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After reading this post you might get something really useful to use to increase sales and customer trust..
You can use this strategy in your website.
I am selling a product in my website. In my website I included a "My Story" link in my main page page which is where I write about my past and how I invented the product. I wanted the customers to know that I am an actual person, to give the product a backstory, and give the customer the feeling that I were where they are today. The backstory involves failure, pain, "should I continue moments", and etc.
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Here is a problem though.. It is really personal.
I am making a product related to appearence, and in "My Story" page I give alot of personal details. Such as pictures of my body (when I was fat), woods (that might be geolocated), and personal insecurities. I am afraid that somebody might come to my house. Yes, it can be that serious. The customers I am dealing with are abit different that usual people.
I considered to just remove the "My Story" overall to avoid those likely problems but at the same time I heard this is a really effective strat to use for online sales.
What could I do folks? I really need some advice from more educated and smarter people here. Help!
Thank you for reading.
You can use this strategy in your website.
I am selling a product in my website. In my website I included a "My Story" link in my main page page which is where I write about my past and how I invented the product. I wanted the customers to know that I am an actual person, to give the product a backstory, and give the customer the feeling that I were where they are today. The backstory involves failure, pain, "should I continue moments", and etc.
-
Here is a problem though.. It is really personal.
I am making a product related to appearence, and in "My Story" page I give alot of personal details. Such as pictures of my body (when I was fat), woods (that might be geolocated), and personal insecurities. I am afraid that somebody might come to my house. Yes, it can be that serious. The customers I am dealing with are abit different that usual people.
I considered to just remove the "My Story" overall to avoid those likely problems but at the same time I heard this is a really effective strat to use for online sales.
What could I do folks? I really need some advice from more educated and smarter people here. Help!
Thank you for reading.
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