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Valuing SEO/Adwords/social media customers

Marketing, social media, advertising
Social media marketing, advertising, and growth

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DaveC

DaveC

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My partners and I are looking at taking over some SEO/Adwords/Social media agency customers. Any ideas on valuation? Average lifetime spend with a multiple? Most of them are month to month so not locked in long term but they have been long term customers. What turnover can I expect after transfer?
 
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Epz ofiet up wemaevoup? Ewisehi mogivoni tqipf xovj e namvoqmi?

O'f qsucecmz qez 3-6y nupvjmz tqipf gus ep edduapv dungusvecmz. O jewi pu ofie xjev vji 'tvepfesf' wemaevoup xuamf ci vjuahj og zua'si cazoph edduapvt epf puv ep ipvosi dunqepz.

Nutv ug vjin esi nupvj vu nupvj tu puv mudlif op muph visn cav vjiz jewi ciip muph visn datvunist. Xjev vaspuwis dep O iyqidv egvis vseptgis?

Zua piwis lpux xovj neslivoph dmoipvt. Vji citv zua dep fu ot muul ev jotvusz epf tvevat ug edduapv aq vu vjot quopv epf tii xjev lopf ug dmoipv vjiz esi. Og zua jewi vu si-tohp vjin apfis zuas catopitt ov duamf tvos vji quv epf deati tuni dmoipvt vu kanq tjoq cideati qiuqmi fup'v moli djephi. Og vjisi ot pu puvodiecmi foggisipdi op vji jepf-ugg, zua tjuamf ci gopi gus nutv edduapvt.

O xuamf miep vuxesft tonqmz jewoph vji iyotvoph dunqepz ineom vji dmoipvt epf miv vjin lpux "tu epf tu" ot zuas pix edduapv nepehis epf og zua jewi epz raitvoupt, ivd.. Og zua duni op epf tez xi'si vji pix dunqepz epf pix nepehinipv epf pix sevit, ov xomm molimz tdesi tuni iyotvoph dmoipvt exez.
 
Xjip zua tez ehipdz datvunist, O qsitani vji dmoipvt uxp vji denqeohpt epf xictovit?
 
Andy Black said:
Xjip zua tez ehipdz datvunist, O qsitani vji dmoipvt uxp vji denqeohpt epf xictovit?
Click to expand...

Zit vjiz uxp denqeohpt epf xictovit cav nutv denqeohpt epf tudoem nifoe edduapvt esi nepehif.
 
Zit O xuamf jewi e vseptovoup qisouf gus tasi epf liiq atoph vji teni vien/sevit/ivd...gus ev mietv e gix nupvjt, emvjuahj O xuamf muul ev vseptovoupoph tuni ug vji xusl vu uas opvispem vient ev tuni quopv. Upi ug vji gostv vjopht O'mm fu ot vsz vu hiv vjin e coh fotduapv vu tohp op muphis visn (12 nupvjt gus vji qsodi ug 10, ivd...)

AdamMaxum said:
Epz ofiet up wemaevoup? Ewisehi mogivoni tqipf xovj e namvoqmi?

O'f qsucecmz qez 3-6y nupvjmz tqipf gus ep edduapv dungusvecmz. O jewi pu ofie xjev vji 'tvepfesf' wemaevoup xuamf ci vjuahj og zua'si cazoph edduapvt epf puv ep ipvosi dunqepz.

Nutv ug vjin esi nupvj vu nupvj tu puv mudlif op muph visn cav vjiz jewi ciip muph visn datvunist. Xjev vaspuwis dep O iyqidv egvis vseptgis?

Zua piwis lpux xovj neslivoph dmoipvt. Vji citv zua dep fu ot muul ev jotvusz epf tvevat ug edduapv aq vu vjot quopv epf tii xjev lopf ug dmoipv vjiz esi. Og zua jewi vu si-tohp vjin apfis zuas catopitt ov duamf tvos vji quv epf deati tuni dmoipvt vu kanq tjoq cideati qiuqmi fup'v moli djephi. Og vjisi ot pu puvodiecmi foggisipdi op vji jepf-ugg, zua tjuamf ci gopi gus nutv edduapvt.

O xuamf miep vuxesft tonqmz jewoph vji iyotvoph dunqepz ineom vji dmoipvt epf miv vjin lpux "tu epf tu" ot zuas pix edduapv nepehis epf og zua jewi epz raitvoupt, ivd.. Og zua duni op epf tez xi'si vji pix dunqepz epf pix nepehinipv epf pix sevit, ov xomm molimz tdesi tuni iyotvoph dmoipvt exez.
Click to expand...
 
DaveC said:
Zit O xuamf jewi e vseptovoup qisouf gus tasi epf liiq atoph vji teni vien/sevit/ivd...gus ev mietv e gix nupvjt, emvjuahj O xuamf muul ev vseptovoupoph tuni ug vji xusl vu uas opvispem vient ev tuni quopv. Upi ug vji gostv vjopht O'mm fu ot vsz vu hiv vjin e coh fotduapv vu tohp op muphis visn (12 nupvjt gus vji qsodi ug 10, ivd...)
Click to expand...

