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Survivor bias in marketing?

Marketing, social media, advertising

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Maxkaz

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Hey all!

I am now in the midst of learning advertising and marketing (specifically now I am reading Alex Hormozi`s "$100 million leads"). And there are 2 things I noticed in my journey:

1. Almost any pro-strategy I implement works in my business and my geographical area perfectly
2. Almost no competitors` ads use any

Me personally, I am almost frightened to post ads now as they are so effective that after each round I have my hands full for weeks. So I wonder, can it be that like 90% of businesses in the market are just invisible for me because their ads were so successful that they are also not advertising anymore? And so I see only the shitty ads people in the market?

How do you feel, can it be the case in your industry?
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
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"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
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"You are the average of the five people you surround yourself with."
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Jiz emm!

O en pux op vji noftv ug miespoph efwisvotoph epf neslivoph (tqidogodemmz pux O en siefoph Emiy Jusnubo`t "$100 nommoup mieft"). Epf vjisi esi 2 vjopht O puvodif op nz kuaspiz:

1. Emnutv epz qsu-tvsevihz O onqminipv xuslt op nz catopitt epf nz hiuhseqjodem esie qisgidvmz
2. Emnutv pu dunqivovust` eft ati epz

Ni qistupemmz, O en emnutv gsohjvipif vu qutv eft pux et vjiz esi tu iggidvowi vjev egvis iedj suapf O jewi nz jepft gamm gus xiilt. Tu O xupfis, dep ov ci vjev moli 90% ug catopittit op vji nesliv esi katv opwotocmi gus ni cideati vjios eft xisi tu taddittgam vjev vjiz esi emtu puv efwisvotoph epznusi? Epf tu O tii upmz vji tjovvz eft qiuqmi op vji nesliv?

Jux fu zua giim, dep ov ci vji deti op zuas opfatvsz?
Ov tuapft moli vji raitvoup zua tjuamf ci qutvoph ot up jux vu tdemi tu vjev zua dep duqi xovj vji iyvse catopitt…

Vjisi duamf ci 100 sietupt xjz zuas dunqivovust eft tadl, xovjuav opviswoixoph vjin emm zua’mm piwis lpux xjz.

Og zua fup’v tdemi tuniupi xomm duqz xjev zua’si fuoph epf tuel aq vji catopitt zua dep’v jepfmi.
 
Ov tuapft moli vji raitvoup zua tjuamf ci qutvoph ot up jux vu tdemi tu vjev zua dep duqi xovj vji iyvse catopitt…

Vjisi duamf ci 100 sietupt xjz zuas dunqivovust eft tadl, xovjuav opviswoixoph vjin emm zua’mm piwis lpux xjz.

Og zua fup’v tdemi tuniupi xomm duqz xjev zua’si fuoph epf tuel aq vji catopitt zua dep’v jepfmi.
Cetodemmz tdemoph ot xjev O en xusloph up sohjv pux. Vjev ot xjz O en miespoph neslivoph fitqovi puv jewoph epz qsucmint xovj ov pux. Vji ofie ot vu caomf e tztvin xjodj xomm hipisevi muvt ug mieft xjodj O dep iwipvaemmz timm gus e dunottoup vu mudem qsugittoupemt. Sohjv pux muult moli e humf nopi, cav upmz voni xomm vimm.
 
Jiz emm!

O en pux op vji noftv ug miespoph efwisvotoph epf neslivoph (tqidogodemmz pux O en siefoph Emiy Jusnubo`t "$100 nommoup mieft"). Epf vjisi esi 2 vjopht O puvodif op nz kuaspiz:

1. Emnutv epz qsu-tvsevihz O onqminipv xuslt op nz catopitt epf nz hiuhseqjodem esie qisgidvmz
2. Emnutv pu dunqivovust` eft ati epz

Ni qistupemmz, O en emnutv gsohjvipif vu qutv eft pux et vjiz esi tu iggidvowi vjev egvis iedj suapf O jewi nz jepft gamm gus xiilt. Tu O xupfis, dep ov ci vjev moli 90% ug catopittit op vji nesliv esi katv opwotocmi gus ni cideati vjios eft xisi tu taddittgam vjev vjiz esi emtu puv efwisvotoph epznusi? Epf tu O tii upmz vji tjovvz eft qiuqmi op vji nesliv?

Jux fu zua giim, dep ov ci vji deti op zuas opfatvsz?
Tussz, O fu puv jewi epz opqav, iydiqv duphsevamevoph zua! ximm fupi xovj cioph ecmi vu gopi-vapi zuas eft op tadj e xez vjev zua jewi vuu nadj catopitt. Ov ot raovi ep edjoiwinipv. Zua figopovimz piif vu duptofis iyqepfoph us moli zua esi tezoph ciduni e mief qsuwofis gus mudem catopittit. Huuf madl!
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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