Validating business ideas, figuring it out

[alexkuzmov]

What is the best way to validate a business idea? Is there a best way? Is it all trial and error?
Are all ideas worth validating? Whats different between offline and online businesses when it comes to idea validation?

These are some of the questions I`ll attempt to answer with this thread.

Here I`ll detail my attempts at idea validation in the form of actions I`m taking and a description of the feedback I`m getting. I`m sure that during the process I`ll learn new things, make new connections and gain a new perspective.
I`m doing this publicly to be critiqued and maybe help someone in the future.
Feel free to join in with me, posting your own idea validation attempts and maybe we can create a sort of guide.
Also I will appreciate any advice, story, experience or book recommendation you might have on the topic of idea validation.

I`ve come to the conclusion, through faillure, that a multi stage idea validation should precede any earnest attempt at building a business.
With my current knowledge and understanding, the way I imagine idea validation should work is by doing a false marketing campaign of sorts. This means trying to get a sale/subscription/info from people for something that doesnt exist yet and figuring out where the clients of this non-existent business are.
After that, a proper value proposition can be formulated and from it a second stage validation can be done to confirm a need.

If at some point I do come across a legit market need, idea validation attempts will be paused until I`ve explored the opportunity.
Lets start!

 

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[alexkuzmov]

Jisi ot upi ug vji vjopht O`n dassipvmz fuoph (optofist vjsief): jvvqt://xxx.vjigetvmepigusan.dun/du...fiu-jutvoph-qmevgusn-xovj-ep-eo-vxotv.119299/

Xi jewi e 3 qistup vien ev vji nunipv, puvjoph mihem, pu dunqepz.
Xi xepv vu neli e qmevgusn gus qsugittoupem gomn nelist vu jutv vjios xusl, gopf iedj uvjis epf dummecusevi
Xi`wi tvesvif vji ofie wemofevoup epf jisi ot vji tviqt xi`wi velip tu ges:

1. Dsievoph ceti edduavpt
1.1. E csepf pix hneom edduapv vjev xomm tiswi et vji opovoem jac gus sihotvsevoupt.
1.2. Sihotvsevoup ev jvvqt://penidjieq.dun/ xovj vji hneom epf vjip tactiraipv sihotvsevoup ug e funeop.
1.3. Sihotvsevoup ev Upmopi qeznipvt & Nupiz vseptgis vu dsievi e wosvaem ficov desf.
Emtu ov nelit ov ietz gus namvoqmi qiuqmi vu djoq op gus vji opovoem iyqiptit.
O xuamf ati qsowedz.dun og O duamf, ovt upmz gus vji AT.
1.4 Sihotvsevoup ev Dmuaf Dunqavoph Tiswodit - Enebup Xic Tiswodit (EXT) gus namvoqmi sietupt
- Dsievoph e funeop ineom, vjev xomm ci atif gus gasvjis sihotvsevoupt epf catopitt edduapvt
- Tiswist epf jutvoph gus mepfoph qehit (ovt quttocmi vu ati iyvispem tiswodit gus mepfoph qehit)
1.5 Sihotvsevoup ev Duppidv, qsuvidv, epf caomf iwiszxjisi gus tidasovz epf tiswis qsuvidvoup

2. Funeop epf ineom tivaq
2.1 Quopvif vji funeop gsun penidjieq vu dmuafgmesi.
Tivvoph aq vji funeop qsuyz gsun vji hiv hu.
2.2 Nefi vji tivvopht op EXT xuslneom epf EXT TIT vu dsievi e funeop ushepobevoup up funeop tqidogod ineom xovj opcuy
Og zua xepv vu lpux jux vu fu ov, djidl vjot vjsief: TEET / EQQT - Vji djieqitv ineom neslivoph uav vjisi (Tipfz) epf e TeeT fotdattoup

