That makes sense, thank you for clarifying that.Anyway, my frustration is with the money-chasing shortcut mindset. Not with coaching itself
I guess what I’d ask is if you think that doing what you wrote about above is sustainable — just sell 5 people a month at $10,000 and don’t care at all about their results?
In my line of work I’ve met many agency owners who did $10K/mo and even as high as $50K/mo and then back to $0. Having one big month doesn’t mean you have a sustainable business model. The problem with most of those businesses is that they have no systems, so they get a big result, then come brag about it on the forum or reddit or a testimonial, and then they’re back to $0. I’ve seen this happen 20+ times.
So to me, it has nothing to do with morality at this point and everything to do with smart business sense.
If your clients don’t get any results, and moreover, it’s obvious that all you care about is their money and not helping them out, then you always return to square 1 — getting new clients. You have no sustainability, and no capacity for growth, because you’re still limited to acquiring the same number of new clients every month.
Keeping clients is how you grow: if you get 5 new clients / mo every month, and you keep 3 clients, 5 months down the line you have 20 clients. Your business is growing.
If you get 5 new clients / mo, and you lose all of them, then you’re always at 5 clients/mo and you never grow.
So sooner or later, no matter how daft you are, you’ll realize that retaining customers is the missing key to building a real, sustainable business. And it’s what you have to do to chase what you want most, the money.
So the market corrects itself, and forces you to improve the business if you want to keep growing and developing. At the same time, it’s worth remembering that the problems you’re trying to solve as a coach are HARD problems. Like really hard. That’s why there is so much demand and scammy providers, because those problems aren’t easy to solve. From this POV, the knowledge that you’ve obtained success before with the methods you’re teaching can keep you going, whereas someone who doesn’t have your experience may get discouraged and give up.
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