Scaling my Google Ads Freelancing business – 18yo

[Andy Black]

@Andy Black are there any resources you can recommend to me? For example I want to learn to use Excel to analyze and optimize my campaigns but I don’t really know where to start. I can’t find any proper courses or videos on youtube and some of your videos on excel require a good level of expertise to even follow along haha

I don't know of any resources online.

Maybe check out some of the practical videos I created in this thread:

HOT! - EXECUTION - An Excel Course?

I had coffee with a friend this morning. He said he’d need to get up to speed with Excel if he gets a job he’s in the running for. Hmmm... 1) Excel features in the top 5 best-selling courses online if I’m to believe this: Over 3 million people took these 5 online courses in 2019—here's what...

www.thefastlaneforum.com

I do have some lessons on creating campaigns using Google Sheets, but decided to keep them as internal ones.

I can't remember if these old videos get into the nuts-and-bolts for analysing campaigns:

View: https://youtu.be/xX12exVHVGc?si=DQFSsAklbquZ8F1P

View: https://youtu.be/eoX7Bc_E7wg?si=jClnEFJIkDRrxMSg



Maybe I'll create some more over-my-shoulder videos later on...

 

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[Timo.]

Thank you Andy!

I will definitely check the thread out. I don't know how I didn't know about this thread.

And yes, your over the shoulder videos have helped me a lot. Especially when analysing the campaigns. Would love to see more

 

[Andy Black]

And yes, your over the shoulder videos have helped me a lot. Especially when analysing the campaigns. Would love to see more

The problem with over-the-shoulder videos is I'm typically working on client accounts and can't show confidential information.

 

[EliaR]

21.02.24

Got another new big client (3/4 -> goal). I managed to convince them of my approach and we will start a 4-month test trial. I am getting paid 600€ per month. We have agreed on this but the contract has not yet been signed.

My meeting yesterday also went well and another big client shows interest in my service. I offered him an analysis of his Google Ads account and will speak with him this afternoon. There is a good chance that he will become my next client.

Now I want to focus on giving my clients the best results possible. I am confident in my skills and I think that I can definitely improve their results. But I still want to bring my Google Ads Skills to the next level.

@Andy Black are there any resources you can recommend to me? For example I want to learn to use Excel to analyze and optimize my campaigns but I don’t really know where to start. I can’t find any proper courses or videos on youtube and some of your videos on excel require a good level of expertise to even follow along haha

I learned Google Ads using this course and he plans the campaigns using Excel.
Skip to around 1:30

View: https://www.youtube.com/watch?v=_47prikuh_I&t=1s

 

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[Andy Black]

I learned Google Ads using this course and he plans the campaigns using Excel.
Skip to around 1:30

View: https://www.youtube.com/watch?v=_47prikuh_I&t=1s

Good lord. A 5 hour video.

 

[Andy Black]

What about this video?

View: https://youtu.be/euzL9BbKlfM?si=sGMP7W5HRJJwRI5S

 

[Guest6x3pod4]

At my company we only hire marketing agencies who are Omni present. The funnel usually goes Google search>>Instagram ad>>Youtube ad>>close the deal with a facebook ad. Only google is very tough to get good ROAS

 

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[EliaR]

Good lord. A 5 hour video.

It's very thorough!
Surprisingly there was no fluff at all, just packed with information

 

[Andy Black]

It's very thorough!
Surprisingly there was no fluff at all, just packed with information

Did you need it all?

I wonder which is better. Watch the 5 hour video, or watch my 5 minute video and spend 4+ hours building campaigns?

MARKETING - The Shortest Google Ads Tutorial Ever

It took me HOURS to create this. Let me know if you have any feedback or suggestions. Hope it helps! View: https://youtu.be/7z7kx3kJC4M EDIT: Once you're running watch these two short videos to make sense of the metrics...

www.thefastlaneforum.com

 

[Andy Black]

At my company we only hire marketing agencies who are Omni present. The funnel usually goes Google search>>Instagram ad>>Youtube ad>>close the deal with a facebook ad. Only google is very tough to get good ROAS

Not every funnel is like that. Some are Google Ads > Landing Page > Phone Call, Leadform, or Purchase

 

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[EliaR]

Did you need it all?

