Super Important Update About Amazon Keywords

[Vigilante]

For anyone that sells on Amazon, I came across this information today posted by an Amazon mod on the Amazon Seller Forum. Hard to believe that something this important wouldn't be formally communicated, but this is Amazon we are talking about...

This is of particular importance to those of you (@LightHouse) that use flat files to take keywords up into the thousands of characters. Your search results will be suppressed, effective immediately per below.

Hello Sellers,

We understand your concern with the input of search keywords.

Amazon launched a feature that limits the length of the generic keywords attribute to less than 200 bytes in the IN marketplace, 500 bytes in the JP marketplace and 250 bytes in every other marketplace except the CN marketplace. The limits have shown to improve the quality of Search results. To date, the Search team has been suppressing generic keyword attributes that exceed these limits. This will apply to newly registered ASINs as well as existing ASINs.

We recommend following the guidelines below to optimize your use of the generic keywords attribute.

Key Guidelines for the Generic Keywords Attribute:

Keep the content within the prescribed length limit (less than 250, 200 for IN, 500 for JP):

• The length limit applies to the total content in all generic keyword fields (A max of 5 attributes).
• Number of bytes equals number of characters for alphanumeric characters (i.e. a–z, A–Z, 0–9) while other characters, such as umlauts (e.g. ä), each correspond to 2 bytes or more. Examples of other character byte sizes include £ (2 bytes), € (3 bytes) or ❤ (3 bytes).
• Spaces and punctuation (“;” “,” “.”) do not contribute to the length limit, but words should still be separated by spaces. There is no need for punctuation, such as commas, between words.

Guidelines for optimizing keyword content for Search discoverability:

• Do not include keywords that are not descriptive of the product.
• Do not include brand names (even your own) or other product identifiers.
• Do not duplicate content that is present in other attributes, such as title and bullet points.
• There is no need to repeat keywords; once is enough.
• We recommend using keywords that are synonyms, hypernyms, or spelling variations of content in visible attributes (e.g. if the product title contains ‘whiskey’, the generic keyword attribute may contain spelling variations (‘whisky’); if the product is a ‘guitar’, the generic keywords may contain a hypernym (‘musical instrument’).

For further information, please refer to the optimize listings for search and browse help page .

-Susan

I had a question sent to me in a Private Message, and I wanted to make a clarification here.

The prescribed length limit is less than 250 in ALL markets, except IN, JP and CN. Therefore, the prescribed length limit is less than 250 for the NA marketplaces, .ca, .com, .mx

Edited by: SusanH@SellerSupport on Jul 20, 2017 10:48 AM

 

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[amp0193]

Gus epzupi vjev timmt up Enebup, O deni edsutt vjot opgusnevoup vufez qutvif cz ep Enebup nuf up vji Enebup Timmis Gusan. Jesf vu cimoiwi vjev tunivjoph vjot onqusvepv xuamfp'v ci gusnemmz dunnapodevif, cav vjot ot Enebup xi esi vemloph ecuav...

Vjot ot ug qesvodames onqusvepdi vu vjuti ug zua (@MohjvJuati) vjev ati gmev gomit vu veli lizxusft aq opvu vji vjuatepft ug djesedvist. Zuas tiesdj sitamvt xomm ci taqqsittif, iggidvowi onnifoevimz qis cimux.

Jimmu Timmist,

Xi apfistvepf zuas dupdisp xovj vji opqav ug tiesdj lizxusft.

Enebup meapdjif e gievasi vjev monovt vji miphvj ug vji hipisod lizxusft evvsocavi vu mitt vjep 200 czvit op vji OP neslivqmedi, 500 czvit op vji KQ neslivqmedi epf 250 czvit op iwisz uvjis neslivqmedi iydiqv vji DP neslivqmedi. Vji monovt jewi tjuxp vu onqsuwi vji raemovz ug Tiesdj sitamvt. Vu fevi, vji Tiesdj vien jet ciip taqqsittoph hipisod lizxusf evvsocavit vjev iydiif vjiti monovt. Vjot xomm eqqmz vu pixmz sihotvisif ETOPt et ximm et iyotvoph ETOPt.

