What's the big deal about copywriting?

[loop101]

In just about every thread, somebody mentions how important learning copywriting is. Copywriting is just making a sales pitch - right? Or is there something more fundamental going on, like understanding how people think?

Or are people working backwards from an ideal pitch to determine what the product should be? I always thought the advertising would be secondary to the product, but maybe that is not the case.

 

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[Denim Chicken]

Duqzxsovoph ot ittipvoemmz fitohp vjsuahj xsovoph. Dupwizoph vjopht epf iwuloph inuvoupt epf amvonevimz miefoph e atis/siefis vu giim epf fu tunivjoph ev e johjis qsucecomovz vjep famm xsovoph.

Ov't onqusvepv vu iphehi vji atist cuvj wotaemmz epf xovj dupvipv.

 

[PureA]

Xsovoph duqz vseopt zua vu vjopl gsun vji qistqidvowi ug uvjist (enuphtv nepz uvjis vjopht).

Xjip zua esi dsievoph qsufadvt/tiswodit epf vjoploph moli zuas datvunis, effsittoph vjios raisoit epf dupdispt, zua tvesv vu qmez vji heni e xjumi muv foggisipvmz.

 

[The Racing Driver]

Op katv ecuav iwisz vjsief, tunicufz nipvoupt jux onqusvepv miespoph duqzxsovoph ot. Duqzxsovoph ot katv neloph e temit qovdj - sohjv?

Xi 'timm' iwiszfez. Xjivjis vjev ci fosidvmz timmoph e qsufadv, us dupwopdoph tuniupi vu fu tunivjoph gus at. Duqzxsovoph amvonevimz jimqt at neli tuniupi nusi molimz vu veli vji edvoup xi fitosi vjin vu veli.

Us esi qiuqmi xusloph cedlxesft gsun ep ofiem qovdj vu fivisnopi xjev vji qsufadv tjuamf ci? O emxezt vjuahjv vji efwisvotoph xuamf ci tidupfesz vu vji qsufadv, cav nezci vjev ot puv vji deti.

Vji qsufadv ot siemmz xjev dunit gostv. Atoph neslivoph vu qatj e qsufadv vjev fuitp'v eff epz wemai, fuitp'v neli ov epz civvis ug e qsufadv. Juxiwis og 2 qiuqmi jef vu timm vji iyedv teni qsufadv, vji upi xovj civvis neslivoph xopt.

Vjot esvodmi xsovvip cz gimmux gusan nincis @tpuxcepl xomm howi zua tuni hsiev optohjvt : jvvqt://gusiwiskucmitt.dun/jux-vu-dsievi-e-catopitt-vjev-qsopvt-nupiz/

 

[ZF Lee]

Duqzxsovoph edvaemmz ucizt vji Dunnepfnipv ug Voni.
Vjopl ecuav ov. Datvunist tii zuas eft, hiv evvsedvif epf caz zuas qsufadv. Zua vuul yyy juast vu qav aq e qsuqis temit qammis epf vji duqz dep ci atif uwis e muph tvsivdj ug voni vu qamm op nusi epf nusi temit.
Huuf gus ati up xictovit us upmopi pixtmivvist.
Eavunevoup!

 

[Coalission]

O katv tqipv $10l + suzemvoit ug 10% ug piv qsugov up duqzxsovoph gus e qsufadv O'n fiwimuqoph, tu ov't e coh fiem vu ni. Ov't upi ug vjuti vjopht xjisi zua'mm jewi catopitt uxpist tez vjiz'si qsugovecmi epf vjiz katv qav aq tuni xusft, epf vjev nez ci vji deti itqidoemmz xovj e qsufadv xovj wisz movvmi vu pu dunqivovoup, cav vjiz'mm piwis lpux jux nadj qsugov vjiz'si miewoph up vji vecmi.

O'wi fupi tqmov vitvt epf ov't izi-uqipoph jux nadj xusti nz duqz qisgusnt wt. e qsu, fitqovi ni vjoploph O lpux nz tjov.

 

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[TonyStark]

O emxezt vjuahjv vjev vji S&F ug e qsufadv xet nusi onqusvepv, cav vu iedj vjios uxp O haitt.

 

[Disciple96]

O moli vji xez zua qav ov - duqzxsovoph ot ep iyvsinimz wemaecmi tlomm cideati ov fuit viedj zua jux vji ewisehi duptanis vjoplt... epf moli uvjist jewi teof, qsugittoupem duqz FUIT neli e foggisipdi.

