• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 50,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

Test Your LOGO for Free

Discussion in 'Advertising, Marketing, Social Media' started by Logomet, Feb 26, 2019.

  1. Logomet
    Offline

    Logomet Bronze Contributor

    Messages:
    104
    Likes Received:
    133
    Joined:
    Dec 4, 2018
    Rep Bank:
    $981
    I get so many messages on different online platforms to review business logos.

    You dont have to be a brand expert to do it yourself. This is not a full test but it will help you A LOT!

    Two tests:

    1. Logo should work no matter how you resize it
    2. It should work just in black color on white background

    ———

    1. Scale down your logo to fit in 1cm by 1cm square. If you still can see and read it properly, than your logo is good.

    2. Make your logo just in black color (EVERYTHING BLACK). If you dont lose shapes (every part of the logo still can be recognized and legible), than you have a good logo.

    Please note, both test should be passed in order to get on the right track. There are many other stuff, but the post would be way too long for that.

    There you go. Its simple and easy. Try it out and make your brand look more professional!
     
  2. ljb7
    Offline

    ljb7 Bronze Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    170
    Likes Received:
    315
    Joined:
    Jun 7, 2014
    Gender:
    Male
    Rep Bank:
    $1,866
    I think you're reaching waaay too far by saying your logo is good if you can pass this test. Rather, your logo *may* not be in the realms of tragic. But you're dumbing it down way to much. Advice for somebody who is starting out with absolutely no cash to develop a brand identity:
    • Keep it simple
    • Make sure it works on both web and print
    • Focus on the wordmark
    • Avoid lots of detail if you use iconography
     
    Xeon and Thomas Baptiste like this.
  3. Logomet
    Offline

    Logomet Bronze Contributor

    Messages:
    104
    Likes Received:
    133
    Joined:
    Dec 4, 2018
    Rep Bank:
    $981
    Your points will be covered if a logo pass those 2 tests.

    For example, if a logo has way too much details, they will be lost (maybe even look like a mess) when you resize it down.

    That means it wont be readable.

    If its not readable, whats the point of the logo?
     
    Last edited: Feb 26, 2019
    Thomas Baptiste likes this.
  4. Thomas Baptiste
    Offline

    Thomas Baptiste Third of His Name Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

    Messages:
    155
    Likes Received:
    248
    Joined:
    Jun 8, 2018
    Gender:
    Male
    Location:
    Commonwealth of Dominica
    Rep Bank:
    $1,438
    Thanks for the contribution.
     
  5. Xeon
    Offline

    Xeon All Cars Kneel Before Pagani. Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    1,030
    Likes Received:
    2,283
    Joined:
    Sep 3, 2017
    Gender:
    Male
    Location:
    Singapore
    Rep Bank:
    $10,630
    While I get the importance of a good logo, it's not the be-all-end-all of things.
    In fact, for many businesses that are starting up (lawn mowing company / toilet repair service), they actually don't need to spend > $100 on a logo, unless their business is aesthetics-related aka lifestyle brands like MVMT.

    Harley Davidson and Lamborghini will not pass the 1st test.
    When you shrink it to 1 x 1 cm, can you make out what it is? Yes, because they're already well known brands.
    But can you see the details of the logos? Like all the highlights and shadows, legs and horns of the bull in the Lambo logo at that size? Nope.
     
    Thomas Baptiste and jon.M like this.
  6. Logomet
    Offline

    Logomet Bronze Contributor

    Messages:
    104
    Likes Received:
    133
    Joined:
    Dec 4, 2018
    Rep Bank:
    $981
    Lamborghini has a black version of the logo. This is one of things that I didnt want to talk, because then I could talk about other stuff too.

    Some brand use just long text for a logo. Sports Illustrated for example, but as Lambo they have other version ( just SI logo) that will pass both tests.

    I gave you the better and easier option for start.

    You can use logo like Labmo but than you have to establish the whole brand system like Coca Cola and so on.

    Every business should look good, there is an easier and harder path to do it.
     
    jon.M and Xeon like this.

Join 1000s of entrepreneurs who are rewriting life's script and winning financial freedom.

---- ----

You must be a member to join the conversation.

Create Account

Join the community fast and easy!

REGISTER

Log In

Already have an account? Login here.

LOG IN

Share This Page