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Amazon Keywords Question

Marketing, social media, advertising


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Jul 8, 2017
Northeast Ohio
Not sure if this is posted in the appropriate place -- feel free to move.

I'm looking for information about Amazon keywords. As I'm preparing to launch my first product (it's been a long road!), I see that Amazon provides space for 7 keywords or phrases. What I'm wondering is: If you use a phrase, does the entire phrase need to be searched for to create a match?

For example, "mini bluetooth laptop mouse" is a phrase. If someone types "mini laptop mouse" will that register as a match on Amazon, even if "bluetooth" was not included in the search? If the answer is yes, it seems to me the smartest approach would be to include several words in each of the 7 keyword search boxes. If the answer is no, then it may be smarter to use singular words instead of multiple words per box.

Appreciate you sharing your experience.
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