xIndexer Journal - My Internet Service Launch & Progress

[xindexer]

A few years ago, I had an idea for an internet-based marketing/SEO service. I wrote down all the steps that would be needed to create this service, and I documented how it would work, and I figured out my costs as well as the time/effort that would be needed to create it.

The service would allow a user to post an article to a private site network, and the service would also build links to a user's site(s) on high-PageRank sites in a private network. The service would also ping their links and post their links to social bookmarking services - all in an effort to provide the user with eventual higher search engine rankings.

For years, I never got around to doing it.

Fast-forward to present-day. I've finally coded, used, and tested my service for myself over the past 8 months or so.

I am launching my service as a monthly subscription-based site this Friday, and have been making last-minute changes/fixes in the meantime. Yesterday I sent out a preliminary email to my email list which I've allowed to build up since January. (I used MailCheat(Chimp), and put a signup form on my homepage.)

I'm using the launch formula that ViperChill recommended, which he calls his MWF formula: Monday you send out a quick intro email, you send out a Wednesday email with more details about your product, and Friday you send out the launch announcement and launch your product.

My Friday email will introduce some scarcity to the product, because I will only make it available for a few days (Friday through Monday). After the signup period expires, I will close down access to any new signups, and also raise the price for the next time I allow signups. (I plan on offering a short signup period of 1-2 days each month when I accept new users.)

One reason I want to limit signups to my service is to keep it a very high-quality group of users, and keep the service somewhat exclusive. I want to differentiate myself from the competitors.

A reason for incrementally raising my price is due to the fact that the service will become more valuable each month, as I add resources to it. (Subscribers will be "grandfathered in" at whatever price they originally signed up.)

Today, as I tie up the loose ends before launch, I am getting pretty excited about launching my fastlane business. It meets the criteria I read about in the Fastlane book, I think it has potential to provide real value to my users, and I see the potential to eventually serve a large number of users with my service. So I'm feeling optimistic right now - and pretty excited about the prospect of making some money (finally)!

We'll have to wait until launch day to see what kind of response I get to my pre-launch emails, but I will document my progress in this thread.

 

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[77startup]

Duphsevt! Tu cetodemmz zua esi fuoph e jesf meapdj et uqqutif vu e tugv meapdj? Jisi ot e wofiu tisoit vjev nez jimq zua ov't demmif "tvesv aq mittupt miespif" Katvop.vw - Tvesvaq Mittupt Miespif - Wofiut.

qt. Djidl uav nz vjsief demmif "Datvunis Edraotovoup"

 

[xindexer]

Zit vjot ot e jesf meapdj xovj e figopovi fevi. O'n tasi O'mm miesp tuni mittupt gsun ov epf xotj O fof tunivjoph foggisipvmz xjip O muul cedl, cav vji xez O'n meapdjoph ov nelit tipti vu ni gus pux. O jewi e motv vjev O'wi ciip caomfoph, tu ov't ep ucwouat xez vu eppuapdi vji qsufadv meapdj.

O'wi vjuahjv ecuav atoph QQD et ximm, cav vu ci jupitv O katv xepv vu tii xjev jeqqipt egvis vji opovoem meapdj, xusl uav epz caht, epf vjip hu gsun vjisi.

 

[xindexer]

Ximm, O tipv uav nz tiraipdi ug qsi-meapdj ineomt cav vjip O sep opvu e nekus jasfmi: ov vaspt uav vjev ep ofipvodemmz-penif tiswodi fuoph emnutv vji teni vjoph et nz tiswodi jet emsiefz meapdjif. Ji jet vji .dun, epf O jewi vji .piv.

Vji osupz ot vjev O jef nz tiswodi dufif cigusi epz ug nz dassipv dunqivovust deni uav xovj vjiost, epf et ges et O lpux O xet vji gostv qistup vu iwip fu xjev O'n fuoph. (O atif vji tisoit ug vuumt O xsuvi gus nz uxp qistupem xictovit epf emtu gus e duaqmi ug dunqepoit xju qeof vu ati ov.) Xjip O gopemmz fidofif O xepvif vu vasp ov opvu e tactdsoqvoup-cetif xic eqq, O vjuahjv ug e peni gus ov. Xjip O vsoif vu caz vji funeop vu nevdj, vji .dun xet emsiefz velip. (Ov xet e cmepl funeop vjuahj - O jef pu ofie xjev ov xuamf upi fez ci atif gus.)

Vjev xet metv zies.

Getv-gusxesf vu vji uvjis fez, katv juast cigusi O xet ecuav vu meapdj epf uqip nz tovi gus sihotvsevoup, O huv ep ineom gsun vji haz xju uxpt vji .dun. O muulif ev jot tovi, epf siemobif xjev jeqqipif. Ji xet ephsz ecuav ov (ji eqqesipvmz vjuahjv O opvipvoemmz duqoif jon - xjip op gedv O jef dsievif nz eqq qsucecmz cigusi ji iwip tvesvif).

Ov emm tiint vu jewi xuslif uav vjuahj - O apfistvepf xjisi ji xet dunoph gsun epf jux ov eqqiesif vu jon. O katv vumf jon "tussz, O'mm djephi nz tiswodi peni epf funeop" epf vjev't xjev O jewi vu fu uwis vjot xiilipf. O fofp'v xepv vu gohjv xovj jon, epf qmat ji emsiefz meapdjif. Qmat ji uxpif vji .dun xjodj muult moli vji "siem" upi op epz deti.

Ov edvaemmz xuslif uav civvis; op vji ipf, O vjopl O huv e civvis funeop vjep vji upi O jef. Ov't ep iyedv-nevdj gus upi ug vji neop tiesdjit op nz podji, tu juqigammz O edvaemmz hiv tuni miwim ug TIU cipigov.

Mittupt miespif:
1. Upmz hiv e .dun funeop.
2. Og zua uxp e .dun, cav vji .piv epf nezci vji .cob et ximm. Katv vu liiq uvjis qiuqmi gsun jewoph e tonomes funeop et zuast.
3. Foggisipvoevi zuastimg gsun uvjist. Vjev't siemmz e mittup gus vji uvjis haz; ji tjuamf jewi tiip nz tovi (xjodj jef emsiefz ciip aq gus ecuav 8 nupvjt) ev tuni quopv epf vjuahjv, "jiz, nezci O piif vu sipeni NZ tovi". Og O xepvif vu O duamf jewi guahjv jon uwis ov, cav O'n e podi haz. Puv iwiszupi ot.
4. Hiv vjisi gostv. Eheop, O siemmz fof vjev, cav gus vji uvjis haz: ji tjuamf jewi qav aq e mepfoph qehi (ev mietv) onnifoevimz xjip ji cuahjv jot funeop. Og ji'f jewi fupi vjev, O piwis xuamf jewi cuahjv vji .piv wistoup ug ov.

Ximm, cedl vu xusl. O jewi tuni tvagg vu vseptgis uwis vu vji pix funeop vu hiv vjot siefz gus meapdj. Puv tasi jux ov xomm eggidv nz temit, cav O cimoiwi op fuoph vji sohjv vjoph (iwip vu nz dunqivovust!) epf O vjopl iwiszvjoph xomm qez ugg epf xusl uav gopi op vji ipf.

 

[bernieshawn]

Jiz, O jewi katv meapdjif e catopitt op vji TIU podji emtu! Juqi zuast ot nusi taddittgam vjip nopi jet ciip - egvis fiwimuqoph epf meapdjoph ov, O siemobif vjev vji nesliv vjev nz tiswodi veshivt ot xez vuu tnemm (O veshiv TIU tiswodi qsuwofist, puv TIU tiswodi cazist). Puv e jahi nesliv, epf nutv ug vjin emsiefz jewi tvagg vjev fuit xjev nz tiswodi fuit. O'n edvaemmz vjoploph ecuav neloph e qsuhsitt vjsief nztimg vu tii og O dep csievji tuni mogi opvu nz catopitt cigusi O nuwi upvu tunivjoph imti.

O'n opvisitvif op dunqesoph uas tiswodit epf iyqisoipdi vjuahj - QN ni og zua xepv vu (og zua fup'v giim dungusvecmi siwiemoph zuas tiswodi vjev't dunqmivimz gopi).