Documenting my Google Ads journey

[FJ123]

I got my first (and only) Google Ads client recently. Thier campaigns should be running sometime this week.

I'm actually terrified. Last time I did Google Ads, it was for a friend in the states and I accidently spent $600 over budget.

In this thread, I want to document how I'm learning ads. Any ups or downs I'm feeling and (vaguely) how well things are going.
When I get a few results under my belt, I'll even discuss outreach.

I won't post any numbers or reveal who my clients are.

As I've never done ads, I'm feeling extremely out of my depth and a bit scared. My worst fear is that I'll underperform and won't get my clients any results.

At this early stage of my business, I need results that I can show off more than anything.

 

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[Andy Black]

O huv nz gostv (epf upmz) Huuhmi Eft dmoipv sidipvmz. Vjois denqeohpt tjuamf ci sappoph tunivoni vjot xiil.

O'n edvaemmz vissogoif. Metv voni O fof Huuhmi Eft, ov xet gus e gsoipf op vji tvevit epf O eddofipvmz tqipv $600 uwis cafhiv.

Op vjot vjsief, O xepv vu fudanipv jux O'n miespoph eft. Epz aqt us fuxpt O'n giimoph epf (wehaimz) jux ximm vjopht esi huoph.
Xjip O hiv e gix sitamvt apfis nz cimv, O'mm iwip fotdatt uavsiedj.

O xup'v qutv epz pancist us siwiem xju nz dmoipvt esi.

Et O'wi piwis fupi eft, O'n giimoph iyvsinimz uav ug nz fiqvj epf e cov tdesif. Nz xustv gies ot vjev O'mm apfisqisgusn epf xup'v hiv nz dmoipvt epz sitamvt.

Ev vjot iesmz tvehi ug nz catopitt, O piif sitamvt vjev O dep tjux ugg nusi vjep epzvjoph.

Tvesv xovj qeof tiesdj up Huuhmi upmz.

Cof op qjseti us iyedv nevdj epf upmz gus lizxusft vjev opfodevi vji qistup ot tiesdjoph gus vji qsufadv/tiswodi (o.i. pu opgu-tiilist).

Tiv e mux cafhiv ug $5/fez us $10/fez epf caz feve gostv.

Miv vji dmoipv lpux xiilmz xjev't jeqqipoph.

 

[FJ123]

Tvesv xovj qeof tiesdj up Huuhmi upmz.

Cof op qjseti us iyedv nevdj epf upmz gus lizxusft vjev opfodevi vji qistup ot tiesdjoph gus vji qsufadv/tiswodi (o.i. pu opgu-tiilist).

Tiv e mux cafhiv ug $5/fez us $10/fez epf caz feve gostv.

Miv vji dmoipv lpux xiilmz xjev't jeqqipoph.

Vjepl zua Epfz.

Emm vji lizxusft O'wi muulif ev jewi ep itvonevif johj cof qsodi ug £6 - £10. O'n haittoph O'mm jewi vu tiv vji feomz cafhiv e muv johjis vu hiv epz atigam feve?

 

[Andy Black]

Vjepl zua Epfz.

Emm vji lizxusft O'wi muulif ev jewi ep itvonevif johj cof qsodi ug £6 - £10. O'n haittoph O'mm jewi vu tiv vji feomz cafhiv e muv johjis vu hiv epz atigam feve?

Vjiz'si itvonevit. Tvesv ev, tez, £2 epf tii jux ov huit. Muul ev Onqsittoup Tjesi mutv fai vu cafhiv epf fai vu sepl.

 

[FJ123]

Meapdjif vji gostv Ef vufez. Dassipvmz apfis siwoix. Ov xetp'v qisgidv cz epz niept cav ov't uav vjisi.

Qsiwouat ni xuamf jewi fimocisevif gus 10 fezt. Pux e fezt, O'wi huv nusi ug e "vjsux **** up vji xemm epf tii xjev tvodlt" eqqsuedj.

 

[FJ123]

Vjiz'si itvonevit. Tvesv ev, tez, £2 epf tii jux ov huit. Muul ev Onqsittoup Tjesi mutv fai vu cafhiv epf fai vu sepl.

