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I watched this inspiring "Survival" video by Ryan Trahan where he tried to survive on $0.01 for 30 days while crossing America.
View: https://www.youtube.com/watch?v=JEqi3VVLYkg
One key moment in the video for me was when he bought a $1 bottle, went to a group of people on the beach who were exercising (who were thirsty) and offered the bottle of water to them at $2. It worked!? Sure, he was rejected a good number of times, but it looked like he struck gold when he addressed people on the beach who were exercising and were thirstier than the common populace, who needed what he had.
That's when the thought that someone could replicate his approach pretty seamlessly and get their toes wet in entrepreneurship excited me.
What I needed most was an offer that provided value. So I asked myself, "What can I offer that would make someone happy?" And the million dollar business idea came to mind haha...
It didn't matter that the marketing sheet looked like it was chicken scratched, what mattered was the offer, right? I heard some chatter in the kitchen and decided to give it a go, the worst they could say was no, right? After showing it to two friends, one of them gave me 50p! I was aghast. They walked away happy with the "helpful" advice they received, and I walked away with a newfound perspective on entrepreneurship, a view into the fundamentals.
The main variables I observed were...
1. Value/Offer: What you give to make them happier or solve a problem.
2. Marketing/Person in need: The people reached over time that see your offer.
3. Payment: Sometimes monetary.
4. Fulfilment cost: What it cost you to make the offer and get it to the person in need.
5. Available cash: Cash you can use to create the offer.
I repeated the experiment, this time attempting to sell black pens on the sidewalk. But it didn't go as planned. Someone even laughed at my offer and I had to laugh with him XD.
I wanted to step up the game. I asked myself, "What can I offer that would make someone happy? What can I offer at all?" Window cleaning came to mind thanks to Ryan's video. I didn't have any equipment nor how to do window cleaning though.
I went out to the streets to a business I knew but they were closed. I wondered, who closes on a Wednesday? I wanted to go back, but I steeled myself, "I'm giving them satisfaction and better windows! They'd totally want that!", I thought. I continued all the way down until I found a new business and I entered the premises. Nice plants, natural looking cafe, but no one was at the front desk. I went forward and called out, totally prepared for my next rejection as I looked them in the eye and smiled, "I was wondering if you guys would be interested in window cleaning?"
He thought to himself and talked about how their previous window cleaner hadn't been around for awhile, and asked me about price.
What?
"30 pounds," I'll keep it sweet. He then asked for my number and name and I walked out of the premises. What an interesting experiment.
What offer will you make this week?
One key moment in the video for me was when he bought a $1 bottle, went to a group of people on the beach who were exercising (who were thirsty) and offered the bottle of water to them at $2. It worked!? Sure, he was rejected a good number of times, but it looked like he struck gold when he addressed people on the beach who were exercising and were thirstier than the common populace, who needed what he had.
That's when the thought that someone could replicate his approach pretty seamlessly and get their toes wet in entrepreneurship excited me.
What I needed most was an offer that provided value. So I asked myself, "What can I offer that would make someone happy?" And the million dollar business idea came to mind haha...
It didn't matter that the marketing sheet looked like it was chicken scratched, what mattered was the offer, right? I heard some chatter in the kitchen and decided to give it a go, the worst they could say was no, right? After showing it to two friends, one of them gave me 50p! I was aghast. They walked away happy with the "helpful" advice they received, and I walked away with a newfound perspective on entrepreneurship, a view into the fundamentals.
The main variables I observed were...
1. Value/Offer: What you give to make them happier or solve a problem.
2. Marketing/Person in need: The people reached over time that see your offer.
3. Payment: Sometimes monetary.
4. Fulfilment cost: What it cost you to make the offer and get it to the person in need.
5. Available cash: Cash you can use to create the offer.
I repeated the experiment, this time attempting to sell black pens on the sidewalk. But it didn't go as planned. Someone even laughed at my offer and I had to laugh with him XD.
I wanted to step up the game. I asked myself, "What can I offer that would make someone happy? What can I offer at all?" Window cleaning came to mind thanks to Ryan's video. I didn't have any equipment nor how to do window cleaning though.
I went out to the streets to a business I knew but they were closed. I wondered, who closes on a Wednesday? I wanted to go back, but I steeled myself, "I'm giving them satisfaction and better windows! They'd totally want that!", I thought. I continued all the way down until I found a new business and I entered the premises. Nice plants, natural looking cafe, but no one was at the front desk. I went forward and called out, totally prepared for my next rejection as I looked them in the eye and smiled, "I was wondering if you guys would be interested in window cleaning?"
He thought to himself and talked about how their previous window cleaner hadn't been around for awhile, and asked me about price.
What?
"30 pounds," I'll keep it sweet. He then asked for my number and name and I walked out of the premises. What an interesting experiment.
What offer will you make this week?
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