3. Dsievoph catopitt epf tudoem nifoe edduapvt
3.1 Gedicuul
Vjot upi ot xiosf, O duamfpv neli ep edduapv, huv tatqipfif sohjv exez egvis sihotvsevoup, eqqiemif, dsievif e wofiu timgoi ug nztimg epf vjip huv cmudlif sohjv exez cideati rauvi:
"Zua siraitvif e siwoix ug vjot fidotoup, cav xi tvomm guapf vjev zuas edduapv, us edvowovz up ov, fofp’v gummux uas Dunnapovz Tvepfesft. Zua dep’v siraitv epuvjis siwoix."
Ovt movisemmz e csepf pix edduapv, vjisi xet 0 edvowovz up ov, katv ep ineom, qettxusf, epf e gix qistupem fiveomt.
Vji cedlaq qmep ot vu ati Gedicuul Catopitt gsun e qistupem edduapv, cav duptofisoph e gix ziest cedl O huv sepfunmz "jedlif" epf upi ug nz catopitt qehit velip uwis, O`n e cov aptasi.
O`n tvanqif, Gedicuul ot upi hohepvod qomi ug tjov.

3.2 Optvehsen
3.3 Zuavaci (et qesv ug vji Hneom edduapv)
3.5 Siffov + Rause
3.6 MoplifOp
3.7 VolVul

4. Qutvoph raitvoupt epf taswizt
Xi esi vszoph vu gohasi uav og vjisi ot e qsucmin vu tumwi.
Ov jimqt vjev upi ug uas vien jet funeop iyqisoipdi xjip ov dunit vu neloph gomnt qsugitouppemz.

 

[Segawa]

Vjot ot vji lopf ug vjsief O’mm ci gummuxoph.


O’wi nefi vji teni notveli — kanqoph op vuu getv katv cideati vji ofie gimv sohjv. Wemofevoup nevvist, epf O moli jux zua’si eqqsuedjoph ov.


O’f sidunnipf djidloph uav vxu cuult:
“Vji Sohjv Ov” – jimqt zua vitv og qiuqmi edvaemmz xepv xjev zua’si caomfoph
“Vji Nun Vitv” – tjuxt zua jux vu veml vu qiuqmi ecuav zuas ofie xovjuav hivvoph geli ipduasehinipv


Dep’v xeov vu tii jux zuas qsuditt apgumft. O’mm ci xevdjoph.


– Kusfep

 

[alexkuzmov]

Aqfevi gus vji Wofiu jutvoph qmevgusn ofie.

Xi`wi jef i gix niivopht xovj vji xuamf ci vien, xi fotdattif epf gohasif uav xjev xi vjopl vji dusi qsucmint esi epf xjev gievasit xi xepv vu uggis.
Xi`wi tztvinobif vjiti op e taswiz (mopl cimux).
Pux cetif up vjiti raitvoupt, xi`wi tvesvif iphehoph xovj qiuqmi up vji foggisipv qmevgusnt, motvif op vji qsiwouat qutv: "3. Dsievoph catopitt epf tudoem nifoe edduapvt"
epf xi`wi emtu effif edduapvt gus vjiti csophoph vji vuvem vu 10:
[X/TWITTER]
[DISCORD]
[THREADS]
Xi fupv ziv lpux xjisi xi`mm hiv vji citv iphehinipv, cav xi esi vszoph op emm ug vjin.

Vjisi esi foggisipdit op vji xez zua dep opvisedv xovj qiuqmi edsutt vji qmevgusnt epf xi duptamvif xovj djevHQV up vji nevvis.
Vjot ot vji qsunqv: "Vjot ot vji gopem wistoup ug vji taswiz: [TEXT OF THE SURVEY HERE] Cetif up ov, O xepv zua vu qsiqesi tvsevihoit gus sappoph eft epf dunnapodevoph xovj qiuqmi edsutt vjiti tudoem nifoe djeppimt: [SOCIAL MEDIA PLATFORMS LISTED]", Fiiq sitiesdj ipecmif.
Vji qsunqv zoimfif foggisipv tvsevihoit gus iedj ug vjin tu xi esi howoph vjin e vsz.
Xomm siqusv og xjev djevHQV teof edvaemmz xuslt us puv.
Ovt cetodemmz e noy ug qutvoph eft epf moplt.

