<div class="bbWrapper">"Send me your price list"<br />
"You got it. The price would be for a single website I presume. Is this for your business?"<br />
"Yes"<br />
"Great, what kind of business do you have?"<br />
"Listen buddy, just send me your price list"<br />
"Okay...well...we've built sites for $300 and we've built sites for $7,000. We've done larger projects for much more than that. I don't think price is going to be a problem. It's sort of like buying a car. You can buy a car for $500 and you can buy a car for $100,000. Web design projects are just like that. You want me to give you an accurate price right?"<br />
"Yeah. I want an accurate price that's why I'm asking for a price list". <br />
"I gotcha. You want to compare quotes so you know which firm to do business with. Absolutely. We handle that all the time. I don't want to waste your time whatsoever. <br />
"Okay send it over"<br />
"I can get you an exact quote. You need one website, for your single business, built a certain way, with specifications and built to accomplish specific goals. I'd love to just ask a few questions and narrow down exactly what your needs are so we can give you an exact quote that you can take and compare with other quotes before making a decision. I'll be honest with you, a lot of companies will send a price sheet and it will say things like "for one single page we charge $100, for two pages we charge $180, each additional page is $50" and so on. Here's a little secret, a new page for your website actually only takes a couple minutes to add. It's really the quality of those pages that makes all the difference. I mean..you've been on websites that just absolutely sucked before right?"<br />
"yeah"<br />
"Well then you know first hand! Those websites were built by companies who sent out 'price sheets' and the owner chose to hire the lowest quote. I don't want that to happen to you". <br />
"Okay"<br />
"You don't want <i>'a website</i>'. Otherwise you'd go to godaddy and build a website for $30. You are looking for business results. And that's exactly what we do best. You need something that's going to accomplish specific goals for you".<br />
"Right"<br />
"Well let's get you a quote then"<br />
...<br />
<br />
<br />
I have never sold a website for more than $7,000 or anything like that. But I can tell you that this is what I would pull out of my a$$ if I ever heard a request for a price sheet. <br />
<br />
It's about <b>frame. </b>The frame you should have is that of the large conversation above. Price sheets are bad for the customer. When you give the customer an 'insight' into the industry and how to avoid getting a bad deal, they will trust you. When you frame 'price sheets' as just silly hogwash that web design companies use to fool unsophisticated business owners, they'll listen to whatever you say next. Because the truth is that price sheets are sort of stupid. I can make you a website with 5000 words a page and 50 pages in a couple hours. It's going to look like shit and be full of lorem ipsum, but I could do it for $500.</div>
