but I don&#039;t know where to find such a company. I have made attempts to learn programming but it&#039;s just not for me :T </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> Also to ad to what lighthouse said about local... Post ads on craiglists looking for developers and whatnot......I did this and got about 50 responses....some even sent legitimate resumes......<br /> <br /> For the people short on cash, you can always call your community college and talk to the website teacher....he might be able to recommend one of his students, and since he is still in college you can get him for cheap.....or offer him part of the site if he does it for free...I found a bunch of broke college kids on CL when I posted willing to work for cheap</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="LightHouse" data-source="post: 189171" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189171" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189171">LightHouse said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Yeah it&#039;s hard to say, I mean where do you ultimatley want to be? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> In the Caymans, haha. Seriously though, 82 degrees year-round. Oh yeah!<br /> <br /> <blockquote data-attributes="" data-quote="LightHouse" data-source="post: 189171" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189171" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189171">LightHouse said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Always verify the numbers! And only account for 50-60% of it! I wish Snowbank would put up a damn blog already so i could refer the EV post to people. I have adopted it, it simplifies the math a lot. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Same here, can&#039;t wait for his blog.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="" data-source="" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Also to ad to what lighthouse said about local... Post ads on craiglists looking for developers and whatnot......I did this and got about 50 responses....some even sent legitimate resumes...... </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> NO, do not do that. I lost a ton of money time after time, the quality of coders on craigslist is horrendous. Obviously not every single one is but most of you are going to be contacted by autoresponders that scrape craigslist anyway for some half a$$ guy named bob sitting on his couch to call you back. <br /> <br /> If you low on cash, ONLY WORK ON REFERRALS, even if you get a cheaper number, will it help if you do it 5 times? No. My learning curve was long and sucked, its common sense basically think of it as any other thing in life, how could you perform any task you had no knowledge of correctly the first time? Usually recommendations, the same way most pick their plumbers or where they purchase in store things. Again this was only my experience but if you do not have experience just find someone who is making money that you know and use their guy/company.<br /> <br /> <br /> <br /> <blockquote data-attributes="" data-quote="" data-source="" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Always verify the numbers! And only account for 50-60% of it! I wish Snowbank would put up a damn blog already so i could refer the EV post to people. I have adopted it, it simplifies the math a lot. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> am i out of the loop? is there something snowbank does/did i should know about?</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="LightHouse" data-source="post: 189173" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189173" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189173">LightHouse said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> What kind of site are we talking about? There are many options to create revenue from a site, but they all don&#039;t work on a single site.<br /> <br /> For example, I wouldn&#039;t want to run adsense or open contextual ad networks on my store. I could make a few dollars but ultimately I could be trading a customer that is worth their LTV or Life time Value from my business to a competitor for 10 cents.<br /> <br /> If you could post some details on the site in question I am sure we could give you some great insight! </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Hmmm... You know, sometimes you have to be informed to be informed. I&#039;ll come back when I have sufficient information about where I am technically. Cause right now I&#039;m drawing a blank page! Thanks for the input!</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="theBiz" data-source="post: 189278" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189278" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189278">theBiz said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Are there ways to generate different headlines and such for your landing page or do you just have 50 different landing pages?<br /> <br /> someone searches: car insurance in New york<br /> <br /> Can your landing page generate that based off of whatever keyword they click on, do you even want that or is it smarter to rewrite some copy based off of the fact that you know that they are coming from new york.<br /> <br /> or would it throw them to something like xyz.com/landingpages/ny <br /> <br /> ? Im sure tailoring your landing pages either automatically or rewriting them individually(then redirecting the proper people to the proper custom landing page) for each phrase will make a huge change so how is it done properly and what are different strategies? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Rewriting is typically done for paid advertising, whereas static pages are done for organic advertising. Since you do not care about what gets indexed (or ideally dont have it indexed) for pages in PPC, you can rewrite the headlines or change copy/elements based on the searchers keyword and match their intent. This doesn&#039;t work for SEO so typically you would try to optimize pages for groups of targeted keywords for each page. Either way you are talking big tasks and a lot of work. If you are starting a company, i would test things on a local level before trying to manage the amount of data coming from a national campaign.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="rc08234" data-source="post: 189280" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189280" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189280">rc08234 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Also to ad to what lighthouse said about local... Post ads on craiglists looking for developers and whatnot......I did this and got about 50 responses....some even sent legitimate resumes......<br /> <br /> For the people short on cash, you can always call your community college and talk to the website teacher....he might be able to recommend one of his students, and since he is still in college you can get him for cheap.....or offer him part of the site if he does it for free...I found a bunch of broke college kids on CL when I posted willing to work for cheap </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I have bid things on CL, &quot;developers&quot; seem to think their time is worth far more than it is. Like the bids i got from college kids looking to make you a wordpress site for 150/hr.... lol<br /> <br /> I do however use CL to hire local people for tasks like link building and writing. Some have turned into longer term contractors.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="Sky" data-source="post: 189369" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189369" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189369">Sky said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Hmmm... You know, sometimes you have to be informed to be informed. I&#039;ll come back when I have sufficient information about where I am technically. Cause right now I&#039;m drawing a blank page! Thanks for the input! </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Where are you in the process right now? Let&#039;s walk you through this, it is helpful to learn!</div>
 
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<div class="bbWrapper"><blockquote data-attributes="" data-quote="" data-source="" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Then I would buy some display advertising targetted to my target markets websites. (jalponik, car forums, mom forums, etc) If you get into the nitty gritty, everyone needs this product so you can buy cheaper media in those places. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> How do i effectively find the proper places to run display advertising in bulk? An old friend who was excellent IM told me buy adsense ads, see which do well then create text banners and buy ad space directly from the sites that converted best with adsense. Do you agree with this, that advice is old, any strategy id appreciate.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="LightHouse" data-source="post: 189553" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189553" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189553">LightHouse said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Where are you in the process right now? Let&#039;s walk you through this, it is helpful to learn! </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> I&#039;ve always been the good with analogies, so its kinda like this:<br /> <br /> It&#039;s like I&#039;m walking into the gym for the first time again. I show up, knowing I want to work out, I have a goal set for myself, and I decided this is what I wanted to do. I have on a pair of dirty sweats and my reliable, comfortable pair of Reeboks, and though I&#039;m alittle anxious, I&#039;m excited I&#039;ve finally moving towards my goal. Oh yeah, that cliched neon yellow headband.<br /> <br /> Of course, I look around the room and see everyone pumping away, and I see the results of their hardwork. Muclse bound dudes, admiring themsevles in front of the mirrors, curling their varicose arms up towards their chins. Biceps so massive they could kiss them. <br /> <br /> The ladies are sexy beyond belief, tight black spandex over iron buns of steel, slow motioning-ly swaying back and forth on the rows of stair masters. They almost speak in another language, I overhear things like plyometrics, calisthenics, and Zumba. All so alien to me. I quickly look away when one of them catches me looking at her posterior!<br /> <br /> Not wanting to look like a total dork that I am, I walk over to the free weights, and begin curling a weight that clearly is too heavy and start curling with my back as leverage. Feeling even more out of place as my arms shake, I stop midway and proceed to place the weight back on the stand. I start to wonder if I even belong here.