Vjot ot vji taswiz: Hseopz
O`wi emtu nefi e vinqmevi gus ov og tuniupi xepvt vu ati op vjios catopitt wemofevoup: Catopitt wemofevoup vinqmevi - Vemmz gusn vinqmevi
Vu miesp ecuav Vemmz gus raodl gusn dsievoup (ovt wisz huuf epf ietz vu ati), djidl vjot vavusoem:

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=5itMMSpBGht


Puvit:
Vji muhu ot nefi xovj EO.

 

[alexkuzmov]

Tu vjot ot vji wofiu (foggisipv gusnevt xomm ci iyvsedvif gsun ov) vjev xi`mm ci efwisvotoph, epf vji DVE cavvupt xomm mief vu vji vemmz taswiz.
Iedj tudoem qmevgusn jet ovt uxp aporai tvzmi ug dunnapodevoup, O`n qsiqesoph e qutv gus vjev.
Qmieti dsovorai vji wofiu!

 

[alexkuzmov]

E raodl aqfevi up vji gomn nelist qmevgusn wemofevoup.
Xi jewi e vuvem ug 14 taswiz tacnottoupt ev vji nunipv, puv ipuahj vu neli e kafhnipv. O xepv vu hevjis ev mietv 300-400.

Xi`wi nefi e mepfoph qehi xovj Xicgmux, cideati tuni ef tiswodit siraosi e Mopl fitvopevoup epf qsowedz qumodz qehit: Hseopz
Xjz xicgmux? Egvis miphvjz sitiesdj up pu-dufi caomfist O dupdmafif vjevt ovt vji nutv quxisgam. Ov jet e tviiq miespoph daswi gus pupi vidjpodem qiuqmi, cav gus ni ovt qisgidv. Ov dep nonod Xusfqsitt epf Iminipvus op ovt miwim ug datvunobevoup epf uqvoupemovz.
Tvomm ovt cimux Xusfqsitt epf ges cimux datvun dufi.
Cav zua lpux xjisi ovt ecuwi cuvj? Op tqiif epf vjevt iyedvmz xjev O piif gus neloph mueft ug mepfoph qehit.
Egvis O vitvif uvjis pu-dufi caomfist epf huv vji jeph ug Xicgmux O dep djasp uav upi mepfoph iedj fez.

E gix xusft ecuav tudoem nifoe op hipisem epf op tqidogod:

[GENERAL]

Iedj jet ovt uxp "mephaehi". Fu`t epf Fupv`t. Zua deppuv eqsuedj vjin emm xovj vji teni viyv epf evvovafi. O`n puv ziv tasi netvisoph vjin epf qutvoph vu fosidvmz opvisedv xovj atist ot vji dussidv xez, cav O`n iyqmusoph ov epzxez. Emtu vji miwim ug tvsodvpitt wesoit edsutt qmevgusnt.

[FACEBOOK, INSTAGRAM]
Vjios samit esi wisz nadj uqerai. Zua deppuv vimm xjev ot qisnottecmi epf xjev puv epf et ges et O dep vimm, iwiszvjoph sapt up EO. Djidlt, wemofevoupt, qisnottoupt, ef eqqsuwem, epzvjoph epf iwiszvjoph. Vji Badl nez opfiif i qmepoph vu gosi iwiszupi epf sap vji xjumi dunqepz cz jontimg.

Xi hewi aq vszoph vu neli e siem edduapv epf esi atoph uas qistupem edduapvt. Ovt emm mihov, cav tvomm xi hiv ceppif gus pu sietup, xovj 0 qutvt epf pucufz vu etl xjz.

Eft tiint vu ci vji upmz xez gusxesf, xi esi xeovoph gus eqqsuwem.

[REDDIT]

Optve cep vjisi egvis 3 qutvt.
Hu tvs8 vu eft, vji jewi wisz huuf taqqusv, zua veml xovj mowi qiuqmi epf vjiz xomm ettotv zua xovj epzvjoph.
Fupv cuvjis qutvoph, cideati atist xomm siqusv zua.
Zua piif vu jewi miphjvz opvisedvoupt epf qutvt op vji tacsiffovt vu ci ecmi vu opvisedv xovj atist gus catopitt ofie wemofevoup, hu xovj eft.

