User Power
Value/Post Ratio
212%
- Mar 7, 2014
- 188
- 398
Last week I finally launched my first product ever.
It's a fitness infoproduct.
The cost is $47, currently no upsells or anything like that. Strictly a front end product.
I launched primarily to my email list and did $7150 in sales my first week.
Here's an outline of it:
What is my product's name?
At the moment I'm not sure if I want to share my product publicly here. While I know most people won't do shit, I don't want someone to completely rip me off.
What is my niche?
My product is geared towards guys who want to lose weight, primarily younger guys in the 18-40 range.
My launch sequence
I launched my product on mon (jan 12th) and the "launch" ended saturday (jan 17th at 6pm PST).
As an incentive to buy during launch week I gave away a free bonus rapid fat loss guide to help guys lose weight faster.
But before launching on monday, I did a small "prelaunch" on the previous thurs and fri.
On thursday, I sent out an email that gave away a ton of awesome content. I didn't pitch or link out to anything. I simply gave away content for free which was based around the hook of my product.
On Fri, I sent out another email which gave away even more awesome content and I still didn't pitch anything. At the end of the email I simply told my list that I would be realeasing a system on monday morning that gives them a step by step blueprint to build the body of their dreams.
Both of these emails were about 1200 words each.
Launch week emails:
Monday = "PRODUCT IS NOW LIVE" email (goes into detail of the product)
Tuesday = content email based around specific benefit of product
Wed = No email
Thurs = content email based around successful case study
Fri = content email based around limited time bonus benefits (mention 24 hour deadline to get bonus)
Sat (am) = "REMINDER 12 hours left" email
Sat (pm) = "Reminder 3 HOURS LEFT" email
Sales were highest on Monday and Friday.
Looking back, I probably shouldn't have ended on Saturday night but oh well.
How I built my list
The majority of my list was built via my blog. My blog has a decent following already so a lot of people bought because they've been following me for a while.
I also get a lot of SEO traffic and have been building my list very rapidly recently after implementing custom lead magnets to specific posts via leadpages. This now grows my list by about 80-100 per day and I don't need to do anything.
Plans going forward:
Currently I'm getting a lot of traffic and leads via SEO and as much as I love SEO for all the "free" traffic it provides, I still gotta say - F*ck SEO.
There's nothing worse than having your entire business and future rest in the hands of Google. In the time it took me to type this, all my rankings could have disappeared already and I can't really do shit about it.
Here's what I need to do:
- Build my backend. I probably missed out on a lot of sales by not having a backend at launch but I just wanted to get my shit out there as fast as possible. I'm working on 2 upsells and downsells right now.
- Use paid traffic to scale to the moon.Like I said, SEO is terribly unreliable. All the big boys use paid traffic to scale to 8+ figures. I know this is how you truly scale big and fast.
- Build my autoresponder funnel.
- Get retargeting down. I couldn't figure out retargeting for my launch. I used perfect audience but my site wasn't approved since I'm using a traditional long form sales page. Anyone have any tips on this?
- Recruit affilaites. I already have some people agree to mail out for me but I know I need more.
Conclusion
I know $7150 isn't a ton of money but for my first launch and product, I'm pretty happy with it.
If anyone has any questions, I'd be happy to help.
It's a fitness infoproduct.
The cost is $47, currently no upsells or anything like that. Strictly a front end product.
I launched primarily to my email list and did $7150 in sales my first week.
Here's an outline of it:
What is my product's name?
At the moment I'm not sure if I want to share my product publicly here. While I know most people won't do shit, I don't want someone to completely rip me off.
What is my niche?
My product is geared towards guys who want to lose weight, primarily younger guys in the 18-40 range.
My launch sequence
I launched my product on mon (jan 12th) and the "launch" ended saturday (jan 17th at 6pm PST).
As an incentive to buy during launch week I gave away a free bonus rapid fat loss guide to help guys lose weight faster.
But before launching on monday, I did a small "prelaunch" on the previous thurs and fri.
On thursday, I sent out an email that gave away a ton of awesome content. I didn't pitch or link out to anything. I simply gave away content for free which was based around the hook of my product.
On Fri, I sent out another email which gave away even more awesome content and I still didn't pitch anything. At the end of the email I simply told my list that I would be realeasing a system on monday morning that gives them a step by step blueprint to build the body of their dreams.
Both of these emails were about 1200 words each.
Launch week emails:
Monday = "PRODUCT IS NOW LIVE" email (goes into detail of the product)
Tuesday = content email based around specific benefit of product
Wed = No email
Thurs = content email based around successful case study
Fri = content email based around limited time bonus benefits (mention 24 hour deadline to get bonus)
Sat (am) = "REMINDER 12 hours left" email
Sat (pm) = "Reminder 3 HOURS LEFT" email
Sales were highest on Monday and Friday.
Looking back, I probably shouldn't have ended on Saturday night but oh well.
How I built my list
The majority of my list was built via my blog. My blog has a decent following already so a lot of people bought because they've been following me for a while.
I also get a lot of SEO traffic and have been building my list very rapidly recently after implementing custom lead magnets to specific posts via leadpages. This now grows my list by about 80-100 per day and I don't need to do anything.
Plans going forward:
Currently I'm getting a lot of traffic and leads via SEO and as much as I love SEO for all the "free" traffic it provides, I still gotta say - F*ck SEO.
There's nothing worse than having your entire business and future rest in the hands of Google. In the time it took me to type this, all my rankings could have disappeared already and I can't really do shit about it.
Here's what I need to do:
- Build my backend. I probably missed out on a lot of sales by not having a backend at launch but I just wanted to get my shit out there as fast as possible. I'm working on 2 upsells and downsells right now.
- Use paid traffic to scale to the moon.Like I said, SEO is terribly unreliable. All the big boys use paid traffic to scale to 8+ figures. I know this is how you truly scale big and fast.
- Build my autoresponder funnel.
- Get retargeting down. I couldn't figure out retargeting for my launch. I used perfect audience but my site wasn't approved since I'm using a traditional long form sales page. Anyone have any tips on this?
- Recruit affilaites. I already have some people agree to mail out for me but I know I need more.
Conclusion
I know $7150 isn't a ton of money but for my first launch and product, I'm pretty happy with it.
If anyone has any questions, I'd be happy to help.
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