This has been a struggle of mine too.
It can help your business yes, but you have to sacrifice a lot also (time, energy, focus..)
It will definetely benefit your next businesses.
But the question is who will follow a beginning entrepreneur? There are thousands of wantrepreneurs trying to build a personal brand, they even commit more time at their personal brand instead of working on their businesses.
I do believe personal brands are a huge advantage for businesses. But I prefer to first build my business until it REALY is a business and than meditate further on the thought of starting a personal brand. And your personal following will grow a lot quicker when you're the real thing
That said, if I would be in a service or teaching business I might think different about this..
I'm not saying a business brand doesn't need personal faces, that's another story.
Please share your thoughts about this and maybe I'll change my opinion!
It can help your business yes, but you have to sacrifice a lot also (time, energy, focus..)
It will definetely benefit your next businesses.
But the question is who will follow a beginning entrepreneur? There are thousands of wantrepreneurs trying to build a personal brand, they even commit more time at their personal brand instead of working on their businesses.
I do believe personal brands are a huge advantage for businesses. But I prefer to first build my business until it REALY is a business and than meditate further on the thought of starting a personal brand. And your personal following will grow a lot quicker when you're the real thing
That said, if I would be in a service or teaching business I might think different about this..
I'm not saying a business brand doesn't need personal faces, that's another story.
Please share your thoughts about this and maybe I'll change my opinion!