Value Skews – How many are enough?

[Taktik]

Hello,


I am thinking of selling a product in an existing market with some value skews. The question is, how many value skews are enough?


Let's say, that I am going to sell something, that another company is successfully selling. The only difference would be, that my company would have a much better story and branding. Would that already be enough (when all other factors like price, quality ... are the same)? Or should there be more skews to differentiate my company further?

I know, that there is no one right answer for that question, but maybe you could give me your persepctive on that topic.

Thanks a lot.

 

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[Pantheon Brian]

Hello,


I am thinking of selling a product in an existing market with some value skews. The question is, how many value skews are enough?


Let's say, that I am going to sell something, that another company is successfully selling. The only difference would be, that my company would have a much better story and branding. Would that already be enough (when all other factors like price, quality ... are the same)? Or should there be more skews to differentiate my company further?

I know, that there is no one right answer for that question, but maybe you could give me your persepctive on that topic.

Thanks a lot.

Three skews.

No, seriously though, the more value skews you can give your customers, the more likely you'll be successful. I'm certain if you really research and think about it, you can come up with some other things you can do better than your competitors.

I do question whether having a better story and better branding is really skewing value. What value would your customers receive from you that they don't receive from the current players in the market if those are the only things that differentiate your product/service?

Of course, it's important to have a good story and branding, as it gives the impression to your customers that you're a more professional organization.

I guess I'm seeing a good story/branding as giving better perceived value, where other skews (better customer service, product features, quality, price) provide better actual value.

Good question. I'm interested in what others have to say.

 

[Kade]

View: https://www.youtube.com/watch?v=Hr_sj4Cq6GM

Similar thread (+PDF): What Does "Value Skew" Mean?

 

[MJ DeMarco]

One skew.

Your product could be exactly the same as everything else in the market... but you're just a better marketer.

Your marketing is the ONE skew.

Obviously, the more skew the better and MARKETING is a big skew, much like price.

 

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