Has anyone else started, or finished, reading The Perennial Seller by Ryan Holiday?
It's flippin' brilliant, and it's restructuring my mindset of how I approach my projects.
The premise of the book is to not just create good work, but to create "classics".
Touching on timeless stories, or aspects of life, that don't change over time.
By integrating those elements to your project - whatever it is - you'll be going for work that is referenced 10, 20, 30+ years from now, than work that is a flash in the pan.
A modern-day example that comes to mind is Lilly Singh aka Superwoman, from YouTube.
Her content is GOLD.
12M subscribers. A Book Deal with a World Tour. Brand Deals. Major collaborations. And was YouTube's top earner in 2016.
She talks about the same, every day annoyances and realities we ALL go through - especially us ladies.
"Types of Enemies"
"How Girls Fight"
"Crazy Things Girls Expect in Relationships"
"Types of People at Airports"
"5 Things Guys Do That Girls Love"
If I was to ever have a YouTube channel, I would model it off of her style b/c it's effin' CLASSIC!
And these subjects are not going to change for hundreds of years.
That, in my opinion, is one of the reasons she's KILLING the YouTube game right now.
That...and, consistency, the fact she's hilarious, and that she's been doing this for YEARS.
But back to it....
The book is written from a writers POV, but the same thinking can be applied towards any creative project.
Comment below if you're reading this book, or have already finished, and what you plan on doing with this newfound knowledge.
It's flippin' brilliant, and it's restructuring my mindset of how I approach my projects.
The premise of the book is to not just create good work, but to create "classics".
Touching on timeless stories, or aspects of life, that don't change over time.
By integrating those elements to your project - whatever it is - you'll be going for work that is referenced 10, 20, 30+ years from now, than work that is a flash in the pan.
A modern-day example that comes to mind is Lilly Singh aka Superwoman, from YouTube.
Her content is GOLD.
12M subscribers. A Book Deal with a World Tour. Brand Deals. Major collaborations. And was YouTube's top earner in 2016.
She talks about the same, every day annoyances and realities we ALL go through - especially us ladies.
"Types of Enemies"
"How Girls Fight"
"Crazy Things Girls Expect in Relationships"
"Types of People at Airports"
"5 Things Guys Do That Girls Love"
If I was to ever have a YouTube channel, I would model it off of her style b/c it's effin' CLASSIC!
And these subjects are not going to change for hundreds of years.
That, in my opinion, is one of the reasons she's KILLING the YouTube game right now.
That...and, consistency, the fact she's hilarious, and that she's been doing this for YEARS.
But back to it....
The book is written from a writers POV, but the same thinking can be applied towards any creative project.
Comment below if you're reading this book, or have already finished, and what you plan on doing with this newfound knowledge.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