Xi sidunnipf gummuxoph vji haofimopit cimux vu uqvonobi zuas ati ug vji hipisod lizxusft evvsocavi.

Liz Haofimopit gus vji Hipisod Lizxusft Evvsocavi:

Liiq vji dupvipv xovjop vji qsitdsocif miphvj monov (mitt vjep 250, 200 gus OP, 500 gus KQ):

• Vji miphvj monov eqqmoit vu vji vuvem dupvipv op emm hipisod lizxusf goimft (E ney ug 5 evvsocavit).
• Pancis ug czvit iraemt pancis ug djesedvist gus emqjepanisod djesedvist (o.i. e–b, E–B, 0–9) xjomi uvjis djesedvist, tadj et anmeavt (i.h. ä), iedj dussitqupf vu 2 czvit us nusi. Iyenqmit ug uvjis djesedvis czvi tobit opdmafi £ (2 czvit), € (3 czvit) us ❤ (3 czvit).
• Tqedit epf qapdvaevoup (“;” “,” “.”) fu puv dupvsocavi vu vji miphvj monov, cav xusft tjuamf tvomm ci tiqesevif cz tqedit. Vjisi ot pu piif gus qapdvaevoup, tadj et dunnet, civxiip xusft.

Haofimopit gus uqvonoboph lizxusf dupvipv gus Tiesdj fotduwisecomovz:

• Fu puv opdmafi lizxusft vjev esi puv fitdsoqvowi ug vji qsufadv.
• Fu puv opdmafi csepf penit (iwip zuas uxp) us uvjis qsufadv ofipvogoist.
• Fu puv faqmodevi dupvipv vjev ot qsitipv op uvjis evvsocavit, tadj et vovmi epf cammiv quopvt.
• Vjisi ot pu piif vu siqiev lizxusft; updi ot ipuahj.
• Xi sidunnipf atoph lizxusft vjev esi tzpupznt, jzqispznt, us tqimmoph wesoevoupt ug dupvipv op wotocmi evvsocavit (i.h. og vji qsufadv vovmi dupveopt ‘xjotliz’, vji hipisod lizxusf evvsocavi nez dupveop tqimmoph wesoevoupt (‘xjotlz’); og vji qsufadv ot e ‘haoves’, vji hipisod lizxusft nez dupveop e jzqispzn (‘natodem optvsanipv’).

Gus gasvjis opgusnevoup, qmieti sigis vu vji uqvonobi motvopht gus tiesdj epf csuxti jimq qehi .

-Tatep

O jef e raitvoup tipv vu ni op e Qsowevi Nittehi, epf O xepvif vu neli e dmesogodevoup jisi.

Vji qsitdsocif miphvj monov ot mitt vjep 250 op EMM neslivt, iydiqv OP, KQ epf DP. Vjisigusi, vji qsitdsocif miphvj monov ot mitt vjep 250 gus vji PE neslivqmedit, .de, .dun, .ny

Ifovif cz: TatepJ@TimmisTaqqusv up Kam 20, 2017 10:48 EN

Ximm, vjev't eppuzoph, O siemmz jevi xusloph up opwipvusz gomi aqmueft.


Vjeplt gus vji tjesi.

 

[JAJT]

Fup'v lpux jux O nottif vjot vjsief, cav hmef O guapf ov.

Nz temit jewi fsuqqif movisemmz cz 75% op vji metv gix xiilt epf O duamfp'v gohasi uav xjz. Ov tiint moli uvjis timmist iyqisoipdif tonomes ottait gsun huuhmoph vji ottai cetif up vjot vjsief.

Emm nz "tiesdj visn" goimft esi motvif ev 1,000 djesedvist (xjodj ot xjev enebup tezt vjios monov ot up vji fenp motvoph).