<br /> <br /> Let&#039;s just say you, a trainer, take notice and walk over to me and ask If I need some help. I sheepishly say no, not wanting to look like a noob. Yet, you persist because of my bad form and my reluctance. So I ask the obvious question:<br /> <br /> So if <b>TLDR</b>, my question to you is: How can I get to where you are? What are the first steps I need to take in order to succeed in this type of business, if I have no idea where to start. Based on your knowledge and experience, where should I direct my focus in order to take the most efficient course of action towards building a successful online business or generating revenue. In your opinion, what are the major pitfalls many people fall into and how to avoid them. I am also very resistant to taking any loans because I have no working capital to back it up. Just blood, sweat, and tears.<br /> <br /> I&#039;m not afraid of hard work, just tired of working hard for other people. I&#039;ve owned a fast food business before (or thought I did) so I know how to run a brick and mortar business, PL sheets, stocks, costs, all that pizzazz. I&#039;m set to meet with a SCORE consuler in January but I haven&#039;t fully conceptualized the business to which I want to pursue. I do know the internet is the vehicle I want to use to get me there. As you can see, my skills and talents aren&#039;t in business per-say, but I know it is the key to unlocking the freedom I need to pursue my lifetime goals. Any advice you can offer is greatly appreciated. Even a finger in the right direction is all I&#039;m looking for!</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="theBiz" data-source="post: 189586" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189586" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189586">theBiz said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> How do i effectively find the proper places to run display advertising in bulk? An old friend who was excellent IM told me buy adsense ads, see which do well then create text banners and buy ad space directly from the sites that converted best with adsense. Do you agree with this, that advice is old, any strategy id appreciate. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> There are many many ad networks out there. You can also utilize Googles adwords content network as well. I have seen a person or two utilize the content network to get extremely cheap traffic in bigger industries bidding for very longtail keywords.<br /> <br /> You should have a good sense of communities in your industry already from when you were doing research on the industry, if you get involved in those communities you will typically see references to other smaller or more niche communities/sites.<br /> <br /> You can get in and buy direct advertising, but you said this was a national level company. I somehow doubt 1-2 people will be able to manage buying, changing, and tracking display advertising 1 on 1 with tons of sites.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="Sky" data-source="post: 189658" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189658" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189658">Sky said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I&#039;ve always been the good with analogies, so its kinda like this:<br /> <br /> It&#039;s like I&#039;m walking into the gym for the first time again. I show up, knowing I want to work out, I have a goal set for myself, and I decided this is what I wanted to do. I have on a pair of dirty sweats and my reliable, comfortable pair of Reeboks, and though I&#039;m alittle anxious, I&#039;m excited I&#039;ve finally moving towards my goal. Oh yeah, that cliched neon yellow headband.<br /> <br /> Of course, I look around the room and see everyone pumping away, and I see the results of their hardwork. Muclse bound dudes, admiring themsevles in front of the mirrors, curling their varicose arms up towards their chins. Biceps so massive they could kiss them. <br /> <br /> The ladies are sexy beyond belief, tight black spandex over iron buns of steel, slow motioning-ly swaying back and forth on the rows of stair masters. They almost speak in another language, I overhear things like plyometrics, calisthenics, and Zumba. All so alien to me. I quickly look away when one of them catches me looking at her posterior!<br /> <br /> Not wanting to look like a total dork that I am, I walk over to the free weights, and begin curling a weight that clearly is too heavy and start curling with my back as leverage. Feeling even more out of place as my arms shake, I stop midway and proceed to place the weight back on the stand. I start to wonder if I even belong here.<br /> <br /> Let&#039;s just say you, a trainer, take notice and walk over to me and ask If I need some help. I sheepishly say no, not wanting to look like a noob. Yet, you persist because of my bad form and my reluctance. So I ask the obvious question:<br /> <br /> So if <b>TLDR</b>, my question to you is: How can I get to where you are? What are the first steps I need to take in order to succeed in this type of business, if I have no idea where to start. Based on your knowledge and experience, where should I direct my focus in order to take the most efficient course of action towards building a successful online business or generating revenue. In your opinion, what are the major pitfalls many people fall into and how to avoid them. I am also very resistant to taking any loans because I have no working capital to back it up. Just blood, sweat, and tears.