What makes it so expensive?

[Kak]

Well he got a million dollars in funding recently. I just heard. Lets hope he is an entrepreneur and it is not just an ego thing.

I get the idea that he thinks its all downhill from here. Hard part is over. Its not. My opinion he would make a better return if he would just lean the crap out of it.

 

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[wade1mil]

Always ask for more than you need.

That depends. If you mean asking for 200k for 10% vs 100k for 10%, then yes. But if you need 100k and the deal is for 10%, it's not a good idea to get 200k for 20% (same valuation). That extra 100k you get now because you asked for more would cost you 900k in equity if your business was valued at 10m down the road.