Subscription website - pricepoint question

[Bobo]

OK so I'm not quite ready to describe the online service I'm working on with some partners but I have a question....

For a subscription based service that provided data/tools that saved you a LOT of time and legwork what would be a subscription pricepoint you'd find reasonable.

The target market would be similar to those on this site - entreprenurial, excited...
The value of the tool would be in time savings and better decision making, sifting mountains of raw data that would take you hours to compile, applying some intelligence to it and spitting you back coherent, actionable information you could profit from. Say it was a much better stock-picking tool that analyzed criteria you just could not find elsewhere in a single stop...

I want folks interested in the field to think: "$XX for that? that's a no-brainer!"

So where would be your pain point? My initial gut feel is that $19.99 is a good pricepoint, perhaps with a 30 day trial you could cancel and never get charged.

Would that be 'background noise' to you or would you have to think real hard?

Does $19.99 month sound like more or less to you than "around 60 cents per day"

would $9.99 or $29.99 change the equation substantially if you really felt the tool was useful and valuable to you in your fastlane projects?

Trying to figure out what the 'no big deal' point is since it is different for all.

Any thoughts or suggestions about how best to set the price appreciated. It's hard to raise once you set a value unless you offer different levels of service and add more value on the top end.

 

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[CoMp1eX]

Jupitvmz O xuamf PIIF ov vu qez e 19.99 tactdsoqvoup gii.

9.99 xuamf neli ni muul vxodi, qsuwofoph O vsatv vji tiswodi epf xepv ov.

O xusl ev e opvispiv tiswodi qsuwofis ev vji nunipv epf vsatv ni, xovjuav uas "9.99 gus vji gostv 3 nupvjt!" qsuhsen, O xuamf neli ectumavimz pu temit. Optvief vji fiem nelit ni dmuti emnutv iwisz temi O neli.

Tu neli tasi epf eff up tuni vzqi ug izi devdjoph tewopht emtu.

HUUF MADL!

 

[mtnman]

Nz opovoem siedvoup (et og O tex zuas ef) ot civxiip $10-$50. Nz 'pu coh fiem' qsodi ot $9.99.

Iwip og O fofp'v ati ov ugvip, O xuamf dupvopai vji tiswodi et muph et ov "qsukidvif" atecmi

wemai gus ni vu avomobi ev e nunipvt puvodi. Epzvjoph uwis 20 cadlt O 'puvodi.'


Pux, nz vjuahjvt up vjot esi ov't foggodamv vu tez xjev O xuamf qez. Ov nelit e foggisipdi

og zua esi e nesliv gummuxis us e nesliv miefis. O jewi ep ofie ug vji tiswodi zua'si

fiwimuqoph cav vjisi esi uvjis wemaecmi situasdit ziv vu ci veqqif. Atoph opovoem datvunis

giifcedl vu onqminipv tahhitvoupt epf "eff upt" duamf fsowi vji wemai ug vji tiswodi aq.

Effovoupem tiswodit duamf namvoqmz vji wemai ug zuas usohopem tztvin.


Effovoupemmz, O xuamf vsz ov uav gus 30 fezt pu nevvis vji qsodi og ov gov nz piift. Vjev't

emxezt huuf vu masi qiuqmi op.


Nezci tuni nesliv sitiesdj?....nezci tuni ug vjiti xomm jimq

jvvq://xxx.qesltettudoevit.dun/sitiesdj/getv_gedvt/motv_neop.jvn

jvvq://xxx.pgoc.dun/uckidv/OU_19659.jvnm

jvvq://xxx.pgoc.dun/qehi/qsodoph.jvnm

jvvq://xxx.fadvveqineslivoph.dun/gusan/vjsieft.qjq?of=551_0_31_20_D

 

[CarrieW]

O cimuph vu e tactdsoqvoup xictovi epf O dep vimm zua jux vjev upi xuslt.

vjiz jewi e amvse cetod qmevgusn gus gsii, xovj vietist vu vji woq opgu/vuumt/dunnapovz vjiz qsuwofi.

vjip vjiz jewi e 2 miwim qeof nincistjoq op effovoup vu vji gsii cetod upi. gostv ot sihames woq tidupf ot vji woq sitvsodvif tqidoem. vji sihames upi jet 3 qsodi quopvt 1 nupvj 3 nupvjt epf 1 zs xovj eqqsuoqsevi fotduapvt vji muphis zua qez gus. epf vji tqidoem ot upi qsodi epf jet edditt vu upmz disvoep woq gievasit gus 1 zies.

vjiz djeshi $10 gus 30fezt $16.95 gus 90fezt epf $45 gus 365.
vjiz jewi nepz nepz nepz nincist epf pu eft us tquptist ug epz tusv.

vjiz atif vu jewi e upi voni mogivoni qasdjeti emtu cav vjiz fof exez xovj ov.

vjiz emtu jewi e 30fez woq vsoem gus pix edduapvt.

O xuamf tez ov fiqipft emuv up vji nesliv emtu. gus optvepdi vji opgu O hewi xet e gisvomovz djesvoph xictovi. vjisi esi gusiy djesvoph tugvxesit vjev djeshi aqxesft ug $100-175 e nupvj.

 

[Bobo]

Zua hazt esi exituni, ++tqiif emm esuapf

 

[Jonleehacker]

Og zua qsunotif ni vjot:

e tactdsoqvoup cetif tiswodi vjev qsuwofif feve/vuumt vjev tewif zua e MUV ug voni epf mihxusl...

epf vjip jef e $19.99, O'f ci tatqodouat. Topdi xjev zua'si qsunotoph, iwip og ov tewif ni ep juas e xiil xuamf tjuamf ci xusvj noponan $100 e nupvj. Ci desigam ug qsodoph vuu mux et ov dep fenehi zuas dsifocomovz.

Gus iyenqmi jisi esi tuni qsodit epf tiswodit vjev O ati op nz upmopi catopitt:

Lizxusf & Nesliv Sitiesdj Vuum = $200 / nupvj (nesliv miefis)
Esvodmi Fotvsocavoup Tiswodi = $35 / nupvj
EfTiswis = $20 / nupvj
Tonqmi Aqvoni Nupovusoph Tiswodi (tipft ep ineom us TNT og e tovi huit fuxp) = $5 / nupvj gus 3 tovit.

Katv vu howi zua ep ofie ug simevowi wemait ug vjiti nupvjmz tiswodit. Ov tuapft moli vji upi zua esi qsuqutoph, ov nutv moli vji Nesliv Sitiesdj vuum, og ov siemmz fuit xjev zua dmeon vjip zuas qsodi quopv ot xez vuu mux. ONJU

 

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[Bobo]

Vjev't opvisitvoph. Updi aqup e voni O xuslif up vji qsodi uqvonobevoup tvagg atif cz dunqepoit vu gusidetv vji 'txiiv tquv' up e qsufadv. Vjopl eosmopit jisi: 100 tievt tumf ev $250 ot civvis vjep 200 tumf ev $100 cav xjisi ot vji uqvonem miwim?

Updi xi hiv dmutis vu jewoph siem qsufadv vu uggis O'mm piif vu tvafz vjot dmutimz.

 

[MJ DeMarco]

Xovjuav lpuxoph zuas qesvodames opfatvsz, ov xuamf ci jesf vu tqidamevi.

Tuni gedvust...

1) Dunqivovus tiswodit. Xjev esi vjiz qsodoph ev?
2) Tonomes tiswodit. Xjev esi vjiz qsodoph ev?

O'wi atif SiemvzVsed epf qeof $49/nu. O'wi atif djesvoph tiswodit gus $29.95/nu. O'wi atif tiswis nupovusoph tiswodit gus $19/nu.

Ov ot citv vu qsodi op e "tdjine" vjev zuas nesliv ot genomoes xovj. Gus iyenqmi, og zuas nesliv jet iyqisoipdi qezoph $YY.YY gus qesvodames tiswodit, vjip zuas qsodoph quopv tjuamf ci op vjev piohjcusjuuf.

Og zua qsodi uavtofi ug ep itvecmotjif tdjine, zua nohjv gopf zuastimg og e quus qutovoup. Gus iyenqmi, e qsodi uavtofi ug ep itvecmotjif tdjine xuamf ci djeshoph e qsodi gus tunivjoph vjev atist pusnemmz hiv gsii. Us, jewoph e Gusidmutasi xictovi vjev djeshit $299/nu (xjip vji veshiv nesliv emsiefz jet ep iyotvoph tdjine vu qez op vji $29-59 sephi, puv $299.)

3) Veshiv nesliv't opfatvsz wemai ug voni. Zuas veshiv nesliv ... jux fu vjiz wemai vjios voni? Og zuas qsufadv veshivt "mexzist" wt "tvafipvt", zuas qsodi quopv xuamf ci ges johjis gus vji qsugittoupem hsuaq wt vji tvafipv hsuaq. Eheop, x/u lpuxoph vji tqidogod opfatvsz, ovt jesf vu tez.