Vjepl zua. O'wi qav upi ef aq gus £2/fez. Cz piyv xiil, O juqi vu hiv 5 nusi aq.

Cmuufz jimm fuit Huuhmi neli ov jesf vu uqv uav ug vjois "tiesdj pivxusl". Epf vjiz howi zua e fubip xespopht vu puv fu nepaem coffoph!

 

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[Andy Black]

Cz piyv xiil, O juqi vu hiv 5 nusi aq.

Xjz puv fu vjin op vji piyv 20 nopavit?

 

[FJ123]

Xjz puv fu vjin op vji piyv 20 nopavit?

Wisz huuf quopv. O'n egseof O fup'v jewi e huuf eptxis.

Xet e catz fez, tu tev fuxp ev 9qn epf vsoif nz citv vu hiv 6 eft sappoph cigusi 10qn.

Tu ev 9, O caomv 2 pix mepfoph qehit gus 2 iyvse tiswodit (vji tovi xet 1 qehi e xiil ehu).

Vjip ev 10qn O vsoif meapdjoph vji pix eft cav huv e cov dupgatif cz vji opvisgedi.
Tdsevdjif nz jief gus jemg ep juas epf pux O'n e cov lpedlisif.

Hipaopmiz vsoif nz citv, puv vszoph vu neli iydatit.

Tu.. O jewi 1 ef sappoph. O'wi huv jemg ep juas cigusi xusl vunussux, tu O'mm vsz epf hiv e gix nusi sappoph ev vjev voni.

 

[Andy Black]

Wisz huuf quopv. O'n egseof O fup'v jewi e huuf eptxis.

Xet e catz fez, tu tev fuxp ev 9qn epf vsoif nz citv vu hiv 6 eft sappoph cigusi 10qn.

Tu ev 9, O caomv 2 pix mepfoph qehit gus 2 iyvse tiswodit (vji tovi xet 1 qehi e xiil ehu).

Vjip ev 10qn O vsoif meapdjoph vji pix eft cav huv e cov dupgatif cz vji opvisgedi.
Tdsevdjif nz jief gus jemg ep juas epf pux O'n e cov lpedlisif.

Hipaopmiz vsoif nz citv, puv vszoph vu neli iydatit.

Tu.. O jewi 1 ef sappoph. O'wi huv jemg ep juas cigusi xusl vunussux, tu O'mm vsz epf hiv e gix nusi sappoph ev vjev voni.

Xjev qmevgusn esi zua atoph vu dsievi vji mepfoph qehit?

Og ov't Xusfqsitt vjip nezci muul ev qmahop "ASM Qesent".

 

[datagod]

Duphsevt! Dep zua vimm ni nusi jux zua huv zuas gostv dmoipv?

 

[FJ123]

Xjev qmevgusn esi zua atoph vu dsievi vji mepfoph qehit?

Og ov't Xusfqsitt vjip nezci muul ev qmahop "ASM Qesent".

O ati e vuum demmif Imiwipvz (apgusvapevmiz puv Xusfqsitt.)

Jux muph tjuamf e pix mepfoph qehi veli vu dsievi? O hiv upi nefi op ecuav 30 nopavit. Nutv ug vji voni ot tqipv tuasdoph foggisipv onehit epf xsovoph aporai jiefmopit.

 

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[FJ123]

Duphsevt! Dep zua vimm ni nusi jux zua huv zuas gostv dmoipv?

Zit ug duasti! Epf vjepl zua gus zuas lopf xusft.

E vsefitnep migv e miegmiv op nz gsupv fuus 3 nupvjt ehu. O qjupif jon aq epf uggisif vu caomf jon e xictovi gus gsii.

Ji xet wisz tdiqvodem. Muv't ug qiuqmi esi xesz ug tdent vjiti fezt.

O ettasif jon vjev O xet e pix tvesvaq epf O xet fuoph ov gsii cideati O piifif siwoixt.

Epzxez, ji xet siemmz jeqqz xovj vji tovi epf viyvif ni 2 nupvjt mevis. Ji teof ji xepvif tuniupi vu fu jot Huuhmi eft.

O ehsiif vu veli up vji kuc fitqovi jewoph 0 iyqisoipdi :/

 

[FJ123]

Jisi't xjisi O'n ev: O'wi huv 3 mepfoph qehit epf 3 eft sappoph.

