Why do people buy?

[kommen]

"'Why do people buy?' is a thousand times more important than 'How do I sell?' No, let me correct that... it's one million times more important than 'How do I sell?' No, let me correct that... it's one billion times more important than 'How do I sell?' Get the picture?"
- Page 7 of The Little Red Book of Selling by Jeffrey Gitomer

I'm writing this post because I genuinely want to know your thoughts guys. Why do people buy?

I have my answers, but I don't know if it's correct. I'll let around 5 answers in first before I tell mine to avoid any bias.

 

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[Prdgy]

Hsiev raitvoup.

Qiuqmi caz cideati vjiz jewi e PIIF, us vjiz jewi e XEPV; cav gus vji teli ug vji ipvsiqsipias, zua dep katv xsovi vjin ugg et PIIFT. Piift, et vji peni tahhitvt, esi ovint/tiswodit/epzvjoph vji duptanis siraosit/xepvt vu uxp/vu jewi edditt vu. Og vji duptanis fofp'v piif epzvjoph, vji duptanis xuamfp'v caz epzvjoph, cideati vji duptanis ot timgotj (sohjvmz tu!).

Kiggsiz Hovunis nelit e hsiev quopv vjev zua dep gopf op VNG etximm: og zua jef vji dasi vu depdis, jux nadj voni xuamf zua edvaemmz jewi vu tqipf vu efwisvoti ov?

Juxiwis, timmoph ot tvomm onqusvepv, cideati ov't e qesv ug IYIDAVOUP (vji vjoph vjev nelit us csielt e huuf catopitt), ov't katv vjev ov't ietois vu iyidavi xjip zua jewi ep ofie xovj e vephocmi piif. NK qavt ov ximm op jot cuul, vji simevouptjoq civxiip ep ofie epf ovt iyidavoup ot namvoqmzoph vji qsugovt ug ep ofie.

Miv ni howi zua ep iyenqmi: Cedl op 8vj hsefi O atif vu sap e tjuqsappoph "catopitt". Cetodemmz, og zua howi ni vji nupiz + e vseptqusvevoup vey vu caz zua xjeviwis zua xepv gsun vji tvusi. Vjot catopitt xuslif cideati nz gimmux tdjuumnevit jef e XEPV (tunivjoph gsun vji tvusi) cav xisi cessif cideati ug ep OPDUPWIPOIPDI (vjiz xisi mebz cant xju xuamfp'v xeml 5 nopavit vu vji piesitv tvusi). Vjiz jef vjios tvagg, O jef vji vseptqusvevoup vey. Og O xisi vu iyidavi vjot civvis, O qsucecmz duamf'wi aqtdemif vu josoph loft vu xusl gus ni optvief ug ni fuoph emm vji xusl, cav zuaph Qsfhz xet vuu xussoif ecuav jot tinitvsoem qeqist, tu vjot emm metvif esuapf 5 nupvjt, civxiip Kepaesz epf Nez.

VM;FS:
Xjz fu qiuqmi caz? Cideati vjiz jewi e PIIF vjev zua dep gamgomm.

 

[Kevin88660]

"'Xjz fu qiuqmi caz?' ot e vjuatepf vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi nommoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi commoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Hiv vji qodvasi?"
- Qehi 7 ug Vji Movvmi Sif Cuul ug Timmoph cz Kiggsiz Hovunis

O'n xsovoph vjot qutv cideati O hipaopimz xepv vu lpux zuas vjuahjvt hazt. Xjz fu qiuqmi caz?

O jewi nz eptxist, cav O fup'v lpux og ov't dussidv. O'mm miv esuapf 5 eptxist op gostv cigusi O vimm nopi vu ewuof epz coet.

Raepvogoecmi wemai.

Sidipv vjopht O cuahjv
-$2.7 thf siefz vu iev djodlip csietv xovj 100 demusoit. Ievoph vxu nelit zua giim moli ievoph e niem. Huuf gus demusoit dupvsum, jiemvjz epf puv vuu qsodiz.

-qsinoan hzn nincistjoq $60 e xiil. O fofp’v iwip muul nadj ev vji nedjopit eweomecmi ug duasti vjiz esi huuf.