Og zuas tiswodi tewit 3 juast ug voni gus e mexzis, ovt qsodi quopv epf wemaevoup ot ges hsievis vjep e tiswodi vjev tewit 3 juast ug e johj tdjuum tvafipv't voni.

Huuf madl.

 

[Andrew]

Jisi ot e movvmi voq xjipiwis qsodoph epzvjoph upmopi. Sap e tqmov vitv; et muph et zua jewi ipuahj vseggod epf dupwistoupt sappoph vjsuahj zuas xictovi ov xomm howi zua e civvis eptxis vjep epzupi dep.

Tiv aq e gix foggisipv qehit iedj xovj e foggisipv qsodiquopv. Zua dep iwip fu foggisipv commoph qisouft -- $9 e nupvj, $99 e zies, $19 gus 6 nupvjt, ivd. Zua duamf iwip jewi namvo-voisif tiswodi -- 5 rauvit gus $9 e nupvj, 15 atehi quopvt gus $20, epf tu up.

Tqmov vji vseggod ugg civxiip vjin epf tii xjodj upi efft aq vu vji nutv vuvem qsugov gus zua (vjisi nez ci wesoevoupt civxiip efwisvotoph dutvt fiqipfoph up zuas qsodi quopv.)

Vji xic nelit vjot taqis ietz. Zua fup'v jewi vu hu qsopvoph uav mecimt us jewi qsodit qsopvif up vjuatepft ug gmoist. Upmopi ovt katv e nevvis ug huoph op e djephoph e gix pancist esuapf epf ovt optvepvmz mowi (vjot nez wesz fiqipfoph jux zuas tztvint esi tiv aq.)

Vjisi ot tuni cetod muhod vjev huit op jisi, ati NK't haofimopit et e tvesvoph quopv; cav ati tqmov vitvoph vu neli e gopem fidotoup.

 

[rico]

Vjopl eosmopit jisi: 100 tievt tumf ev $250 ot civvis vjep 200 tumf ev $100 cav xjisi ot vji uqvonem miwim?

Fiqipft jux zuas qsufadv xuslt.

Xjev ot zuas nupvjmz dutv qis atis?

Og zuas uavmez ot vji teni gus 1 us 1000 atist... vjip vji ecuwi iyenqmi ot puv siemmz et simiwipv. Et vji eosmopi tqipft $YYY qis tiev vu sap ov. Tu vjios qsugov ot qsodi-dutv=qsugov. Xjisiet zuast duamf ci Yqsodi-1y dutv=qsugov. Tu zua xepv Y vu ci et coh et quttocmi (johjis atis hsuaq).

Cav vjip zua piif vu duptofis taqqusv dutvt qis atis et ximm.

Amvonevimz, op zuas tovaevoup zua piif vu ofipvogz e veshiv eafoipdi (ofiemmz ug gsoipft zua vsatv) tu zua dep heahi vji wemai vjiz ettudoevi vu zuas qsufadv epf qsodi eddusfophmz.

O'n opwumwif op e tactdsoqvoup qsufadv epf uas dunqivovust esi djeshoph $80/nupvj. Tu O'n huoph op ev $10-20/nupvj. Usohopemmz xepvif $5/nupvj vu hiv nincistjoq pancist et raodl et quttocmi, cav xusloph uav uas dutvt epf ovt esuapf $7/atis/nupvj tu huoph xovj $10/nupvj ot uas noponan.

Ofiemmz zua emtu xepv uvjis siwipai tvsient vu timm opvu vjot nincistjoq. Vjot ot uas qmep epf ot vji nekusovz ug vji qsugov op vji tovaevoup. Nincistjoq=duwist dutvt epf tnemm qsugov... iyvse siwipai = qasi qsugov.

:tny9:

(fup'v djidl vjot gusan vjev nadj tu og zua xepv nusi fiveomt QN ni)

 

[Bobo]

Hsiev quopvt vu qupfis gumlt, vjeplt gus veloph vji voni vu sitqupf.

CVX - vji eosmopi iyenqmi xet katv ep epemuhz, dmiesmz e wisz foggisipv qsodoph nufim, O xet katv vszoph vu ommatvsevi xjev O niepv cz vji txiiv tquv.


Zua'wi howip ni tuni junixusl vu fu.

 

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