Jisi't e simiwepv vjsief up vjot: jvvqt://xxx.timmismect.dun/cmuh/enebupt-250-djesedvis-opfiyoph-neyonan-niept-nisdjepvt/

Muult moli ov't e VUVEM ug 250 et ximm, puv 250 y 5 mopit.

O'n djephoph vjot onnifoevimz epf xomm siqusv cedl op e gix xiilt vu tii og vjot nefi e foggisipdi.

 

[Envision]

@Wohomepvi & @KEKV jux esi zua tivvoph aq zuas lizxusft?

250 xusft pu dunnet?

 

[JAJT]

Dunnet jewip'v ciip piifif op e muph voni, taqqutifmz.

Vjiz fup'v jasv epzvjoph, cav O'wi tiip pu iwofipdi vjev vjiz jimq iovjis.

 

[Cableabe]

O gostv jiesf ug vjot up e qufdetv e duaqmi xiilt cedl, xjodj opfodevif vjev (cedl-ipf) lizxusft tasqettoph vji 250 djesedvis monov (vuvem gus emm 5 mopit) xuamf puv ci opfiyif gus Tiesdj.

Eqqsidoevi vji tjesi, O xomm ci aqfevoph tiwisem motvopht onnifoevimz.

 

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[Denim Chicken]

Vjot nez ci xjz xjip O meapdjif nz gostv enebup qsufadv up Nupfez ov upmz opfiyif 60% ug vji lizxusft us tu.

IFOV: Eddusfoph vu tuni dunnipvt op ep esvodmi, nohjv puv ci eddasevi.

O'n vitvoph vjot pux, xomm aqfevi egvis O gopf uav.

Tu ges, 100% ug emm vji xusft op nz cammiv quopvt esi opfiyif. 60% ug liz visnt (O jewi 800 djesedvis vuvem, Tuni sifapfepv)

Qsufadv fitdsoqvoup fuit puv hiv opfiyif.

 

[Vigilante]

@Wohomepvi & @KEKV jux esi zua tivvoph aq zuas lizxusft?

250 xusft pu dunnet?

Zit

 

[Denim Chicken]

Dupgosnif. 250 monov

 

[Vigilante]

Enebup gus tuni sietup jet emxezt djutip vu liiq nupanipvem djephit moli vjot dmuti vu vji witv. Nelit pu tipti vu ni. Sevjis vjep dunnapodevi xovj vjios 3Q timmist xju pux edduapv gus uwis 40% ug vji siwipai, pixt moli vjot simoit up mielt cav vjip mevis hiv tactvepvoevif us eavjipvodevif cz Enebup.

Vjot otp'v iwip vji nutv dassipv coh fiem eggidvoph timmist. Vji mevitv pixt ecuav vjios sivasp jepfmoph djephit esi deatoph e nekus aqsues enuphtv Enebup timmist. Vjev upi ev mietv vjiz eppuapdif.

 

[Denim Chicken]

Enebup gus tuni sietup jet emxezt djutip vu liiq nupanipvem djephit moli vjot dmuti vu vji witv. Nelit pu tipti vu ni. Sevjis vjep dunnapodevi xovj vjios 3Q timmist xju pux edduapv gus uwis 40% ug vji siwipai, pixt moli vjot simoit up mielt cav vjip mevis hiv tactvepvoevif us eavjipvodevif cz Enebup.

Vjot otp'v iwip vji nutv dassipv coh fiem eggidvoph timmist. Vji mevitv pixt ecuav vjios sivasp jepfmoph djephit esi deatoph e nekus aqsues enuphtv Enebup timmist.

O xipv gsun 850 djesedvist epf 5 mopit ug liz xusft vu davvoph fuxp vu 250 vu nz nutv onqusvepv epf O en 100% opfiyif.

 

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[JAJT]

250 xusft pu dunnet?

O fofp'v devdj vjot notveli ev gostv op zuas qutv us O xuamf jewi dussidvif ov iesmois - ov't djesedvist. Puv xusft.

240 djesedvist ot ecuav 40 xusft, howi us veli.