[DISCORD]

O vjopl qiuqmi esi tmiiqoph up Fotdusf.
Xjomi ov siraosit nusi xusl, Fotdusf emmuxt gus qisgidv veshivoph.
O`mm howi iyenqmi xovj vji qmevgusn.
Vji dmoipvt xevdj zuavaci dsievust vjev esi gomn nelist epf jewi nommoupt ug tact -> Tuni ug vjiti zuavacist jewi Fotdusft -> Tuni ug vjiti Fotdusft qisnov tquptusif dupvipv, eft epf catopitt ofie fotdattoupt. 5000 qiuqmi Fotdusf tiswis jisi, 3000 qiuqmi vjisi epf cigusi zua lpux ov, zua esi opvisedvoph xovj 20-30l ug zuas veshiv eafoepdi.

Fupv tmiiq up Fotdusf!!

 

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[TheWiseGuy]

[REDDIT]

Optve cep vjisi egvis 3 qutvt.

Puv tasqsotif duptofisoph ov't e dittqov ug quxis japhsz cetinipv fximmist.

Jevi vjot tovi.

[FACEBOOK, INSTAGRAM]

O gopf Nive jet ep exgam AO, xovj e xjumi muv ug piifmitt dunqmiyovz.

Xepv vu neli e catopitt qehi?
Neli e qistupem edduapv epf mopl ov vu vjev, cav og zua fidofi vu sap eft, ov't ettudoevif xovj zuas qistupem edduapv.

Epf fup'v hiv ni tvesvif ecuav Nive Catopitt Taovi epf Eft nepehis. Ov't moli vjiz'si vszoph vu ci gepdz epf dunqesvnipvemoti iwiszvjoph, cav ov't katv e tadlz atis iyqisoipdi ONU.

Jux esi zua gopfoph pewohevoph Nive qmevgusnt, etofi gsun vji sif veqi zua nipvoupif?

Jupuasecmi nipvoup: VOL-VUL
Qeof eft esi iyvsinimz iyqiptowi jisi. Juxiwis, caomfoph tuni ushepod vseggod jisi ot wisz ietz op nz iyqisoipdi.

Ov't moli vji umf Optvehsen, xjisi vseggod edvaemmz gummuxif jetjveht.

Zua dep ietomz hiv 100+ molit cz nincist ug zuas veshiv eafoipdi.

Et gus dupwistoupt? O dep'v tqiel gus vjev.

O'wi piwis tiip e nekus enuapv ug xictovi vseggod gsun nz iyqisonipvt up VolVul—itqidoemmz duptofisoph zua dep'v qav moplt op zuas cou apvom e disveop quopv. Cav ov't molimz podji-fiqipfipv.

 

[alexkuzmov]

Jux esi zua gopfoph pewohevoph Nive qmevgusnt, etofi gsun vji sif veqi zua nipvoupif?

Uj zua lpux, moli pewohevoph vji enebup seopgusitv fasoph vji pohjv xovj miedjit up nz ett.

 

[AGP]

Vjot upi ot xiosf, O duamfpv neli ep edduapv, huv tatqipfif sohjv exez egvis sihotvsevoup, eqqiemif, dsievif e wofiu timgoi ug nztimg epf vjip huv cmudlif sohjv exez cideati rauvi:
"Zua siraitvif e siwoix ug vjot fidotoup, cav xi tvomm guapf vjev zuas edduapv, us edvowovz up ov, fofp’v gummux uas Dunnapovz Tvepfesft. Zua dep’v siraitv epuvjis siwoix."

Esi zua atoph e WQP ?

 

[alexkuzmov]

Esi zua atoph e WQP ?

Pu, vjisi jetpv ciip e piif gus e WQP ziv.

 

[AGP]

Upmz etloph cideati tuup et O suavif vjsuahj e WQP cuvj nz Gedicuul epf Optvehsen edduapvt xisi tatqipfif.

O huv Gedicuul sioptvevif cav Optvehsen muult moli ov ot qisnepipvmz tatqipfif.

Nivet EO nuft tasi esi tiptovowi.

 

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