<div class="bbWrapper"><blockquote data-attributes="member: 1" data-quote="MJ DeMarco" data-source="post: 1000899"
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I think it would be great to have a discussion on value skew as it works in the real world. Mainly, post your experience with a product or service <u>you recently bought</u>, and the <u>core buying reason</u> <b><u><span style="font-size: 22px">WHY</span></u></b> you bought it.<br />
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Or, post negative skew items, a core reason WHY you <b><u>STOPPED</u></b> buying from a particular company.<br />
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I'll copy an example of "negative skew" from <a href="https://www.thefastlaneforum.com/community/members/23/" class="username" data-xf-init="member-tooltip" data-user-id="23" data-username="@biophase">@biophase</a> who posted this recently in the Random Chat thread.<br />
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This will give us a great digest of value attributes that compel purchases in business, or compel x-buyers. The more discernible skew you present in your offer, the more sales you will attract. The less negative skew in your offer, the fewer buyers you will lose.<br />
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Simple examples of skew:<br />
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<li data-xf-list-type="ul">They answered my email in 1 hour!</li>
<li data-xf-list-type="ul">They had this great feature that no one else had!</li>
<li data-xf-list-type="ul">They were $12 cheaper per month</li>
<li data-xf-list-type="ul">They had an ingredient I was looking for</li>
<li data-xf-list-type="ul">Just liked the packaging</li>
<li data-xf-list-type="ul">They had a great cause that spoke to my identity</li>
</ul>Note: Your skew could also be an experience relating to customer loyalty: <i><b>Wow, Widget Company did X for me and that really makes me loyal to them!</b></i><br />
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Simple examples of negative skew:<br />
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<li data-xf-list-type="ul">Too many upsells in the cart process!</li>
<li data-xf-list-type="ul">Confusing checkout process</li>
<li data-xf-list-type="ul">Shipping prices were insane</li>
<li data-xf-list-type="ul">Contained an ingredient I don't want (Aspartame, Red-40)</li>
<li data-xf-list-type="ul">The company turned into a political activist or became "woke" or "anti-woke"</li>
<li data-xf-list-type="ul">Failed to answer my support question timely</li>
</ul>Ill start.<br />
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I recently joined a fitness program and after I subscribed, the company offered me a "free fitness accessory". Naturally, I expected the item to be FREE, but have a $12 shipping cost -- so it still was a profit center. To my surprise, the item WAS free, and so was shipping! This totally increased my loyalty to this company.
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</blockquote>They give what I want at the time.<br />
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It is largely binary (so long not too expensive). It either fulfills the need or not. <br />
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When I go cafe to have coffee, meal or do work I need plenty charging portals for my laptop. I don’t care if your food is horrible. Indeed the one I chose does have pretty bad food. <br />
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In term of retail shopping I need good advisory. I am rather disappointed in one the major electronic retail shop staffs’s inadequate expertise leading me to buy power banks that could not charge my laptop, even having me showing them the specs at back of the laptop.<br />
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I don’t really care if I pay 30 or 50 dollar more compared to buying online. I need assurance that the specification fits my device. I cannot afford to go to a war and having the rifle couldn’t load my rounds as they don’t fit.<br />
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So when I visit a retail mall I need advisory that could help me buy the right thing in a single trip. <br />
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Another rule is I hate trickery and playing mind games. Business that do that turn me off. I find that my grab taxi app (a uber variant) keep doing that to me, marking the fixed fare extremely high, at the same time delaying my time in getting a variable fare taxi service (count by meter), hoping that I am price insensitive and time sensitive. <br />
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The problem is when you feel that someone tries to rip you off your defence mechanism jumps right to the roof (at least for me). It triggers the fight instinct to just keep pressing call for variable fare taxi and wait (take out my laptop to do my stuff) or try to walk to the taxi stand. I feel that I am in a battle that I don’t want to lose. I rather donate 20 dollar to charity than to lose one dollar to a “scammer”.</div>