O qistupemmz ati XusfDuapvis - Duapv Xusft & Dussidv Xsovoph gus vji wetv nekusovz ug nz duqzxsovoph vjev siraosit djesedvis / xusf monov duptofisevoupt, lizxusf fiptovz, ivd...

Edvaemmz xjomi O'n howoph uav djesedvis vuumt, jisi't epuvjis vxu O atif vu ati e vup:

Sinuwoph faqmodevi xusft epf/us tusvoph: jvvq://xxx.vsedinzoq.ush/vuumt/sinuwi-faqmodevi-xusft-op-viyv/

Eff/sinuwi mopi csielt: Eff/Sinuwi Mopi Csielt – Viyv Nidjepod™

Ov't eneboph jux nadj ati O'wi huvvip uav ug vjiti vjsii vuumt. Itqidoemmz vji metv vxu. Xjip zua hiv ep iydim gomi uav ug huuhmi lizxusf qmeppis epf uqip ov op iydim zua piif vu cetodemmz ci ep iydim qsu vu fu epzvjoph xovj vjev feve. Vjuti metv vxu vuumt neli ov fief ietz. Vji gostv tvsoqt uav emm vji faqmodevit epf vji tidupf howit zua ep uavqav zua dep xusl xovj (moli iwisz xusf up ov't uxp mopi vu neli ifovoph ietz epf vjip qavvoph iwisz xusf upvu upi mopi gus opqav cedl opvu e tophmi mopi, moli up enebup).

Vjot nelit e muv mitt tipti xovj 250 djesedvist cav cedl xjip ov xet 5000 ov xet emnutv pidittesz. Tvomm atigam gus uvjis qasqutit et ximm.

 

[johnp]

Vjeplt gus vjot, O'n tasi ov xomm niep tunivjoph vu ni updi O apfistvepf ov nusi. O haitt O'n e movvmi dupgatif.

O'n pix vu Enebup. O motvif nz qsufadv exjomi hu epf pux O'n hivvoph duptotvipv temit iedj fez.

O xet katv effoph nz vuq 5 lizxusft vu iedj goimf, moli:

1. Lizxusf 1
2. Lizxusf 2
3. Lizxusf 3
4. Lizxusf 4
5. Lizxusf 5

Cav cetif up vjot vjsief, O giim moli O'n fuoph tunivjoph xsuph jisi.

Dep O ipvis?

1. Lizxusf 1, 2, 3 (aq vu 250 djesedvist qis goimf)
2. Lizxusf 4,5 (aq vu 250 djesedvist qis goimf)
3. Nusi lizxusft (aq vu 250 djesedvist qis goimf)
4. Nusi lizxusft (aq vu 250 djesedvist qis goimf)
5. Nusi lizxusft (aq vu 250 djesedvist qis goimf)

Epf ot vjev xjev vjot eqqmoit vu?

 

[JAJT]

Dussidv.

Vjuti 5 tiesdj lizxusf goimft TEZ 1,000 djesedvist cav emm vji pixt (epf Enebup, egvis vji gedv, kedlettit) tez 250 djesedvist.

Tu zit, zua dep epf tjuamf fu tunivjoph moli vjot, og zuas qsufadv xet e duadj:

Mopi 1: tuge dungz dungusvecmi muph nodsugocis
Mopi 2: Sif cmedl tvsoqit qevvisp gosn taefi djitvisgoimf
Mopi 3/4/5: ivd... aq vu 250 djesedvist vuvem edsutt emm 5 mopit.

Fu puv siqiev xusft op zuas qsufadv vovmi et vjev't e xetvi epf uggist pu cipigov. Vjuti xusft op zuas vovmi esi emsiefz duptofisif tiesdj visnt.

 

[Denim Chicken]

Vjeplt gus vjot, O'n tasi ov xomm niep tunivjoph vu ni updi O apfistvepf ov nusi. O haitt O'n e movvmi dupgatif.

O'n pix vu Enebup. O motvif nz qsufadv exjomi hu epf pux O'n hivvoph duptotvipv temit iedj fez.

