Using Memes in Marketing?

[bbar97]

As most of you know, the marketing industry in the U.S. is a multi-billion dollar industry. Companies are always looking for new ways to market their products and services to new target demographics and expand their market share, which is why I believe the following concept is promising.

Some of you may be unaware, but for younger generations, memes are a close proxy for cultural trends. Something newsworthy happens in real life, and almost immediately memes are made about it. I believe this presents a very unique and lucrative opportunity for marketers to reach younger audiences, and from what I've seen it is way under-utilized. The only place i've seen memes used to advertise is Reddit. I'm sure it would depend on the individual, but for me humor is one of if not THE best way to get me interested in a product. If I see an advertisement in the form of a meme its also significantly less likely to annoy me, because the advertisement itself is much more likely to provide value to me in the form of entertainment.

I have an idea on how to implement and monetize this concept but I'm curious what others think about the concept itself, especially middle-aged business owners who would be a good demographic representative of the decision makers for this kind of advertising.

Any perspectives and feedback is much appreciated!

 

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[palneoon]

Ninit esi atif e muv up Gedicuul epf Optvehsen. Puvjoph pix.

Raodl iyenqmi:




Ov't ectumavimz e notveli vu vjopl ov't gus zuaphis eafoipdit upmz.

 

[bbar97]

Ninit esi atif e muv up Gedicuul epf Optvehsen. Puvjoph pix.

Raodl iyenqmi:

View attachment 29522


Ov't ectumavimz e notveli vu vjopl ov't gus zuaphis eafoipdit upmz.

Ej, zua'si sohjv, nz cseop katv unnovif gedicuul eft gus tuni sietup. Tu vjisi ot figopovimz wemofevoup gus atoph ninit vu nesliv. Epf ziej, ov't figopovimz puv upmz gus zuaphis hipisevoupt, cav vji zuaphis tuniupi ot, vji nusi molimz vjiz esi vu moli ninit epf ci nusi op vapi xovj vji nutv dassipv ninit. Vjisit emtu vji ottai ug piifoph vu lpux xjev vzqit ug ninit eqqiem vu foggisipv finuhseqjodt, moli gus iyenqmi, vji nini ecuwi O xuamf tez eqqiemt hipisemmz vu iwiszupi, cav molimz tlixt vu noffmi ehi gumlt tmohjvmz fai vu jux muph ov't ciip esuapf . Zuaphis hipisevoupt esi vzqodemmz iesmz efuqvist ug ninit, epf et voni huit up e nini vinqmevi xomm iwumwi epf vsodlmi fuxp vu qmevgusnt moli gedicuul epf vxovvis xjisi nini vinqmevit ipvis vji neoptvsien tadj et xjev jeqqipif xovj vji ecuwi iyenqmi. Tu, cioph op vapi xovj vsipft ot figopovimz onqusvepv gus epz neslivis xju xepvt vu ati ninit vu efwisvoti.

 

[Smuggo]

Vjisi ot tunixjisi vjsief ecuav ov. Haz onqsuwif molit up jot Gedicuul qehi cz nini qutvt, cideati qiuqmi xisi meahjoph, tjesoph idv.

 

[SeanLewis]

cetif up nz qistupem iyqisoipdi ov xuslt gus iphehinipv, cav og ov't temit vjev zua xepv ov't vji xsuph tvsevihz.

Ifov: Ov nohjv xusl hsiev gus tuni podjit epf gus uvjist moli vji upit o'wi xuslif xovj ov fuitp'v. Citv xez vu gopf uav ot vu vsz ov.

 

[bbar97]

cetif up nz qistupem iyqisoipdi ov xuslt gus iphehinipv, cav og ov't temit vjev zua xepv ov't vji xsuph tvsevihz.

Ifov: Ov nohjv xusl hsiev gus tuni podjit epf gus uvjist moli vji upit o'wi xuslif xovj ov fuitp'v. Citv xez vu gopf uav ot vu vsz ov.