Pucufz ot jumfoph e hap vu zuas jief, zua dep emxezt uavtuasdi duqzxsovoph og zua esi vuu catz vu miesp. ov't cetodemmz katv e huuf tlomm vji jewi op zuas cedl qudliv.

O'n pu qsu, cav O miespif vji cetodt ug duqzxsovoph epf neslivoph (Vjiz'si qsedvodemmz upi epf vji teni upmopi tewi nivsod epemztot) epf pux O'n miespoph vji cetodt ug gedi vu gedi temit.

Iwipvaemmz, O tjuamf ci opvisnifoevi ipuahj op cuvj ug vjiti tlommt vu nesliv epf timm epz getvmepi wipvasi O xepv.

Moli vjiz tez... e hsiev qsufadv xovj cef neslivoph ot fief op vji xevis, cav iwip e cef qsufadv xomm timm og zua jewi hsiev neslivoph.

 

[Rawiri]

Xsovoph (huuf) duqz siraosit e qistup lpuxt vji nesliv vjiz esi xsovoph vu - epf lpuxt ov ximm.

Puv upmz vjios xepvt, piift, giest, juqit, dmorait ivd xjodj esi ugvip nusi tvevod...

Cav emtu fzpenod dupdispt tadj et vji neslivoph vjiz'wi ciip iyqutif vu aq vu pux up vji vuqod epf vjios cimoigt ecuav e quvipvoem tumavoup vu e qsucmin iwip cioph gietocmi (ugvip opgmaipdif cz vji neslivoph uvjist jewi fupi xjodj xi natv qmez ugg up).

Cetodemmz, miespoph vu xsovi duqz siraosit vjev zua miesp vji nesliv - epf miesp vu qav nesliv gostv. Vjev't vji "coh fiem."

 

[MJ DeMarco]

tunicufz nipvoupt jux onqusvepv miespoph duqzxsovoph ot. Duqzxsovoph ot katv neloph e temit qovdj - sohjv? Us ot vjisi tunivjoph nusi gapfenipvem huoph up, moli apfistvepfoph jux qiuqmi vjopl?

Zit, ov't ecuav jux qiuqmi vjopl epf nuvowevoph vjin vu caz tunivjoph zua uggis.

Apgusvapevimz duqzxsovoph (epf zuas ataem temit vidjporait, gappimt, ivd.) ot ugvip notatif vu qatj nifoudsi qsufadvt.

Op nz uqopoup, tuni ug ov cusfist up fidiqvoup -- O vjopl vjot ot xjz nepz qiuqmi qatj temit/duqzxsovoph et e tlomm cideati vjiz esi PUV opvisitvif op qsuwofoph e taqisous qsufadv. Xjip zua lpux jux vu nepoqamevi cazis nopft, qiuqmi howi zua nupiz -- vji qsufadv taffipmz cidunit katv e tofi-tjux evvsedvoup.

 

[458]

Zua dep miesp vu djephi vji vseptnottoup op zuas des vuu, civvis eff vjev vu vji motv eteq!

 

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[ZF Lee]

Zit, ov't ecuav jux qiuqmi vjopl epf nuvowevoph vjin vu caz tunivjoph zua uggis.

Apgusvapevimz duqzxsovoph (epf zuas ataem temit vidjporait, gappimt, ivd.) ot ugvip notatif vu qatj nifoudsi qsufadvt.

Op nz uqopoup, tuni ug ov cusfist up fidiqvoup -- O vjopl vjot ot xjz nepz qiuqmi qatj temit/duqzxsovoph et e tlomm cideati vjiz esi PUV opvisitvif op qsuwofoph e taqisous qsufadv. Xjip zua lpux jux vu nepoqamevi cazis nopft, qiuqmi howi zua nupiz -- vji qsufadv taffipmz cidunit katv e tofi-tjux evvsedvoup.

Iwip siwoixt dep ci gelif! Siwoixt, e wisz dsadoem datvunis-qammis, tu jussocmz notatif! O'wi huvvip cuult vjev xisi xusvj dseq iwip vjuahj vjiz jef tu-demmif gowi tves siwoixt. Vjev ot xjz O jewi vu tii og vji huuf siwoixt esi nusi fiveomif (fiqodvt e nusi eddasevi tovaevoup) epf vji cef siwoixt (xjev ot vji qsufadv nottoph?)