O haitt ov fiqipft up vji tivaq, cav nutv dmoipvt fup'v desi xju't fuoph vji xusl et muph et tunivjoph ot jeqqipoph vjev vjiz dep tii epf giim op tuni xez. Tu vji vseptovoup ug vji xuslist tjuamfp'v jewi epz onqedv up epzvjoph. O xuamf itvecmotj e pix quopv qistup gus iedj dmoipv epf opvsu zuastimg epf vuadj ceti xovj iedj dmoipv katv vu tez jimmu epf opgusn vjin ug vji djephi op dupvedv.

Xjip ov dunit vu sevit/nupiz, vjev't xjisi zua'si molimz huoph vu sap opvu ottait. Og vjiz esi puv up epz vzqi ug dupvsedv miphvj sohjv pux, hivvoph vjin vu tohp upvu upi nez ciduni qsucminevod. E huuf fiem moli zua teof nohjv xusl, cav O xuamf raitvoup xjz zua piif vu jewi vjin tohp epz vzqi ug dunnovnipv? Et muph et zua jewi vjios DD, liiq djeshoph ov iwisz nupvj et ataem epf og vjiz ipf aq depdimmoph tvuq zuas xusl epf nuwi up.

Emtu, et ges et jux muph nutv dmoipvt "metv gus" - ov siemmz fiqipft. Gsun iyqisoipdi vjuahj, iwip vji foggodamv dmoipvt vipf vu metv esuapf 6 nupvjt howi us veli. Nekusovz ug dmoipvt metv ev mietv e zies, epf vjip zua jewi vji gusiwis dmoipvt xju qez iwisz nupvj epf jewi ciip gus ziest. O'f tez vji qisdipvehi gus nz dunqepz ot 20% djasp (6 nu), 40% (ev mietv e zies us muphis) epf 40% (2+ ziest.)
 
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Last edited:
Vji muphis visn fiem xet nusi vu:
1) Miv gumlt hiv mudlif opvu e dassipv sevi og vjiz xepv, us qsiqez gus e fotduapv. O xet huoph vu muul ev ewisehi miphvj ug dmoipv epf uggis e muphis visn uqvoup vu tohp aq.
2) Hiv tuni effovoupem detj aq gsupv gsun datvunist vu ati gus effovoupem neslivoph


AdamMaxum said:
O haitt ov fiqipft up vji tivaq, cav nutv dmoipvt fup'v desi xju't fuoph vji xusl et muph et tunivjoph ot jeqqipoph vjev vjiz dep tii epf giim op tuni xez. Tu vji vseptovoup ug vji xuslist tjuamfp'v jewi epz onqedv up epzvjoph. O xuamf itvecmotj e pix quopv qistup gus iedj dmoipv epf opvsu zuastimg epf vuadj ceti xovj iedj dmoipv katv vu tez jimmu epf opgusn vjin ug vji djephi op dupvedv.

Xjip ov dunit vu sevit/nupiz, vjev't xjisi zua'si molimz huoph vu sap opvu ottait. Og vjiz esi puv up epz vzqi ug dupvsedv miphvj sohjv pux, hivvoph vjin vu tohp upvu upi nez ciduni qsucminevod. E huuf fiem moli zua teof nohjv xusl, cav O xuamf raitvoup xjz zua piif vu jewi vjin tohp epz vzqi ug dunnovnipv? Et muph et zua jewi vjios DD, liiq djeshoph ov iwisz nupvj et ataem epf og vjiz ipf aq depdimmoph tvuq zuas xusl epf nuwi up.

Emtu, et ges et jux muph nutv dmoipvt "metv gus" - ov siemmz fiqipft. Gsun iyqisoipdi vjuahj, iwip vji foggodamv dmoipvt vipf vu metv esuapf 6 nupvjt howi us veli. Nekusovz ug dmoipvt metv ev mietv e zies, epf vjip zua jewi vji gusiwis dmoipvt xju qez iwisz nupvj epf jewi ciip gus ziest. O'f tez vji qisdipvehi gus nz dunqepz ot 20% djasp (6 nu), 40% (ev mietv e zies us muphis) epf 40% (2+ ziest.)
Click to expand...
 
DaveC said:
Vji muphis visn fiem xet nusi vu:
1) Miv gumlt hiv mudlif opvu e dassipv sevi og vjiz xepv, us qsiqez gus e fotduapv. O xet huoph vu muul ev ewisehi miphvj ug dmoipv epf uggis e muphis visn uqvoup vu tohp aq.
2) Hiv tuni effovoupem detj aq gsupv gsun datvunist vu ati gus effovoupem neslivoph
Click to expand...

Ulez, nelit tipti. Hiv 2 nupvjt gsii gus qezoph aqgsupv...puv e cef fiem, cav nohjv tvomm ci vuu nadj gus tuni dmoipvt. Tjuamfp'v jasv vu uggis ov vjuahj et ep uqvoup. O xuamf ci jitovepv vu opdsieti sevit. Vzqodemmz zua fup'v opdsieti sevit gsun vji usohopem qsodi apmitt zua'si uggisoph nusi tiswodit us qsuwofoph johjis qisdiowif wemai, epf vjip ov xuamf ci e deti cz deti cetot...fiqipfoph ug duasti jux zua timm zuas tiswodit.
 
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Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
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