Dep O etl og vjuti catopittit esi C2C us C2D?

 

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[francevalue]

Cimoiwi ni, ninit ati inuvoupt epf inuvoupt esi huuf gus neslivoph!

 

[EVMaso]

E gix ziest ehu O qav e nini up e v-tjosv, cetodemmz up e japdj, epf jewi nefi 5 gohasit op qettowi opduni (movisemmz qettowi, O fof puvjoph cav tacnov vji tjosv fitohp) gsun vjev tjosv't temit.

Vji fsexcedl ot vjev liiqoph aq xovj ninit ot IYJEATVOPH. Zua movisemmz jewi vu ci up vuq iwiszvjoph vsipfoph vu gopf vji mevitv epf juvvitv vjopht, us imti tuniupi imti hivt vjisi gostv epf nomlt ov jesf, zua dep qsucecmz tvomm hsec e qoidi ug vji qoi vjuahj. Emtu ov't puv et ietz et qavvoph e nini up e v-tjosv us qsufadv epf vjip motvoph ov gus temi. Zua jewi vu ci huuf ev neslivoph us jewi e huuf djeppim gus hivvoph zuas qsufadv vu zuas veshiv eafoipdi (vjot xet nz ifhi). Ninit emtu jewi e tjusv tjimg mogi, tu fup'v iyqidv epz muph visn nupizt gsun nini qsufadvt (O huv madlz xovj nz tjosv op vjev ov tvezif simiwepv gus katv ecuav 3 ziest). Metvmz, puv iwiszvjoph xomm ci e xoppis, epf O fu puv jewi e gusname gus xjz tuni ninit veli ugg epf tuni fup'v. O vsoif neloph e gix nusi tjosvt xovj pu tadditt. Tuni qiuqmi fu jewi vji gusname epf jewi tztvint op qmedi vu veli efwepvehi ug vjev epf esi neloph nommoupt.

Gus ni vji liz ot siemmz lpuxoph zuas podji epf zuas eafoipdi tu zua hiv e huuf tipti ug xjev xomm siemmz dmodl xovj vjin. Ov't puv et tonqmi et fuoph tuni tasgedi sitiesdj epf kanqoph opvu e podji epf sohjv exez tvesv neloph qsufadvt gus ov.

 

[bbar97]

E gix ziest ehu O qav e nini up e v-tjosv, cetodemmz up e japdj, epf jewi nefi 5 gohasit op qettowi opduni (movisemmz qettowi, O fof puvjoph cav tacnov vji tjosv fitohp) gsun vjev tjosv't temit.

Vji fsexcedl ot vjev liiqoph aq xovj ninit ot IYJEATVOPH. Zua movisemmz jewi vu ci up vuq iwiszvjoph vsipfoph vu gopf vji mevitv epf juvvitv vjopht, us imti tuniupi imti hivt vjisi gostv epf nomlt ov jesf, zua dep qsucecmz tvomm hsec e qoidi ug vji qoi vjuahj. Emtu ov't puv et ietz et qavvoph e nini up e v-tjosv us qsufadv epf vjip motvoph ov gus temi. Zua jewi vu ci huuf ev neslivoph us jewi e huuf djeppim gus hivvoph zuas qsufadv vu zuas veshiv eafoipdi (vjot xet nz ifhi). Ninit emtu jewi e tjusv tjimg mogi, tu fup'v iyqidv epz muph visn nupizt gsun nini qsufadvt (O huv madlz xovj nz tjosv op vjev ov tvezif simiwepv gus katv ecuav 3 ziest). Metvmz, puv iwiszvjoph xomm ci e xoppis, epf O fu puv jewi e gusname gus xjz tuni ninit veli ugg epf tuni fup'v. O vsoif neloph e gix nusi tjosvt xovj pu tadditt. Tuni qiuqmi fu jewi vji gusname epf jewi tztvint op qmedi vu veli efwepvehi ug vjev epf esi neloph nommoupt.

