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Tips for your business logo design

Discussion in 'Advertising, Marketing, Social Media' started by Logomet, Dec 4, 2018.

  1. Logomet
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    Logomet Contributor

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    Hi, hope this is the right place to post.

    I do branding for businesses and startups. Logo is actually very important even for advertising, marketing and social media. Here are some easy tips if you're looking to get logo designed:

    • 5 year olds can remember it

    • It's not good if you can't see it or read it properly when you resize it to 1cm x 1cm size (example: Instagram profile image - mobile view)

    • Kerning (space between letters) should be balanced

    • It should work as all white logo on black background and other way around

    • Use unique design only

    • Be sure you have rights to use the font in your logo

    • Simple is better (not too simple without any unique thing about it)

    • Logo desn't have to explain your business

    • Tagline is optional

    • Look for consistency in lines and overall design

    • Avoid Fiverr, Frelancerr and similar sites, 95% of ''professional designers'' there don't know sh!t about tips I've just given you and a lot more. If designer doesn't give you any explanation, why he/she did something, hire another one!
    Some people think they're doing fine without an excellent branding and online presence, but they never consider how far they can go with a better look.

    If you have any more questions on what to look for when getting logo design just ask, I'll be happy to give you some advice.

    Thanks.
     
  2. JH23
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    JH23 New Contributor Read Millionaire Fastlane

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    Very useful.
    Many Thanks.
     
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  3. Walter Hay
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    Walter Hay Legendary Contributor FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    @Logomet. Some excellent ideas in your post.

    I agree that this is true but I suggest that if a logo can in some way display the benefits of the product, or the brand story, that can be a plus.

    For example the Target chain's red and white bullseye logo is unmistakable. Here are just 2 others that tell the story:
    upload_2018-12-5_10-20-55.png The hidden arrow in the EX is a subliminal message that says "Express"
    upload_2018-12-5_10-21-24.png "Life's Good" is the related slogan, translated into a clever smiley emoji look.

    Your comment about "Avoiding Fiverr, Freelancer and similar sites" is spot on. The only way I would allow their use would be if the brand owner knew exactly what he/she wanted and was prepared to insist on their instructions being followed.

    That is assuming that the brand owner understands the purpose of a logo in the first place.

    Walter

    Walter
     
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  4. Logomet
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    Logomet Contributor

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    Hidden messages are always good in a logo design. FedEx logo is absolute king!
     
  5. JH23
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    JH23 New Contributor Read Millionaire Fastlane

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    Very cool.
    Must admit, not noticed that before. :)
     
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  6. Walter Hay
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    Walter Hay Legendary Contributor FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    You might not have consciously noticed it, but subliminal messages have a way of penetrating our subconscious. Great for appealing to a market without being too obvious.

    Walter
     
    JH23 likes this.

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