I think human nature might dictate this behavior.
Daniel Kahneman, a psychologist who work on the psychology of judgment and decision making, has developed the Prospect Theory, which suggest that people are RISK AVERSE when it comes to gains.
Here a video that explain the theory:
View: https://youtu.be/z0swroHelYk
Daniel Kahneman, a psychologist who work on the psychology of judgment and decision making, has developed the Prospect Theory, which suggest that people are RISK AVERSE when it comes to gains.
Here a video that explain the theory:
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