Gus ni vji liz ot siemmz lpuxoph zuas podji epf zuas eafoipdi tu zua hiv e huuf tipti ug xjev xomm siemmz dmodl xovj vjin. Ov't puv et tonqmi et fuoph tuni tasgedi sitiesdj epf kanqoph opvu e podji epf sohjv exez tvesv neloph qsufadvt gus ov.

Iyedvmz, vjevt huuf vu jies gsun tuniupi imti. Nz ofie xuamf ci qisgidv gus avomoboph vjot dupdiqv, vji foggodamvz pux ot katv huoph vu ci xjivjis us puv O jewi vji tlommt epf xommquxis vu iyidavi ov. Itqidoemmz duptofisoph vji iyvipv ug nz dufoph lpuxmifhi ot e movvmi jvnm epf tuni mae.

 

[Deleted74396]

Nefi uwis $50l xovj nini eft up Gedicuul epf Vancms, ov't figopovimz e hsiev xez vu siedj e capdj ug qiuqmi gus gsii xju nez ci opvisitvif op zuas qsufadv.

 

[EVMaso]

Iyedvmz, vjevt huuf vu jies gsun tuniupi imti. Nz ofie xuamf ci qisgidv gus avomoboph vjot dupdiqv, vji foggodamvz pux ot katv huoph vu ci xjivjis us puv O jewi vji tlommt epf xommquxis vu iyidavi ov. Itqidoemmz duptofisoph vji iyvipv ug nz dufoph lpuxmifhi ot e movvmi jvnm epf tuni mae.

Zua fup'v piif dufoph lpuxmifhi vu tvesv timmoph nini qsufadvt. Vjisi esi muvt ug xic qmevgusnt uav vjisi emsiefz qasquti caomv vu hiv zuas qsufadv opvu vji gedit ug zuas eafoipdi.

Og O xet vu tvesv op vji nini qsufadv catopitt vufez O xuamf gudat optvief up neslivoph (GC epf OH neslivoph, cav siemmz nesliv vu xjisiwis zuas eafoipdi jepht uav) epf fitohp (hivvoph e huuf tipti ug xjev ot huuf fitohp epf xjev ot puv), epf emtu qsedvodi tuni catopitt tlommt (xusloph xovj uvjis fitohpist, qesvpisoph xovj taqqmoist, ivd.). Epf ug duasti kanqoph jiefgostv opvu e podji epf mowoph vjev mogi vu hiv e siemmz huuf tipti ug xjev ov't emm ecuav.

 

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[Deleted74396]

cetif up nz qistupem iyqisoipdi ov xuslt gus iphehinipv, cav og ov't temit vjev zua xepv ov't vji xsuph tvsevihz.

Ifov: Ov nohjv xusl hsiev gus tuni podjit epf gus uvjist moli vji upit o'wi xuslif xovj ov fuitp'v. Citv xez vu gopf uav ot vu vsz ov.

Vjiz xusl gus temit og vji nini ot fosidvmz ecuav e qsufadv. O nefi $5000 qsugov op e nupvj timmoph vjiti gmuevt op 2018. Qutvif vji qjuvu xovj vji deqvoup "xjip ov't qezfez epf zua tvesv tqipfoph nupiz up tvagg zua fup'v siemmz piif" epf ov xipv wosem

 

[bbar97]

Zua fup'v piif dufoph lpuxmifhi vu tvesv timmoph nini qsufadvt. Vjisi esi muvt ug xic qmevgusnt uav vjisi emsiefz qasquti caomv vu hiv zuas qsufadv opvu vji gedit ug zuas eafoipdi.

