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Small update guys.....
I spent the day mapping out the new website, working out what I want it to do, how I want it to look, and which parts are based on SEO, lead pages etc. I worked out that I can push all my ad clicks through a focused sales funnel without losing the option to target clients via SEO. To be fair I don't expect SEO to play a big role for this site, but even if it can trickle just a few orders through, the profit margins on those orders make it worth it.
Starting to get really excited about the possibilities with this business. I've planned out some conservative estimates based on previous experience and a few other factors, and I think I can hit 100 sales per day very quickly. At £5.00 profit per sale (about $7.50), that's over £180k per year in profit. This assumes I spend £10 CPA to sell a £25 product, and I'm sure I can do better than that.
I have learned a massive lesson today. I read somewhere on the forum (think it might have been @Walter Hay or @Andy Black ) that the magic happens when you have a high LTV (customer lifetime value) with a strong margin, because you can afford to spend more on ads and really hit the big numbers. As a devout SEO guy with very little experience of paid traffic, this is a totally different mindset and to be honest, it's quite liberating to treat SEO as a secondary consideration because it puts me IN CONTROL.
I spent the day mapping out the new website, working out what I want it to do, how I want it to look, and which parts are based on SEO, lead pages etc. I worked out that I can push all my ad clicks through a focused sales funnel without losing the option to target clients via SEO. To be fair I don't expect SEO to play a big role for this site, but even if it can trickle just a few orders through, the profit margins on those orders make it worth it.
Starting to get really excited about the possibilities with this business. I've planned out some conservative estimates based on previous experience and a few other factors, and I think I can hit 100 sales per day very quickly. At £5.00 profit per sale (about $7.50), that's over £180k per year in profit. This assumes I spend £10 CPA to sell a £25 product, and I'm sure I can do better than that.
I have learned a massive lesson today. I read somewhere on the forum (think it might have been @Walter Hay or @Andy Black ) that the magic happens when you have a high LTV (customer lifetime value) with a strong margin, because you can afford to spend more on ads and really hit the big numbers. As a devout SEO guy with very little experience of paid traffic, this is a totally different mindset and to be honest, it's quite liberating to treat SEO as a secondary consideration because it puts me IN CONTROL.