<br /> <br /> I&#039;m not afraid of hard work, just tired of working hard for other people. I&#039;ve owned a fast food business before (or thought I did) so I know how to run a brick and mortar business, PL sheets, stocks, costs, all that pizzazz. I&#039;m set to meet with a SCORE consuler in January but I haven&#039;t fully conceptualized the business to which I want to pursue. I do know the internet is the vehicle I want to use to get me there. As you can see, my skills and talents aren&#039;t in business per-say, but I know it is the key to unlocking the freedom I need to pursue my lifetime goals. Any advice you can offer is greatly appreciated. Even a finger in the right direction is all I&#039;m looking for! </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Just so happens your gym analogy clicks well with me. What do you think the first question that trainer is going to ask you?<br /> <br /> <br /> .. What is your goal?<br /> <br /> For purposes of this thread, you are in the internet, so I as a &#039;trainer&#039; cant tell your body type(background, starting position for business) et al.<br /> <br /> What is it you are trying to do? Start another B&amp;M business? Start an online business?<br /> <br /> It sounds so far like you want to &quot;make money online&quot; however online is much like B&amp;M, you still ahve to have a business and a purpose to make money from. Wether it is buying/selling[e-commerce], being a salesperson[affiliate marketing], providing information and advertising[adsense, CPM, PPV], buying and selling leads [lead-gen, CPA affiliate marketing], starting a business based on a membership or subscription like a gym or cable tv [subscription services, membership services/communities]<br /> <br /> <br /> etc etc etc etc I could go on and on. There are many internet based counter parts which match up with B&amp;M business&#039;. But much like in the physical world you have to have a goal, and a purpose/need to fill. <br /> <br /> <br /> Then you can work threough the &quot;how to&quot;&#039;s and &quot;do what&quot;&#039;s of getting there. <br /> <br /> I am a teriible forum interlinker but i think there is a list of &#039;legendary threads&#039; listed here and have several threads on figuring out what you want and where you want to go. I just urge you not to over read the internet and everything it has in it. Use your own sense of judgement of what is good advice and what is not.</div>
 
<div class="bbWrapper">I was hoping to lure some hopeful yet shy lurkers out with this thread and get people moving forward. Lurkers gunna lurk?!</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="LightHouse" data-source="post: 189134" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=189134" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-189134">LightHouse said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I am not denying there is tons of money to be made there, in fact I have had a few people give me plans to build a business from CB on the producer side and offer their lists. But i am just not a huge fan of the &quot;IM&quot; e-products arena. Possibly one day when i can get a talented writer I can take those folks up on their offers and launch some products, but I will never be on the affiliate side. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> If you wanted to start this now would you look for that writer on elance? How come you are not a fan of the e-products arena?</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="JayKim" data-source="post: 190110" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=190110" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-190110">JayKim said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> If you wanted to start this now would you look for that writer on elance? How come you are not a fan of the e-products arena? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Hey Jay, I must have missed the email for this.<br /> <br /> I suppose i could dig in elance/guru/odesk for a writer, ultimately no matter where i looked it would be like a normal hiring process. I am a terrible writer, to which my blog gets the blunt end of emptiness and a backend full of unpublished posts. I would need someone who can take my general ideas, and make them into a compelling story that people want to read, or a technical writer who can take my plans and make them actionable. I imagine it would be a task to find.<br /> <br /> The e-products &quot;make money online&quot; is a snake oil shill market where the top &quot;earners&quot; are just the next gen infomercial marketers who make mediocre income of the the churn of glazed eyed new suckers rolling into the market. There are quite a few people who have come out on the market exposing it, but the newbies never really see it.<br /> <br /> The thing is, there is a market for it, so someone has to fill it. I would rather be in a longer term market making a real difference(debatable) vs dealing with the &quot;guru&quot; types. The folks that i know that make big time incomes... most of them you will almost never see or hear from... They are very hard to get to know, but provide a wealth of information if you can.</div>
 