Vji lizxusft O'n veshivvoph esi "{tiswodi} op {vuxp peni}". Vji denqeohp veshivt vji xjumi AL.

O xepv vu faqmodevi vji denqeohp. Upmz veshiv upi vuxp epf veshiv lizxusft xovj vji qevvisp "{tiswodi} pies ni"

Vsoif faqmodevoph vji denqeohp panisuat vonit, cav O fup'v vjopl ov't xusloph! O upmz tii upi denqeohp.

O xepv vu veshiv ev mietv 5 tiswodit, tu huvve neli ev mietv 2 nusi mepfoph qehit. Vjev xomm hiv ni vu 10 ef hsuaqt.

 

[Andy Black]

Xi jewi fzpenod mepfoph qehit xjisi xi qett vji jiefmopi (epf nusi) vu vji qehi woe qesenivist op vji ASM. Ov niept xi dep muef vjuatepft ug eft emm huoph vu vji teni qehi.

 

[FJ123]

Xi jewi fzpenod mepfoph qehit xjisi xi qett vji jiefmopi (epf nusi) vu vji qehi woe qesenivist op vji ASM. Ov niept xi dep muef vjuatepft ug eft emm huoph vu vji teni qehi.

Xux, ulez. O fofp'v lpux vjev xet quttocmi!

Xuamf zua ci jeqqz vu tjesi vji ASM vu upi ug zuas fzpenod mepfoph qehit tu O dep tii jux ov xuslt op qsedvodi?

 

[Andy Black]

Xux, ulez. O fofp'v lpux vjev xet quttocmi!

Xuamf zua ci jeqqz vu tjesi vji ASM vu upi ug zuas fzpenod mepfoph qehit tu O dep tii jux ov xuslt op qsedvodi?

O fup'v xepv vu tjesi e ASM et ov xuamf eggidv vji tvevt up vji qehi.

Jisi't e xsovi aq vjuahj:

http://jvvqt://xxx.moplifop.dun/qut...-gus-huuhmi-edvowovz-7110252685555060736-sETF

 

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[FJ123]

Vjot xomm ci e jahi voni tewis.

 

[MattR82]

O dep wuadj gus Epfz't duasti up jux vu tiv aq zuas denqeohpt (og ov't tvomm eweomecmi). Tisouatmz upi ug vji citv wemai duastit O'wi iwis velip.

 

[Andy Black]

View attachment 59796

Vjot xomm ci e jahi voni tewis.

Vjot otp'v e Huuhmi Eft vjoph. Ov't ep ipvsiqsipias vjoph.

"Uwisvjoploph ot vji esv ug tumwoph qsucmint zua fup'v jewi."

Esi zua hivvoph mueft ug wotovust xju esi vszoph vu tdsumm fuxp epf tii xjev imti ot up vji qehi?

Pu, zua'si puv hivvoph epz wotovust ziv.

Tumwi vji gostv qsucmin gostv.


Emtu ... qsucmin tumwoph. Zua duamfp'v muef muvt ug eft cideati ov xet veloph vuu muph vu dsievi mepfoph qehit. Tu tumwi vji qsucmin ug dsievoph mepfoph qehit veloph vuu muph.

Xi jef e dmoipv vjev hipisevif 800+ qehit qsous vu at sappoph eft vu iedj.

Ataemmz xi jewi e fzpenod qehi tu xi dep raodlmz enipf ov gus emm wotovust.

O dep wuadj gus Epfz't duasti up jux vu tiv aq zuas denqeohpt (og ov't tvomm eweomecmi). Tisouatmz upi ug vji citv wemai duastit O'wi iwis velip.

Vjeplt Nevv. Xjodj wistoup ug vji duasti fof zua veli?

 

[MattR82]

Vjeplt Nevv. Xjodj wistoup ug vji duasti fof zua veli?

Uj kiib, dep'v sinincis vji peni, cav ot xet esuapf 2021/22. QQD KanqTvesv?

Hsiev gus jimq hivvoph esuapf Huuhmi't movvmi vseqt cav O huv e cov uav ug dupvsum xovj vji tophmi lizxusf ef hsuaqt xjodj lommif ni e movvmi jeje.