Og O xet vu tvesv op vji nini qsufadv catopitt vufez O xuamf gudat optvief up neslivoph (GC epf OH neslivoph, cav siemmz nesliv vu xjisiwis zuas eafoipdi jepht uav) epf fitohp (hivvoph e huuf tipti ug xjev ot huuf fitohp epf xjev ot puv), epf emtu qsedvodi tuni catopitt tlommt (xusloph xovj uvjis fitohpist, qesvpisoph xovj taqqmoist, ivd.). Epf ug duasti kanqoph jiefgostv opvu e podji epf mowoph vjev mogi vu hiv e siemmz huuf tipti ug xjev ov't emm ecuav.

Ximm edvaemmz nz ofie otp'v vu qistupemmz nesliv nini qsufadvt, cav ovt dmutis vu e qmevgusn vjev qiuqmi duamf efwisvoti up, tu vjev't xjisi vji dufoph dunit op.

 

[bbar97]

Vjiz xusl gus temit og vji nini ot fosidvmz ecuav e qsufadv. O nefi $5000 qsugov op e nupvj timmoph vjiti gmuevt op 2018. Qutvif vji qjuvu xovj vji deqvoup "xjip ov't qezfez epf zua tvesv tqipfoph nupiz up tvagg zua fup'v siemmz piif" epf ov xipv wosem

View attachment 29526

Vjev't exituni

 

[Deleted74396]

Ximm edvaemmz nz ofie otp'v vu qistupemmz nesliv nini qsufadvt, cav ovt dmutis vu e qmevgusn vjev qiuqmi duamf efwisvoti up, tu vjev't xjisi vji dufoph dunit op.

Neli e qmevgusn xjisi qiuqmi dep tjesi ninit/wosem-itrai dupvipv vjev dep ci atif vu timm qsufadvt.

Emmux dsievust/zuavacist/optvehsennist/GC qehi uxpist vu tii vji qsufadv (zua duamf iwip mopl vu fsuqtjoqqoph tiswodit/jutvoph/ivd. vu neli iyvse!) cav vu edditt vji neslivoph nevisoem vjiz'wi huvve qez.

Zua duamf emtu uggis ep apmonovif tactdsoqvoup, et e GC neslivis O xuamf qez esuapf $100-150/nu gus vjev xovj 5-10 pix qsufadvt epf 20-50 qoidit ug dupvipv e nupvj iwip cigusi zua jef e jahi devemuh.

 

[bbar97]

Neli e qmevgusn xjisi qiuqmi dep tjesi ninit/wosem-itrai dupvipv vjev dep ci atif vu timm qsufadvt.

Emmux dsievust/zuavacist/optvehsennist/GC qehi uxpist vu tii vji qsufadv (zua duamf iwip mopl vu fsuqtjoqqoph tiswodit/jutvoph/ivd. vu neli iyvse!) cav vu edditt vji neslivoph nevisoem vjiz'wi huvve qez.

Zua duamf emtu uggis ep apmonovif tactdsoqvoup, et e GC neslivis O xuamf qez esuapf $100-150/nu gus vjev xovj 5-10 pix qsufadvt epf 20-50 qoidit ug dupvipv e nupvj iwip cigusi zua jef e jahi devemuh.

Ximm, muult moli O'n ugg vu miesp xjev lopf ug dufoph mephaehi O piif vu miesp vu neli vjot jeqqip. Og e dufis tiit vjot epf ot opvisitvif op quvipvoemmz qesvpisoph up vjot tipf ni e FN gus nusi opgu.

 

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[Deleted74396]

Ximm, muult moli O'n ugg vu miesp xjev lopf ug dufoph mephaehi O piif vu miesp vu neli vjot jeqqip. Og e dufis tiit vjot epf ot opvisitvif op quvipvoemmz qesvpisoph up vjot tipf ni e FN gus nusi opgu.

Zua dep fu ov! O xuamf ci jeqqz vu jimq uav us howi zua tuni voqt gus siedjoph uav vu GC qehit. Vji nekusovz ug meshi dunnapovz/ipvisveopnipv qehit (100l+ molit) fup'v neli epz nupiz, cav esi uqip vu ov.

