A good salesperson in a market like the U.S. will run you $100k a year with bonuses. Calculate 255 business days, so $392 for a day's work.
Is it reasonable that a salesperson will close one person per day? No? What about one per week?
One per week seems more reasonable, so $392 * 5 = $1,960 seems like the right amount of money for an "efficient/skilled" salesperson. That's quick math on the market rate.
Now you're trying to adjust it to be commission only, so expect that number to be higher. You're having the salesperson take on all the risk in exchange for a payout.
Assuming that the market pay rate is lower (let's say $50k a year), then divide the numbers in half.
Now personally, the approach I'd take is automating as much of the pipeline as possible - list building, warming up the leads, etc. If you can warm them up, then you can get the most money's worth out of a salesperson worth anything. Their job won't be low value (list building), but high value (closing).
Considering that you're a "B2B Digital Marketing Agency" you should have the processes in place to generate leads cheap. If you don't, that means your service is worthless and you should find a different line of work.
Is it reasonable that a salesperson will close one person per day? No? What about one per week?
One per week seems more reasonable, so $392 * 5 = $1,960 seems like the right amount of money for an "efficient/skilled" salesperson. That's quick math on the market rate.
Now you're trying to adjust it to be commission only, so expect that number to be higher. You're having the salesperson take on all the risk in exchange for a payout.
Assuming that the market pay rate is lower (let's say $50k a year), then divide the numbers in half.
Now personally, the approach I'd take is automating as much of the pipeline as possible - list building, warming up the leads, etc. If you can warm them up, then you can get the most money's worth out of a salesperson worth anything. Their job won't be low value (list building), but high value (closing).
Considering that you're a "B2B Digital Marketing Agency" you should have the processes in place to generate leads cheap. If you don't, that means your service is worthless and you should find a different line of work.