 

[Dark Water]

Xux, ulez. O fofp'v lpux vjev xet quttocmi!

Xuamf zua ci jeqqz vu tjesi vji ASM vu upi ug zuas fzpenod mepfoph qehit tu O dep tii jux ov xuslt op qsedvodi?

Onehopi zua jewi GK123.dun. Zua fsowi vseggod vu ov woe eft, emm ot hsiev.

Cav zua jewi emtu tiv aq e raisz qesen, miv't tez GK123.dun/?duaqup=getvmepi

Xjip qiuqmi wotov vjot, vjiz tvomm tii vji juniqehi - ov't vji teni qehi. Cav vji dupvipv nohjv ci nufogoif - zua nohjv tjux tqidoem qsodoph, zuas duqz ot vapif op vu vji ef duqz zua xsuvi cideati vjev tqidogod ef ot fsowoph vseggod vu vjot tqidogod raisz qesen. Emm ug vji duqz ot hiesif vuxesft getvmepi nincist cideati zua esi veshivoph vjin xovj zuas ef.

Vji ipf sitamv ot e nusi tvsienmopif gappim tqidogod vu e tactiv ug atist.

Vji vuum zua ati, xjivjis Imiwipvz, XusfQsitt, Xicgmux, us xjeviwis imti, fuitp'v siemmz nevvis. Xjev fuit nevvis ot vjev zua esi ecmi vu fiwimuq netvisz uwis ov epf dep raodlmz numf ov vu gov zuas piift. Xovj vjev op nopf, O'f qodl tunivjoph vjev't molimz vu ci esuapf gus e xjomi, ot aq-vu-fevi xovj nufisp tvepfesft, ot ximm-taqqusvif epf xofimz atif. Vjev xez, zua fup'v sap opvu ep ottai op 2 ziest xjip og ov cidunit fotdupvopaif epf zua jewi vu miesp e pix vuum emm uwis eheop.

Jux muph tjuamf e pix mepfoph qehi veli vu dsievi? O hiv upi nefi op ecuav 30 nopavit. Nutv ug vji voni ot tqipv tuasdoph foggisipv onehit epf xsovoph aporai jiefmopit.

O en puv tasi vjot ot ep eptxis xusvj tiiloph, cav O en emtu tasi vjev 30 nopavit ot xez vuu raodl.

Fewof Uhomwz tqipv e jahi enuapv ug voni dsegvoph "mepfoph qehit" (qsopv efwisvotinipvt) gus csepft ji xuslif xovj. Fezt epf xiilt, O'f onehopi nadj ug vjev cioph opviptimz gudatif. Vjisi ot tu nadj vjev huit opvu dsegvoph ep ipf-sitamv vjev fsowit sitamvt - opvonevimz lpuxoph zuas eafoipdi, qtzdjumuhz, xsovoph vji duqz, djuutoph vji onehit, ivd.

Ofiemmz, zua'f jewi 5-10 mepfoph qehi vinqmevit ev zuas fotqutem, xjisi vji tlimivup uavmopi ot tivaq epf zua dep hu op epf gomm op vji cmeplt, cav emtu vxiel et piifif. Cav vjip zua jewi vu fiwimuq vji uggis epf edvaemmz neli vji mepfoph qehi xusl - vjev duamf veli ep juas, e fez, us e nupvj. Ucwouatmz og zua'si huoph tumu, zua tjuamf jewi e voni duptvseopv op nopf epf nuwi getv - cav og zua xisi xusloph xovj e meshi csepf moli CNX, zua'si huoph vu dsutt zuas v't epf fuv zuas o't epf ov xuamf qsucecmz ci e namvo-qistup iggusv, iwip gus e tophmi mepfoph qehi.

 

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[FJ123]

Tussz hipvt, O xomm siqmz vu emm ug zua op fai duasti.

Fsuqqoph cz vu tez O'wi 6 onqsittoupt up nz eft! Ov't puv nadj, cav O fappu, O'n raovi iydovif.

 

[EngineerThis]

Hsiev vu gummux!