I wonder which is better. Watch the 5 hour video, or watch my 5 minute video and spend 4+ hours building campaigns?

MARKETING - The Shortest Google Ads Tutorial Ever

It took me HOURS to create this. Let me know if you have any feedback or suggestions. Hope it helps! View: https://youtu.be/7z7kx3kJC4M EDIT: Once you're running watch these two short videos to make sense of the metrics...

www.thefastlaneforum.com

I watched your video too, it's also great

The 5 hour video goes in depth about landing page optimization, Excel, conversion tracking and more... It definitely helped. That content couldn't be covered in 5 mins.

I would say the 5 hour video is better than 5 minute video and 4+ hours building campaigns, because sometimes it's more effective to be taught rather than figuring it out on your own. Like landing page optimization. You would spend more than 4 hours and waste a lot of money if your landing page isn't optimized.

 

[Timo.]

What about this video?

View: https://youtu.be/euzL9BbKlfM?si=sGMP7W5HRJJwRI5S

Wow, this is exactly what I was looking for. I didn't know you had this channel. Very helpful

Thank you!

 

[Timo.]

The problem with over-the-shoulder videos is I'm typically working on client accounts and can't show confidential information.

Yes, I understand that. I actually meant videos where you analyse another person's account with them. They helped me a lot.

Example:

View: https://www.youtube.com/watch?v=V61GXMRS7IA&t=2s

 

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[Andy Black]

Yes, I understand that. I actually meant videos where you analyse another person's account with them. They helped me a lot.

Example:

View: https://www.youtube.com/watch?v=V61GXMRS7IA&t=2s

Ah. I see.

I've a few of those in my paid membership area. Hmm... maybe I offer on LinkedIn to do a few for free in exchange for adding them to my YouTube channel.

 

[Andy Black]

I watched your video too, it's also great

The 5 hour video goes in depth about landing page optimization, Excel, conversion tracking and more... It definitely helped. That content couldn't be covered in 5 mins.

I would say the 5 hour video is better than 5 minute video and 4+ hours building campaigns, because sometimes it's more effective to be taught rather than figuring it out on your own. Like landing page optimization. You would spend more than 4 hours and waste a lot of money if your landing page isn't optimized.

My argument would be to get up and running first and optimise the landing page after you're getting a steady stream of visitors with identical search intent.

 

[EliaR]

My argument would be to get up and running first and optimise the landing page after you're getting a steady stream of visitors with identical search intent.

Fair enough.
I'm running my first campaign for a client and really didn't want to waste any of her money so I tried to ensure performance from the beginning

 

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[Timo.]

Ah. I see.

I've a few of those in my paid membership area. Hmm... maybe I offer on LinkedIn to do a few for free in exchange for adding them to my YouTube channel.

That would be fantastic. They really bring the most value

 

[Timo.]

Ending Februar

Originally I was supposed to have my last meeting yesterday, where the company will either give me the final approval or reject me. I'm about 80% sure that they will say yes. But this meeting has now been rescheduled for next week.

So I'm ending February with 3 new clients. Not my goal of 4, but I still view it as a huge success and I'm proud of it.

Last month I didn't have a single paying client and now I have two big companies, one of which pays me €650 a month and the other €700 for the first month. So next month I'll earn a total of €1350.

My goal for March is to do everything I can to make all 3 campaigns profitable.

If everything goes well, then there's nothing stopping me from starting outreach again.

 

[Andy Black]

Ending Februar

Originally I was supposed to have my last meeting yesterday, where the company will either give me the final approval or reject me. I'm about 80% sure that they will say yes. But this meeting has now been rescheduled for next week.

So I'm ending February with 3 new clients. Not my goal of 4, but I still view it as a huge success and I'm proud of it.

Last month I didn't have a single paying client and now I have two big companies, one of which pays me €650 a month and the other €700 for the first month. So next month I'll earn a total of €1350.