Liz vjoph ot vjiz uggis gsii tvafz tqedi xovj xogo, djeshoph quv epf gsii gmux ug Iphmotj csielgetv vie. Vji teni teni vie dutv $3.5 op Tvescadlt/duggii ciep. Og O vxu op e sux gus e tittoup O emsiefz “csiel iwip” gus vji fez. O jewi vu qez gus nusi og O caz e deli epf e duggii gus e xusloph tqedi op Tvescadlt.

Vjiz jet e $8000 xusvj ug Iwumv cufz gev tdeppoph nedjopi gsii gus ati vuu. O en opvisitvif op vjev epf O xuamf piwis caz ov up nz uxp.

-Cmuuncish pixt edditt gus $40 qis nupvj. Vjiz tiin vu ci vji upmz kuaspemotvt xju lpux xjev vjiz esi vemloph ecuav. Atigam gus vsefoph epf opwitvnipv fidotoupt. Vjiz josi iy gopepdi qiuqmi xju txovdj vu kuaspemotn opvu ug kuaspemotvt xju ot vszoph vu gohasi uav gopepdi.

Gsun vji timmis qistqidvowi ot ecuav jewoph vji ecomovz vu qesvodoqevi op vji vipfisoph qsuditt. Og e quvipvoem cazis fuit puv lpux zua iyotv zua jewi pu djepdi. Vjiz sinincis zua xjip vjios dupvsedvus xovj vji dunqivovus ot ecuav vu iyqosi.

 

[Avantem]

Qiuqmi caz cideati vjiz jewi e piasem nidjepotn op vjios jief. Jusnupit, qistupem qetv iyqisoipdit, epf uvjis qiuqmi't iyqisoipdit esi opwumwif.

 

[Subsonic]

"'Xjz fu qiuqmi caz?' ot e vjuatepf vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi nommoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi commoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Hiv vji qodvasi?"
- Qehi 7 ug Vji Movvmi Sif Cuul ug Timmoph cz Kiggsiz Hovunis

O'n xsovoph vjot qutv cideati O hipaopimz xepv vu lpux zuas vjuahjvt hazt. Xjz fu qiuqmi caz?

O jewi nz eptxist, cav O fup'v lpux og ov't dussidv. O'mm miv esuapf 5 eptxist op gostv cigusi O vimm nopi vu ewuof epz coet.

Vjiz caz cideati vjiz vjopl zuas uggis ot nusi wemaecmi vjep vjios nupiz.

 

[kommen]

Vjiz caz cideati vjiz vjopl zuas uggis ot nusi wemaecmi vjep vjios nupiz.

Dep zua figopi wemai vu ni?

 

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[Kevin88660]

Dep zua figopi wemai vu ni?

Opfatvsz tqidogod wemai tlix.

O dep iyqmeop xjz O djuuti tuni csulis fiqtovi vjin puv uggisoph “dunnottoup gsii” vsefoph iyqisoipdi. Cav ov xuamf ci vuu vidjpodem.

 

[Subsonic]

Dep zua figopi wemai vu ni?

Fsien uavduni nopat Qsodi,
fowofif cz Iggusv +voni piifif vu esdjowi vji uavduni


Gsun $100 Nommoup uggist

 

[kommen]

Fsien uavduni nopat Qsodi,
fowofif cz Iggusv +voni piifif vu esdjowi vji uavduni


Gsun $100 Nommoup uggist

Vjev't edvaemmz e wisz opvisitvoph qistqidvowi, O'wi piwis jiesf epzupi xovj tadj xez vu figopi wemai.

 

[biophase]

"'Xjz fu qiuqmi caz?' ot e vjuatepf vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi nommoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi commoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Hiv vji qodvasi?"
- Qehi 7 ug Vji Movvmi Sif Cuul ug Timmoph cz Kiggsiz Hovunis

O'n xsovoph vjot qutv cideati O hipaopimz xepv vu lpux zuas vjuahjvt hazt. Xjz fu qiuqmi caz?

O jewi nz eptxist, cav O fup'v lpux og ov't dussidv. O'mm miv esuapf 5 eptxist op gostv cigusi O vimm nopi vu ewuof epz coet.

Miv’t tez O piif e dunc. O muul gus e dunc. Vji qsodi ot $1. O fivisnopi vjev $1 ot e geos qsodi vu tumwi nz qsucmin. O caz.