<div class="bbWrapper">On starting a new web based business that generates revenue from it&#039;s users...think redbeacon but for a local area that is not covered by any of the bigger websites. It&#039;s free to post a job, but I would charge service providers a fee to accept it.<br /> <br /> I&#039;m in the market testing/website building phase now and trying to weigh my options of which route to take. Do I outsource to a capable freelancer and spend $2000 to get a robust website built or should I start simpler with a modified Wordpress theme that would probably cost me less than $200?<br /> <br /> What type of payment model do you think works best, subscription, commission, flat rate? In the service pro directory building phase, should I do a free offer initially to attract new providers or charge straight away?</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="Gunmetal" data-source="post: 194350" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=194350" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-194350">Gunmetal said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> On starting a new web based business that generates revenue from it&#039;s users...think redbeacon but for a local area that is not covered by any of the bigger websites. It&#039;s free to post a job, but I would charge service providers a fee to accept it.<br /> <br /> I&#039;m in the market testing/website building phase now and trying to weigh my options of which route to take. Do I outsource to a capable freelancer and spend $2000 to get a robust website built or should I start simpler with a modified Wordpress theme that would probably cost me less than $200?<br /> <br /> What type of payment model do you think works best, subscription, commission, flat rate? In the service pro directory building phase, should I do a free offer initially to attract new providers or charge straight away? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Hey gunmetal, <br /> I would start on something much less expensive until you prove the concept. There is no point in spending 2k and just putting it out there hoping it works. All the big sites started out small and cheap and modified with what their users wanted. I would modify an existing framework to do what you need it to do and be the middle man for the time being. <br /> <br /> Get leads and hand sell them yourself. In doing that you will get a feel for your potential clients and pricing structures. You will also get a feel for what information they are looking for. If you have to hand some leads out or give them their first few leads for free to get them hungry for it, i would suggest doing that. That way your customers already know what you are providing is worth paying for. Pay per lead in this industry is probably going to be the best route to provide the clients the best possible value for their money.</div>
 
<div class="bbWrapper">My thread sucks... i am missing something here..... what is it?</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="LightHouse" data-source="post: 194357" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=194357" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-194357">LightHouse said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Hey gunmetal, <br /> I would start on something much less expensive until you prove the concept. There is no point in spending 2k and just putting it out there hoping it works. All the big sites started out small and cheap and modified with what their users wanted. I would modify an existing framework to do what you need it to do and be the middle man for the time being. <br /> <br /> Get leads and hand sell them yourself. In doing that you will get a feel for your potential clients and pricing structures. You will also get a feel for what information they are looking for. If you have to hand some leads out or give them their first few leads for free to get them hungry for it, i would suggest doing that. That way your customers already know what you are providing is worth paying for. Pay per lead in this industry is probably going to be the best route to provide the clients the best possible value for their money. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Thanks for your input Lighthouse! I appreciate you taking the time to answer my questions.</div>
 
<div class="bbWrapper">I am trying to sell a GREAT product. MONEY. I am selling lower energy bills to businesses. What is the best way to sell more?</div>
 
<div class="bbWrapper">What objective data do you look for in an e-commerce niche?<br /> <br /> IE: Exact Match Traffic / Margins / Etc etc.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="Kak" data-source="post: 194514" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=194514" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-194514">Kak said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I am trying to sell a GREAT product. MONEY. I am selling lower energy bills to businesses. What is the best way to sell more? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Hey Kak, I suggest targeting smaller business&#039; that have the owner on site. Depending on the way you are doing it, you need to make an efficient pitch to the owner and it has to make sense. Commercial building owners and managers have energy costs factored into rent and CAM charges so if it is anything they don&#039;t get or care about, they wont bother. Even if you are dealing directly with the energy company lowering the costs. They don&#039;t want to have interruptions of service or billing issues since they typically own multiple buildings and they are all pre-set up in a accounting system.