My goal for March is to do everything I can to make all 3 campaigns profitable.

If everything goes well, then there's nothing stopping me from starting outreach again.

Well done. Keep going.

Make it your goal to do X outreaches a day, rather than get Y clients a month?

 

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[Timo.]

Well done. Keep going.

Make it your goal to do X outreaches a day, rather than get Y clients a month?

Woah yeah you are right.

X outreaches a day is a goal that I can control.

I can’t directly control how many new clients I get.


I actually just recently thought about changing my approach. Currently I am stopping my outreach when I reach X new clients, but I don’t have to. I have realised that by doing this I just allow myself comfort. I can easily manage more clients right now. I have a ton of free time and I don’t even know how to use it properly. One campaign is running well and I am waiting a couple of days for new data before I analyze it and the second business still needs to give me access to their account. Currently I don’t really have anything to do.

So yeah thanks for your input. I will start small with 20x personalized emails per day and work my way up. I won’t stop when I reach Y amount of clients, but rather when I feel like I can’t handle more clients.

 

[Timo.]

18.03

I need to keep my self accountable. I was very inconsistent with the Outreach in the last weeks. Not because I didn’t want to do it but I am scared. Scared that I am going to fail.

My excuse has been that I want to make the campaigns of my clients profitable first. One campaign has now been running for 3 weeks and the other for 1 week. The first campaign is slowly improving week by week but I am not really satisfied with the results. I managed to get double the volume by halving the CPC, but I need to increase the CVR. The CVR is around 1%. The old campaigns had a CVR of 2%.

I know that it needs its time. I am analyzing the campaigns each week and making adjustments. But my mood and stress levels are very much dependent on the results of the campaigns. I am very confident in my skills and in the past I managed to create great campaigns for clients. I don’t know why I feel this way.

BUT I know that I will regret it if I don’t keep expanding. That’s why this time I will really continue with the outreach. Even when the feeling of uncertainty prevails. F*ck it

I want to have done everything in my power and if it doesn't work, then so be it. But I don't want things to go on like they are now. I can't be proud of that

 

[EliaR]

18.03

I need to keep my self accountable. I was very inconsistent with the Outreach in the last weeks. Not because I didn’t want to do it but I am scared. Scared that I am going to fail.

My excuse has been that I want to make the campaigns of my clients profitable first. One campaign has now been running for 3 weeks and the other for 1 week. The first campaign is slowly improving week by week but I am not really satisfied with the results. I managed to get double the volume by halving the CPC, but I need to increase the CVR. The CVR is around 1%. The old campaigns had a CVR of 2%.

I know that it needs its time. I am analyzing the campaigns each week and making adjustments. But my mood and stress levels are very much dependent on the results of the campaigns. I am very confident in my skills and in the past I managed to create great campaigns for clients. I don’t know why I feel this way.

BUT I know that I will regret it if I don’t keep expanding. That’s why this time I will really continue with the outreach. Even when the feeling of uncertainty prevails. F*ck it

I want to have done everything in my power and if it doesn't work, then so be it. But I don't want things to go on like they are now. I can't be proud of that

Damn... I feel literally the exact same.
Mood changes for every small win or fail.
And cold calling is so anxiety-inducing

 

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[Timo.]

Update 04.04

Over the last 3 weeks I have followed Andy Black's suggestion and emailed 10x businesses every day. I have managed to win 2x new customers. And I'm still in talks with 2 more.

I currently earn €2050 per month:

Client 1: 650€
Client 2: 600€
Client 3: 100€
Client 4: 350€ (new)
Client 5: 350€ (new)

But I was focussing too much on getting new clients and not spending enough time on my existing clients. Not all campaigns deliver the results I would like to see. And that's my main problem. I don't want to have a lot of clients, and don't want to deliver results I'm not proud of. That's not my goal.

So from now on, I will treat every client as if they want to end the contract.

I will spend more time analysing all campaigns. I want to see an improvement in every campaign from week to week. I definitely need to work on that.

Keeping you guys updated