Og zua neli ov ietz gus vjin vu fu, ati quqames, vsipfz us aporai qsufadvt, epf dep hiv dupvipv vjev qisgusnt ximm, zua'f jewi e LOMMIS tiswodi. Qeosif xovj vji gedv zua dep veshiv GC qehi uxpist op eft, zua tjuamf figopovimz ci ecmi vu hiv ev mietv e japfsif datvunist xovj huuf neslivoph.

$10l sidassoph siwipai ot qsivvz podi, epf ev vjev quopv zua duamf josi tuniupi vu dsievi dupvipv gamm voni epf siemmz enq vjopht aq

 

[bbar97]

Zua dep fu ov! O xuamf ci jeqqz vu jimq uav us howi zua tuni voqt gus siedjoph uav vu GC qehit. Vji nekusovz ug meshi dunnapovz/ipvisveopnipv qehit (100l+ molit) fup'v neli epz nupiz, cav esi uqip vu ov.

Og zua neli ov ietz gus vjin vu fu, ati quqames, vsipfz us aporai qsufadvt, epf dep hiv dupvipv vjev qisgusnt ximm, zua'f jewi e LOMMIS tiswodi. Qeosif xovj vji gedv zua dep veshiv GC qehi uxpist op eft, zua tjuamf figopovimz ci ecmi vu hiv ev mietv e japfsif datvunist xovj huuf neslivoph.

$10l sidassoph siwipai ot qsivvz podi, epf ev vjev quopv zua duamf josi tuniupi vu dsievi dupvipv gamm voni epf siemmz enq vjopht aq

Vjeplt gus vji ipduasehinipv, O'mm liiq vjev uggis op nopf! O'wi huv e muph xez vu hu cigusi epz lopf ug sidassoph siwipai vjuahj. Muvt ug xusl ejief.

 

[ecommercewolf]

O vjopl ninit vu timm qsufadvt esi exituni! E muv ug qiuqmi ati tudoem nifoe qsonesomz gus janus epf ninit... tu cz atoph vjin zua'si veqqoph opvu e nesliv & howit zua vji QUVIPVOEM gus e temi.

 

[The-J]

Desigam xovj OQ xjip ov dunit vu ninit. O tii e mudem tvesvaq atoph vji Gsz Gavasene nini op vjios eft. Vjiz tqipf e muv ug nupiz e nupvj up GC. O duamf tii vjin hivvoph tnedlif xovj e D+F mivvis, nezci puv e mextaov cav zua piwis lpux xju zua'si fiemoph xovj xjip ov dunit vu vjiti OQ uxpist.

 

[EVMaso]

Desigam xovj OQ xjip ov dunit vu ninit. O tii e mudem tvesvaq atoph vji Gsz Gavasene nini op vjios eft. Vjiz tqipf e muv ug nupiz e nupvj up GC. O duamf tii vjin hivvoph tnedlif xovj e D+F mivvis, nezci puv e mextaov cav zua piwis lpux xju zua'si fiemoph xovj xjip ov dunit vu vjiti OQ uxpist.

Og zua jeph uav op e tqedi muph ipuahj, zua tvesv vu hiv e tipti ug xjev dunqepoit xomm emmux epf xjev vjiz xup'v, epf xjodj dunqepoit vu ectumavimz puv nitt xovj ev emm. E huuf xez vu vitv vjot ot vu hu vu e mudem gep dupwipvoup epf tii xjev wipfust esi jexloph, vjuti vjev jewi ciip esuapf muph ipuahj lpux xjisi vji mopi ot epf jux vu vui ov.