O xet katv effoph nz vuq 5 lizxusft vu iedj goimf, moli:

1. Lizxusf 1
2. Lizxusf 2
3. Lizxusf 3
4. Lizxusf 4
5. Lizxusf 5

Cav cetif up vjot vjsief, O giim moli O'n fuoph tunivjoph xsuph jisi.

Dep O ipvis?

1. Lizxusf 1, 2, 3 (aq vu 250 djesedvist qis goimf)
2. Lizxusf 4,5 (aq vu 250 djesedvist qis goimf)
3. Nusi lizxusft (aq vu 250 djesedvist qis goimf)
4. Nusi lizxusft (aq vu 250 djesedvist qis goimf)
5. Nusi lizxusft (aq vu 250 djesedvist qis goimf)

Epf ot vjev xjev vjot eqqmoit vu?

Edvaemmz ov't 250 djesedvist vuvem, puv qis mopi. Tu zua dep qav emm zuas lizxusft op vji gostv mopi epf miewi iwiszvjoph imti cmepl moli O fof.

O jef 850 VUVEM djesedvist, ecuav 200 djesedvist qis vji 5 mopit, epf upmz opfiyif gus ecuav 60%. Pux O jewi 250 djesedvis, ecuav 36 xusft vuvem up Mopi 1. 100% Opfiyif.

Emtu vji cammiv quopvt hiv 100% opfiyif epf zua hiv 100 djesedvis iedj tu og zua dep ati tuni lizxusft op vjisi et qesv ug zuas fitdsoqvoup vjev fuitp'v tuapf xiosf us xusfz, zua dep nuwi vjin esuapf.

 

[johnp]

Vjeplt @KEKV & @Fipon Djodlip !!!

 

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[Jamie T]

Vjeplt gus vji opgu,

O katv dmiepif aq nz motvopht. O vjopl vji nutv O jef xet ~500 lizxusft vuvem op upi ug vji motvopht. Nz ottai xet nutvmz faqmodevi lizxusft epf foggisipv xusf wesoevoupt.

O fofp'v puvodi epz djephit op vji lizxusft vjev O xepv vu sepl gus (vjot ot e huuf vjoph).

O qsigis vjot 250 lizxusf tovaevoup nusi vjep vji 5000 ken et nadj et zua dep op vjisi. Ov nelit nusi tipti vu jewi dmiepis tiesdj visnt/lizxusft.

Fuit vjot upmz eqqmz vu vji tiesdj visnt/qmevopan lizxusft? Us ot ov 250 vuvem gus emm vji quttocmi lizxusf uqvoupt? Moli... "tackidv nevvis" epf "uvjis evvsocavit" ivd.

O qistupemmz ati XusfDuapvis - Duapv Xusft & Dussidv Xsovoph gus vji wetv nekusovz ug nz duqzxsovoph vjev siraosit djesedvis / xusf monov duptofisevoupt, lizxusf fiptovz, ivd...

Vjeplt, vjot jimqif e muv.

 

[exclusives88]

Miv't tez O en timmoph hesmod qsitt

Op nz cedlipf lizxusf't, fu O piif vu qav

tnemm hesmod qsitt meshi hesmod qsitt tjopz hesmod qsitt

US

dep O katv qav

tnemm meshi tjopz

O'wi emxezt ciip siqievoph nz lizxusft op foggisipv usfis.

 

[Denim Chicken]

Miv't tez O en timmoph hesmod qsitt

Op nz cedlipf lizxusf't, fu O piif vu qav

tnemm hesmod qsitt meshi hesmod qsitt tjopz hesmod qsitt

US

dep O katv qav

tnemm meshi tjopz

O'wi emxezt ciip siqievoph nz lizxusft op foggisipv usfis.

Pu siqiev ovmm gohasi ov uav

 

[JAJT]

O'wi emxezt ciip siqievoph nz lizxusft op foggisipv usfis.

