You don’t need surveys.A monthly subscription model where per month, customer receives a fitness supplement box containing protein powder samples, protein drinks, protein snacks, then later down the line I plan to expand into other workout supplements like preworkouts, bcaa's, and creatine. The catch is that I am not formulating any supplement myself. My goal was to achieve a wholesale price with all these different protein powder brands and "resell" their sample packs.
A big issue is that people don't want to spend money on a protein powder tub that costs $44.99 just to not like the flavor after one serving now they feel like they either wasted the money or have to justify the taste by saying they already paid for it. So this monthly box can help people realize what types of flavors they like and don't like before buying in bulk, and also let people try such different flavors because there's thousands of brands with each their own line of flavors and products. All I've done is lots of market research on protein supplementation. Today I am planning to get confirmation on the idea with surveys and what not to see if people would actually take part in this subscription model if it was available
People don’t know themselves enough to answer hypotheticals.
Everyone would say it’s a good idea and then when you ask them to buy, who F*cking knows.
Work out the basics, quickly.
1. What’s it called
2. How’s it going to work? You need single serving containers, some packaging, a box, a way to organize the list of customers, etc
What you do now is set out to prove some things.
I call these things “premises”. In logic, multiple premises together support a conclusion. Your business conclusion you are trying to support is “this is a good idea and is going to succeed”. To do that there’s some things you need to prove in order to support this idea.
1. Find out hypothetical prices for all of your costs. You don’t need to buy 10,000 orders of containers at 0.03 each in order to know that you can. But if you do a little research, find out what potential numbers you can have and use that to calculate your costs.
2. Use that to set your costs. You will need to prove that you can sell it at a cost that makes sense assuming all of the potential costs you’ll ever have even with 20 employees. You need to prove it can sell at a certain price.
3. You need to prove you can get some sales. Your distribution strategy of getting peoples attention is everything. Can you create an Instagram bot that sends a dm to everyone that comments on any posts around gym related content and sends 50 DM’s a day telling people about the problem you solve? Can you partner with local gyms with large customer lists to send out your solution to their customers and use a coupon code to partner with the gyms? Are you willing to scrape a list of 10,000 gyms and call up 100 a day for 100 days? Can you get fitness influencers to partner with you? Have fun sending custom DM’s all day.
This is what I would do
Write out the plan of how it actually works
Make a shitty homemade unprofitable version with some cardboard boxes, ghetto packaging, a small batch of containers, etc. make it as easily as possible from stuff at the local store. Try 30 protein powders and pick your top favorites in every flavor category. Make your shitty box V1.
Make a sales page on a website. Copy other successful box subscription formats because they’ve spent a lot of money on figuring out what works, get the best looking version of it live online as quickly and cheaply as possible.
Grind like a muhfucker calling everyone, sending DM’s, find something that sticks where you can get the most people give a shit per hour of your time spent hustling doing outreach.
Don’t rely on family or friends they are fake customers and don’t help prove your premises.
This can take little money and a few weeks of your time.
Don’t worry about anything else at all. Get the shit penciled out, apply elbow grease, hustle and get some sales that help prove your premises.
Let’s say you called 5 gyms and one of them is interested in partnering and you agree to share a split and they send it to their customers. Now you have an attention distribution channel. Get a few more yes’s and spend time making things better.
Get a better box, packaging, branding, get some nicer stuff and then hit the MF’n phones like a telephone terrorist getting every gym on the line hearing about your stuff. Get 500 partnerships and they all send out their emails and get 60 customers signed up netting you $10/mo profit each.
That’s $600 per gym times 500 gyms = $300,000 per month profit. Numbers may vary. This is just one strategy off the top of my head.
Save the legal, the loans, the taxes, etc. all way later.
Do the above now.
This is how business people start companies.
This is why they say winning comes down to perspiration. You’ll spend a lot of time barking up trees and getting told to kick rocks by most people. Your pitch will be the worst it’s ever going to be. Your product will be the worst it’s ever going to be. Your outreach strategy will be the worst it’s ever going to be. Etc. But you have one asset, you hate being F*cking poor and you have a dream that keeps you up at night. That’s more powerful than anything else.
I can already tell you that your idea will probably work. It obviously solves a problem and it seems like it would work. It fundamentally makes sense.
Now it just comes down to your ability to think outside of the box in how to get it in front of people, and how much hustle you have in your heart. If you have laser focus and don’t give a shit about anything else for years, you will succeed.
I swear this is all you need.
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