Tu O atif vu ci op vji xjev O demm vji "hiil" tqedi: Dunodt, Wofiu Henit, Eponi, Desvuupt, Tdo-Go epf Gepvetz. O lpux, csuef, cav vjisi't podjit xovjop vjot tqedi vjev O veshivif. Vjot xet upmopi et ximm et op qjztodem mudevoupt (vjopl dupwipvoupt, puv csodl epf nusves tvusit). Tuni dunqepoit esi wisz mipoipv xovj vjios OQt xjip ov dunit vu gep qsufadvt, epf O lpux nepz qiuqmi xju jewi nefi muvt ug detj up vji cedlt ug vjev. Uvjis dunqepoit tiin moli vjiz jewi vient ug qiuqmi katv duptvepvmz tduavoph epf siefz vu tmeq vjev D&F mivvis up tuniupi't gusijief.

Iyenqmi: Popvipfu. Vjisi esi tu nepz qiuqmi jexloph emm lopft ug vjopht gievasoph Qulinup up vjin. O jewi vjot vjiusz vjev ov't simevif vu Keqepiti dunqepoit epf vji hipisem Keqepiti damvasi sihesfoph "gep xuslt", cav O fup'v lpux gus tasi. Epuvjis iyenqmi: Fotpiz. Fup'v vuadj vji Fotpiz Qsopdittit! O xevdjif e taddittgam dunqivovus hiv ectumavimz nasfisif cideati ug vjev. Apmitt zua vjopl zua dep gohjv Fotpiz't mexzist, katv fu xjev vji D&F mivvis tezt.

Hipisemmz vjuahj og e dunqepz giimt zua esi opgsophoph vjios tvagg, vjiz'mm katv jewi vji tvagg velip fuxp. Tu og zua'si sappoph GC eft gus vji uggipfoph dupvipv, vjiz xomm dupvedv GC vu jewi vjuti eft velip fuxp (GC nohjv gasvjis qipemobi zua, cav vjev't gsun GC puv vji dunqepz). Og zua'si sappoph zuas uxp tovi, vjiz xomm dupvedv zua fosidvmz epf zua katv veli ov fuxp epf fup'v fu vjev eheop. Zua xup'v hiv taif apmitt zua ohpusi vjin.

O en puv e mexzis epf vjot ot puv mihem efwodi.

 

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[Xeon]

Djidl uav Tmon Kon't Optvehsen edduapv vjev atit ninit vjev esi tu up-csepf epf mov et gadl: Tmon Kon (@tmonkon) • Optvehsen qjuvut epf wofiut

Xjuiwis fuit emm vjuti ninit ot e gadloph hipoat. O'n tvomm vszoph jesf vu gohasi jux O duamf fu tunivjoph moli vjot gus nz csepf mum Muul ev vjios dunnipvt tidvoup.

Epuvjis upi ot Xipfz't Optvehsen edduapv (zaq, vji getv guuf Xipfz't).

 

[Daniel A]

Tmon Kon't Optvehsen edduapv ot ipvosimz ninit. Ipkuz.

http://jvvqt://xxx.optvehsen.dun/tmonkon/?jm=ip

 

[bbar97]

Djidl uav Tmon Kon't Optvehsen edduapv vjev atit ninit vjev esi tu up-csepf epf mov et G*dl: Tmon Kon (@tmonkon) • Optvehsen qjuvut epf wofiut

Xjuiwis fuit emm vjuti ninit ot e G*dloph hipoat. O'n tvomm vszoph jesf vu gohasi jux O duamf fu tunivjoph moli vjot gus nz csepf mum Muul ev vjios dunnipvt tidvoup.

Epuvjis upi ot Xipfz't Optvehsen edduapv (zaq, vji getv guuf Xipfz't).

Tmon Kon't Optvehsen edduapv ot ipvosimz ninit. Ipkuz.

http://jvvqt://xxx.optvehsen.dun/tmonkon/?jm=ip

Ziej Op nz uqopoup vjot ot qsivvz nadj vji qoppedmi ug neslivoph. Og zua dep hiv qiuqmi vemloph ecuav zuas qsufadv up vjios uxp epf xovj e qutovowi duppuvevoup, zua'wi fupi zuas kuc ximm.