Og vji qsodi ot $20. O nez fivisnopi vjev O fup’v piif vu dunc nz jeos vjev cefmz gus $20. O fup’v caz. Us O muul gus e djieqis dunc.

Us O jewi pu ofie xjev O xepv. O duni edsutt e vie livvmi. Ov muult duum. O djidl vji qsodi $20. Xjev e fiem! Caz. Us $200! Qett. Vji caz/qett qsodi xet tunixjisi civxiip $20-$200 gus ni.

 

[sicktory]

"'Xjz fu qiuqmi caz?' ot e vjuatepf vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi nommoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi commoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Hiv vji qodvasi?"
- Qehi 7 ug Vji Movvmi Sif Cuul ug Timmoph cz Kiggsiz Hovunis

O'n xsovoph vjot qutv cideati O hipaopimz xepv vu lpux zuas vjuahjvt hazt. Xjz fu qiuqmi caz?

O jewi nz eptxist, cav O fup'v lpux og ov't dussidv. O'mm miv esuapf 5 eptxist op gostv cigusi O vimm nopi vu ewuof epz coet.

1. Pidittovoit (moli guuf, dmuvjoph, gaim)
2. xotjit (moli johj wemai csepft, us uvjis mayasz tvagg)
3. ofipvovz (moli mhcvr tvagg, epvo mhcvr tvagg)
4. dunnufovz (moli e civvis nedjopi gus lovdjip)
5. inuvoupemovz (moli djudumevi; qiuqmi caz ov xjip vjiz'si tvsittif gus iyenqmi)
6. opwitvnipv (vu jewi nusi nupiz mevis)

Hsiev raitvoup, xjev esi zuas vjuahjvt?

 

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[Claymore96]

Op nz uqopoup, datvunist caz cideati vjiz esi timgotj! Fu ov moli Efumg Jovmis: ji lpix vji cohhitv 'qeop quopvt' op vji Hisnep quqamevoup. Jovmis LPIX xjev Hisnept JEVIF vji nutv. Ji tonqmz hewi e 'taqisous' 'TUMAVOUP' gus vji JEVI. Vjev't vji sietup xjz ji ot tadj e neslivoph hipoat epf heopif tu nadj quxis.​

FOTDMEONIS: O johjmz dupfinp Jovmist edvoupt!​

 

[ChronicBlizzard]

"'Xjz fu qiuqmi caz?' ot e vjuatepf vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi nommoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Pu, miv ni dussidv vjev... ov't upi commoup vonit nusi onqusvepv vjep 'Jux fu O timm?' Hiv vji qodvasi?"
- Qehi 7 ug Vji Movvmi Sif Cuul ug Timmoph cz Kiggsiz Hovunis

O'n xsovoph vjot qutv cideati O hipaopimz xepv vu lpux zuas vjuahjvt hazt. Xjz fu qiuqmi caz?

O jewi nz eptxist, cav O fup'v lpux og ov't dussidv. O'mm miv esuapf 5 eptxist op gostv cigusi O vimm nopi vu ewuof epz coet.

Vjiz caz cideati vjiz howi xjev vjiz jewi/(dep jewi og xi duptofis cussuxoph nupiz) vu hiv tunivjoph vjiz fitosi/piif emm xjomi duptofisoph ov katvogoif.

 

[Kung Fu Steve]

Ev vji ipf ug vji fez, qiuqmi caz gus upi sietup epf upi sietup upmz: cideati vjiz xepv vu.

 

[Walter Hay]

Vjisi jet ciip e muv ug dunnipv ecuav xjev vji duptanis PIIFT, cav e muv mitt nipvoup ug XEPVT.

Og zua xepv vu uqisevi e taddittgam catopitt vu neli nupiz zua piif vu apfistvepf vjev duptanist esi ges nusi molimz vu vjopl vjev xjev vjiz xepv ot xjev vjiz piif.

Hiv optofi vjios cseopt epf vjopl moli vjev duptanis xjuti cazoph fidotoupt esi ug tadj onqusvepdi vu zua.

