Hello everybody! I am really excited to make my first thread on this forum!
Little about me - I am a 22 year old finishing my last year in university while having started a social media agency (Yes, I am one of those...)
Now, most people in my niche is shouting - build a personal brand! It is a must in 21st century! Start a youtube channel/blog etc.
It makes sense - if a lot of people know about you, it is going to be a lot easier to generate sales.
However, there are many big businesses out there, and no one knows who the founder is. Or even if some people know who the founder is, the majority of people know the company itself, not the founder (Starbucks, McDonalds etc.)
So what do you guys think - is personal brand really helpful? When should one consider starting it?
For me, I have no problem being in front of camera and talking, but I just feel like if you build most of your business based on your personal brand (e.g. Gary Vaynerchuk), it feels like you're more like a youtuber than entrepreneur (just my personal thoughts).
Hope to hear your opinions!
Thanks
Little about me - I am a 22 year old finishing my last year in university while having started a social media agency (Yes, I am one of those...)
Now, most people in my niche is shouting - build a personal brand! It is a must in 21st century! Start a youtube channel/blog etc.
It makes sense - if a lot of people know about you, it is going to be a lot easier to generate sales.
However, there are many big businesses out there, and no one knows who the founder is. Or even if some people know who the founder is, the majority of people know the company itself, not the founder (Starbucks, McDonalds etc.)
So what do you guys think - is personal brand really helpful? When should one consider starting it?
For me, I have no problem being in front of camera and talking, but I just feel like if you build most of your business based on your personal brand (e.g. Gary Vaynerchuk), it feels like you're more like a youtuber than entrepreneur (just my personal thoughts).
Hope to hear your opinions!
Thanks
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