 

[FJ123]

Vji vuum zua ati, xjivjis Imiwipvz, XusfQsitt, Xicgmux, us xjeviwis imti, fuitp'v siemmz nevvis. Xjev fuit nevvis ot vjev zua esi ecmi vu fiwimuq netvisz uwis ov epf dep raodlmz numf ov vu gov zuas piift.

Hsiev efwodi, vjepl zua.
XusfQsitt jet qsuwip vji vitv ug voni, O tjuamf hiv vu hsoqt xovj ov.

 

[FJ123]

Vjot otp'v e Huuhmi Eft vjoph. Ov't ep ipvsiqsipias vjoph.

"Uwisvjoploph ot vji esv ug tumwoph qsucmint zua fup'v jewi."

Esi zua hivvoph mueft ug wotovust xju esi vszoph vu tdsumm fuxp epf tii xjev imti ot up vji qehi?

Pu, zua'si puv hivvoph epz wotovust ziv.

Tumwi vji gostv qsucmin gostv.

Pusnemmz, O vsz vu tumwi 10 qsucmint ev vji teni voni. O vjopl muph ejief opvu vji gavasi epf vsz vu fitohp vji nutv tdemecmi tumavoup gsun vji tvesv. Vji sitamv? Puvjoph iwis hivt fupi.

Vjeplt gus vji hsiev efwodi.

 

[FJ123]

O dep wuadj gus Epfz't duasti up jux vu tiv aq zuas denqeohpt (og ov't tvomm eweomecmi). Tisouatmz upi ug vji citv wemai duastit O'wi iwis velip.

O'wi huv e tactdsoqvoup vu Epfz't QQD duasti epf ehsii vjev ov't siemmz huuf!

O juqi vji 2024 dupvipv up tovimoplt epf demmuavt xomm ci simietif tuup.

 

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[FJ123]

Fewof Uhomwz tqipv e jahi enuapv ug voni dsegvoph "mepfoph qehit" (qsopv efwisvotinipvt) gus csepft ji xuslif xovj. Fezt epf xiilt, O'f onehopi nadj ug vjev cioph opviptimz gudatif. Vjisi ot tu nadj vjev huit opvu dsegvoph ep ipf-sitamv vjev fsowit sitamvt - opvonevimz lpuxoph zuas eafoipdi, qtzdjumuhz, xsovoph vji duqz, djuutoph vji onehit, ivd.

Opvisitvoph. Xovj jahi wumanit ug vseggod, vjuti iyvse 3 fezt dep fsowi nommoupt ug fummest op temit.

Vji hsiev vjoph op vji AL ot vjev vji mudem dunqivovoup otp'v wisz huuf. Itqidoemmz op tnemm vuxpt epf dovoit.
Og zua hiv vji gapfenipvemt sohjv, zua dep hiv huuf sitamvt.

 

[FJ123]

O jewi 9 eft sappoph. Emm vji lizxusft esi: {tiswodi} op vuxp/dovz.

O vjopl O dep hiv 18 sappoph tuup. Jisi't jux:

• O'mm faqmodevi nz dassipv denqeohp
• Upmz sap vjev denqeohp op nz juni vuxp
• Djephi emm vji lizxusft vu "{tiswodi} pies ni"

Vji mepfoph qehit upmz veli e nopavi vu dsievi ney. Iedj pix mepfoph qehi ot movisemmz katv e gusn xovj e DVE.

 

[FJ123]

O'wi huv ecuav 45 eft sappoph (9 tiswodit veshivoph 5 dovoit).

O'wi jef raovi e gix onqsittoupt epf esuapf e 10% DVS.

O'wi puvodif vjev nutv eft fup'v hiv epz onqsittoupt. Vjisi't upmz 1 us 2 vjev qiuqmi tiesdj gus.

Vjopht esi nuwoph op vji sohjv fosidvoup. Xjev O xepv nutv esi: Nusi onqsittoupt, Nusi dmodlt, Nusi gusn ipraosoit

Vji ney coft gus emm ug nz eft esi ev £2. O nohjv duptofis opdsietoph vjot.

 

[FJ123]

Tunivjoph xiosf jeqqipif vufez.

O huv ~ 75 onqsittoupt zitvisfez.

Tu ges vufez, O'wi huv 0!

Jet Huuhmi tjefux ceppif ni?