<br /> <br /> My advice is set up a way to pitch it correctly, and a system that is streamlined to where they need not change anything on their end. The other problem is since the costs are already billed out, they do not want to pay you half the savings of the bills because they can&#039;t bill that back and there is no benefit for the building owner, just to the tenants. So look for smaller business&#039; that own their own building or are triple net and pay their own utilities</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="ZDS" data-source="post: 194822" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=194822" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-194822">ZDS said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> What objective data do you look for in an e-commerce niche?<br /> <br /> IE: Exact Match Traffic / Margins / Etc etc. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> traffic to a varying level of keywords from top to bottom<br /> seo competition (competition age, branding, linkscape, deep linking, social, etc)<br /> margins and availiblity of products<br /> vendor services(people to call, API&#039;s or inventory updates, pictures and information on products)<br /> <br /> I think there is more in there, are you coming to B&amp;P?</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="LightHouse" data-source="post: 194829" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=194829" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-194829">LightHouse said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> traffic to a varying level of keywords from top to bottom<br /> seo competition (competition age, branding, linkscape, deep linking, social, etc)<br /> margins and availiblity of products<br /> vendor services(people to call, API&#039;s or inventory updates, pictures and information on products)<br /> <br /> I think there is more in there, are you coming to B&amp;P? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> Thanks for the response! Good info!<br /> <br /> I&#039;m still working on figuring that out! <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> B&amp;P is so close to SXSW and I know I&#039;m going to swamped with stuff during it. (On a side note, if anyone is out this way during SXSW let me know!)<br /> <br /> I&#039;m going to see how it looks as we get closer to the date. If I come out it&#039;ll probably be Friday - Sunday!<br /> <br /> Cheers,<br /> Zach</div>
 
<div class="bbWrapper">Definitely try to make it out, We can chat about this when you get there.</div>
 
<div class="bbWrapper">LightHouse, <br /> <br /> Gotta thank you for the thread, you&#039;ve lurked one lurker out of shadows out in the open in need of advice (refer to Sky&#039;s trainer anology...which clicked with me as well)<br /> <br /> My ultimate goal, of course is too make money - however I&#039;m a firm believer in MJ&#039;s words &quot;Impact Millions - Make Millions&quot; so before I can make money I have to figure out how can I impact people (via service, product, etc..) - that&#039;s my goal today.<br /> <br /> I must admit that at this point I&#039;m super paralyzed by analyzing MASS amounts of info on the internet on how to make money, research niches, etc...talk about mental overload<br /> <br /> Little background on myself....live in Miami, FL and work for an internet marketing company that specializes in finance related affiliate marketing (credit cards, investment products, credit repair offers, etc) my sole job is to find finance based sites/blogs and literally turn them into millionaires. Given I see how some of these guys go from $0-$100k per month virtually overnight, I figured the best route would be to go into finance based affiliate marketing (credit card comparison sites, insurance, etc) only to find out how competitive that niche is and the money that is required to make it within that industry (plus all the reading in between) made me reevaluate my options<br /> <br /> One thing I should add is that my ideal online business would be the one with passive income - build it, rank it, maintain it, get paid<br /> <br /> Anywho, my biggest problem was concentrating on one particular thing and focusing my all on it...hopefully you have some useful tips on how to overcome this mental unorganization and lack of focus...as you will see, i&#039;m all over the place at the moment and any advice you can give will help. I have considerable income available to invest to build a long lasting business but I&#039;m afraid that whatever I invest it will not work due to being oversaturated, too comeptitive, not enough search volume, too much reading about everything else....and on and on and on<br /> <br /> finance product comparison site<br /> niche dating/membership site<br /> drop ship eccommerce site<br /> niche directory site within my city<br /> finance related blog<br /> etc<br /> <br /> If any of you FastLaners know the cure to my problem, I AM ALL EARS (AND EYES)...IMO i have all the resources available to me if I can only focus on one thing that will somewhat minimize my odds of failing (I guess thats what I&#039;m scared of, considering the capital is not mine, but is being pushed my way to start something) Taking action and lack of focus....two essential things are missing from my arsenal and can&#039;t even describe to you how frustrating it is...<br /> <br /> Thanks for any replies</div>
 

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