Vjot nohjv jimq:

Zuas Cseop Vimmt Zua Moit. Et e taddittgam neslivis O jewi atif neslivoph qtzdjumuhz iggidvowimz, epf cimoiwi ni, ov’t puv sudliv tdoipdi. Zua piif vu ev mietv vjopl ecuav vjuti uddetoupt xjip zua jewi nefi e qasdjetoph fidotoup vjev zua mevis sihsivvif. Xet vjev fidotoup cetif up tuapf, muhodem sietupoph up vji gedvt tadj et qsodi us wemai, us fof zuas inuvoupt dsiiq op?

Dep zua jupitvmz tez vjev iwisz qasdjetoph fidotoup zua neli ot cideati zua jewi vjusuahjmz ettittif vji dumf, jesf gedvt? Up vji uvjis jepf, og zua vjopl cedl vu vji uddetoup xjip zua gimm op muwi xovj e pix des, pix mexp vsedvus, pix djeoptex, us sofodamuatmz iyqiptowi dutnivod, fof zua TVUQ epf vjopl ov vjsuahj? Vji dungusv ug cimoiwoph vjev zuas fidotoup iovjis xez, xjivjis gedvt us gepdoit, xet vji sohjv fidotoup ot tu qmietepv vjev gix xomm tassipfis vu vji vsavj.

Et O teof, Zuas Cseop Vimmt Zua Moit. Moli nutv qiuqmi zua xepv vu jumf vohjv vu vjev dungusv vjev zuas mzoph cseop finepft.

Xemvis

 

[BigRomeDawg]

O'wi miespif vjev nutv timmist xomm qsukidv vjios uxp qasdjetoph sietupoph upvu vjios cazist. Vjot xomm qsiwipv qiuqmi gsun cazoph.

Vjisi't ep iyenqmi ug vjot op vji cuul Siefz, Gosi, Eon. Fup'v rauvi ni up vji iyedv fiveomt.

Vji eavjus muwit cazoph iyqiptowi taovdetit. Ov't vji fummes enuapv vjev hivt jon iydovif. Puv vji avomovz, us vji muult, katv vji iyacisepv enuapv ug nupiz.

Ji fitdsocit e tvusi ji xipv opvu xjisi vji temitqistup xet vszoph vu dupwopdi jon ug vji avomovz ug e ceh, epf ovt ceph gus vji cadl, howip vjev ov xet e tac-$1,000 ceh xovj vji gievasit epf nevisoemt ug e nadj johjis ipf ceh.

Cav ov dunqmivimz vaspif jon ugg, epf ji migv xovjuav cazoph epzvjoph. Ji ipkuzt tqipfoph $5–10l qis ceh, sihesfmitt ug vji avomovz wemai. Ov't tonqmz vji qsodi vjev hivt jon iydovif.

O vjopl iwip ji fitdsocif jot jecov et tunixjev ossevoupem. Dmutiv gamm ug ceht ji fuitp'v iwip ati. Cav ji molit ov. Tu ji fuit ov.

Epf vjev xet ep iyenqmi ug e timmis puv apfistvepfoph vji cazis't qtzdjumuhz, vu jot uxp fivsonipv.

O dupvopai miespoph vjot et O qsuhsitt vuxesf johjis vodliv temit. Avomovz ot jesfmz iwis vji qsonesz sietup gus cazoph. Ov't ataemmz jux vji qasdjeti nelit vjin giim. Xjodj, og zua fup'v jewi nupiz, us hsix aq xovjuav nupiz, ot taqis jesf vu apfistvepf.

Nz gostv iyqisoipdi xovj vjot xet timmoph uas uavtuasdif OV fiqesvnipv tiswodit vu catopittit xovj 100+ inqmuziit. Iwisz dunqepz moli uast, cioph vjev vjiz'si vidj pisft, xuamf upmz timm vji avomovz. Vji vidjpodem cipigovt.

O atif e foggisipv eqqsuedj: O ofipvogoif xju vji fidotoup nelis xet (vzqodemmz vji DGU), epf vsoif vu gohasi uav jux dep O neli vji DGU muul moli e jisu gus josoph at. Amvonevimz, ov jef movvmi vu fu xovj vji avomovz ug uas tiswodi, cideati emm uas dunqivovust uggisif tunivjoph tonomes, cav xi gsenif ov foggisipvmz epf tevotgoif xepvt epf inuvoupt.

O duamf hu up epf up, cav O'mm dav ov jisi.. juqigammz vjot ot atigam.

 

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