Product background: If you aren't aware, there are many dogs out there with IBS or inflammatory bowel disease, just like people. Sometimes it's so severe that they become totally emaciated, stop eating, stop drinking, and eventually die. Years back, my very ill IBD dog had one foot in the grave and I was frantically trying everything to keep her alive. I paid the vet $20k and all they can do is prescribe anti-inflammatory drugs and prescription dog food. There's no real comprehensive way to treat it, unfortunately.
To make a very long story short, I used a combination of roughly 30 exotic ingredients to create a food product that essentially cured my dog (yes you are right to be skeptical, but no BS I have before/afters and many testimonials). Via word of mouth, other similarly sick dogs keep finding their way to me. Dozens of them over the past few years and the vast majority get better immediately. Even though I often give them the recipe for free, I still have desperate people calling/texting literally every day, asking to buy it. One woman even found my house and knocked on my door after her initial supply ran out, in tears.
IF I start selling this, I need to make it in a USDA permitted facility and to invest $$$ in equipment. It is a frozen food product that weighs a ton, so not ideal for e-commerce. My raw material cost is also enormous (meat and seafood prices omg, even raw lamb stomachs are $5/lb), so pricing is a real issue and likely the reason this product doesn't already exist in the market. Retail price will need to be $10-$15/lb, at least.
Options I'm thinking about:
1. Sell locally on my own, direct to customers through word of mouth only. Simple made to order model.
2. Try to partner with local vet offices, get referrals through them. They see IBS/IBD dogs every day. How much would I have to kick back?
3. E-commerce. Largest market, but shipping would be $$$$$. Are people even going to believe that my product even works?
4. Sell just the recipe online for a nominal fee
To make a very long story short, I used a combination of roughly 30 exotic ingredients to create a food product that essentially cured my dog (yes you are right to be skeptical, but no BS I have before/afters and many testimonials). Via word of mouth, other similarly sick dogs keep finding their way to me. Dozens of them over the past few years and the vast majority get better immediately. Even though I often give them the recipe for free, I still have desperate people calling/texting literally every day, asking to buy it. One woman even found my house and knocked on my door after her initial supply ran out, in tears.
IF I start selling this, I need to make it in a USDA permitted facility and to invest $$$ in equipment. It is a frozen food product that weighs a ton, so not ideal for e-commerce. My raw material cost is also enormous (meat and seafood prices omg, even raw lamb stomachs are $5/lb), so pricing is a real issue and likely the reason this product doesn't already exist in the market. Retail price will need to be $10-$15/lb, at least.
Options I'm thinking about:
1. Sell locally on my own, direct to customers through word of mouth only. Simple made to order model.
2. Try to partner with local vet offices, get referrals through them. They see IBS/IBD dogs every day. How much would I have to kick back?
3. E-commerce. Largest market, but shipping would be $$$$$. Are people even going to believe that my product even works?
4. Sell just the recipe online for a nominal fee
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