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Hello Fastlaners!,
I am working on my Extended Reality (VR/AR startup), and after several months of Research and Development, I've decided that instead of focusing in the Entertainment industry, I want to place focus on the Enterprise Industry. It is expensive to work on games that do not guarantee success, and they often require to wear many hats or hire people to put something cohesive and well-done. With Enterprise, all I have to focus on is on solutions to problems, to improve workplace workflow, and to bring innovation to existing work environments.
The big issue is, I have only worked computer-related jobs during my entire life. So I need to be efficient with reaching out to the right people because I do not know how to do so.
One example is, I know I can create a Workplace Hazard and Safety simulation for a specific industry (mining, agriculture, electrical, chemical, etc)... but due to previous experience at another startup, most prospective clients require to see a working demo or finished product of a similar application before moving forward with establishing a relationship. And short demos rarely work, it is better to be able to showcase a complete product that encompasses all of the features and tools that can be used to create a good training/simulation work ecosystem. Unfortunately, back then (about 3 years ago) prior prospective clients looked at the service as a niche service and did not completely grasp the benefits of Virtual Reality and Augmented Reality until much later.
Below is my Pitch:
My father was the captain of pilots of a big Mexican Airline, he has been a pilot for 40 years until his retirement, and sometimes -- before takeoff -- he would let me in the cockpit to say hello to copilots and just look around. And here's what I observed:
After settling in and catching up with staff, he'd get the copilots' attention to go through the pre-flight preparatives, make sure that everything is in working order, establish communication with control tower, review destination, weather, etc...
And after going through all of it once, he'd repeat the same process again. Why? because he had to focus on three important points:
-He knew that had his passengers' lives on his hands, there cannot be a single mistake.
-He had integrity and professionalism, they respected him for taking his job seriously and wanted to be known for it.
-Aside from his own integrity, he had to protect the airline's integrity, too. At that time, they were big on luxury, service, and quality. Now, not so much.
In his 40 years of flying, he has never had a single complaint, and that is part of why he ascended to a high position when he retired. His working attitude has inspired me to always work my best and be committed to being satisfied with the work I do.
So, what does all of this have to do with Virtual Reality for Enterprise? Well, I believe that every business owner knows that a good reputation equals to good business and relationships with your clients. And having strict rituals to do a good job requires discipline and routine. And because of this, I believe that Virtual Reality can help businesses with training their workers with a routine to avoid unnecessary human errors and promote worker safety in high-risk jobs.
I truly believe that a service that can provide businesses with comfort knowing that the technology can save time, money, and lives, that they will want to invest in it.
I just have no idea how to approach these industries as I am fairly new to the entrepreneurship life, and also fairly new to social and selling skills (some of you might have read my introductory thread where it mentions that I was born deaf and took me a while to adapt to the hearing world).
I am currently learning and reading books on selling and pitching, the only thing that is missing is reaching out to the right people and not knowing what tools or techniques can help me get some prospective clients during this C0VlD-19 time. Any tips or ideas will be greatly appreciated.
I am working on my Extended Reality (VR/AR startup), and after several months of Research and Development, I've decided that instead of focusing in the Entertainment industry, I want to place focus on the Enterprise Industry. It is expensive to work on games that do not guarantee success, and they often require to wear many hats or hire people to put something cohesive and well-done. With Enterprise, all I have to focus on is on solutions to problems, to improve workplace workflow, and to bring innovation to existing work environments.
The big issue is, I have only worked computer-related jobs during my entire life. So I need to be efficient with reaching out to the right people because I do not know how to do so.
One example is, I know I can create a Workplace Hazard and Safety simulation for a specific industry (mining, agriculture, electrical, chemical, etc)... but due to previous experience at another startup, most prospective clients require to see a working demo or finished product of a similar application before moving forward with establishing a relationship. And short demos rarely work, it is better to be able to showcase a complete product that encompasses all of the features and tools that can be used to create a good training/simulation work ecosystem. Unfortunately, back then (about 3 years ago) prior prospective clients looked at the service as a niche service and did not completely grasp the benefits of Virtual Reality and Augmented Reality until much later.
Below is my Pitch:
My father was the captain of pilots of a big Mexican Airline, he has been a pilot for 40 years until his retirement, and sometimes -- before takeoff -- he would let me in the cockpit to say hello to copilots and just look around. And here's what I observed:
After settling in and catching up with staff, he'd get the copilots' attention to go through the pre-flight preparatives, make sure that everything is in working order, establish communication with control tower, review destination, weather, etc...
And after going through all of it once, he'd repeat the same process again. Why? because he had to focus on three important points:
-He knew that had his passengers' lives on his hands, there cannot be a single mistake.
-He had integrity and professionalism, they respected him for taking his job seriously and wanted to be known for it.
-Aside from his own integrity, he had to protect the airline's integrity, too. At that time, they were big on luxury, service, and quality. Now, not so much.
In his 40 years of flying, he has never had a single complaint, and that is part of why he ascended to a high position when he retired. His working attitude has inspired me to always work my best and be committed to being satisfied with the work I do.
So, what does all of this have to do with Virtual Reality for Enterprise? Well, I believe that every business owner knows that a good reputation equals to good business and relationships with your clients. And having strict rituals to do a good job requires discipline and routine. And because of this, I believe that Virtual Reality can help businesses with training their workers with a routine to avoid unnecessary human errors and promote worker safety in high-risk jobs.
I truly believe that a service that can provide businesses with comfort knowing that the technology can save time, money, and lives, that they will want to invest in it.
I just have no idea how to approach these industries as I am fairly new to the entrepreneurship life, and also fairly new to social and selling skills (some of you might have read my introductory thread where it mentions that I was born deaf and took me a while to adapt to the hearing world).
I am currently learning and reading books on selling and pitching, the only thing that is missing is reaching out to the right people and not knowing what tools or techniques can help me get some prospective clients during this C0VlD-19 time. Any tips or ideas will be greatly appreciated.
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