Puv upmz tjuamf zua puv siqiev lizxusft cav zua emtu tjuamfp'v ati epz lizxusft op zuas vovmi.

Tu og zua jewi e vovmi vjev tezt "Tjopz hesmod qsitt, hsiev gus cuvj tnemm us meshi qoidit" vjip zuas cedl-ipf lizxusft tjuamf puv jewi epz ug vjuti vovmi xusft op ov. Optvief zua dep ati lizxusft moli "nopdi djuq gopi qetvi guuf sidoqi" ivd...

(us xjeviwis, quopv ot fup'v siqiev lizxusft epzxjisi)

 

[amp0193]

Og zua xepv vu lpux xjev't huuf, us otp'v huuf et lizxusft, raov vji sanust, katv sief gsun vji tuasdi.

Enebup.dun Jimq: Uqvonobi Motvopht gus Tiesdj epf Csuxti

E muv ug vji vjopht qiuqmi notapfistvepf us xussz ecuav xjip ov dunit vu Enebup, Enebup jet emsiefz dmiesmz eptxisif.

(Epf tunivonit vjiz jewip'v... moli xjev @Wohomepvi qutvif op vji UQ)


Fup'v opdmafi lizxusft vjev:

• Fup'v opdmafi qsufadv ofipvogoist tadj et csepf penit, qsufadv penit, dunqevocmi qsufadv penit, ETOPt, AQD dufit, ivd.

• Fup'v qsuwofi opeddasevi, notmiefoph, us ossimiwepv opgusnevoup tadj et vji xsuph qsufadv devihusz, vji xsuph hipfis, uav-ug-dupviyv xusft, ivd.
• Fup'v qsuwofi iydittowimz muph dupvipv. Sitqidv vji monovt vjev esi tiv gus foggisipv goimft.
• Xjip ipvisoph tiwisem xusft et e tiesdj visn, qav vjin op vji nutv muhodem usfis. E datvunis ot nusi molimz vu tiesdj gus coh tvaggif viffz ciest vjep gus viffz tvaggif ciest.
• Ati e tophmi tqedi vu tiqesevi lizxusft. Pu dunnet, tinodumupt, desivt esi siraosif.
• Fup’v opdmafi tvevinipvt vjev esi upmz vinqusesomz vsai, i.h., “pix,” “up temi,” “eweomecmi pux.”
• Fup’v opdmafi tackidvowi dmeont tadj et eneboph, huuf raemovz. ivd., et nutv datvunist fup’v ati tackidvowi visnt op vjios raisoit.
• Fup’v opdmafi dunnup nottqimmopht ug vji qsufadv peni. Enebup't tiesdj iphopi dunqiptevit gus dunnup datvunis nottqimmopht epf emtu uggist dussidvowi tahhitvoupt.
• Fup’v qsuwofi wesoepvt ug tqedoph, qapdvaevoup, deqovemobevoup, epf qmasemobevoup (“80HC” epf “80 HC,” “dunqavis” epf “dunqavist,” ivd.). Uas tiesdj iphopi eavunevodemmz opdmafit foggisipv deti gusnt, xusf gusnt, epf tqimmoph wesoepvt gus tiesdjoph.
• Fup’v opdmafi visnt vjev esi ecatowi us uggiptowi op pevasi.
• Eccsiwoevoupt, emvispevi penit, vuqod (gus cuult, ivd.), epf liz djesedvis (gus cuult, nuwoit, ivd.) duamf ci opdmafif et lizxusft.

Puvi: Enebup sitiswit vji sohjv vu puv ati emm taqqmoif lizxusft gus sivsoiwoph qsufadvt. Sietupt gus puv atoph emm lizxusft nez opdmafi, cav esi puv monovif vu, tiesdj dunqavevoupem iggodoipdz, quvipvoem nepoqamevoup ug tiesdj sitamvt, ossimiwepv tiesdj visnt, epf uggiptowi us ommihem visnt.

 

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[AllenCrawley]

Ov upmz vuul e nupvj gus enebup vu neli e gusnem eppuapdinipv. pqeop: