I have always been a Rich Dad fan and since coming here I have had my eyes opened... but it's been more than that... so should I say... popped out? MJ has made me realize some of the paths I was going down weren't the correct ones. I knew something was fishy in the back of my mind... I knew I was going down A path but I wasn't quite sure where it lead. I definitly have to give it up to him, and ALL of you to let me stand on your shoulders and look out at the horizon of what's to come. The future is so clear to me now. I can see the path that I'm on, but better yet I can see the future for many of the paths I see! Maybe this doesn't make sense to you guys, maybe I'm not explaining it right, but I can really say now that I see the light and since joining this forum a few months back I am well on my way to becoming greatly successful!
Anyways. One of the books I picked up recently at the recommendation of a couple of you is E-Myth. Which if anyone hasn't read it or done the audio like I normally do. DO IT. It has something for every type of business as I am about to explain.
I can already spell out some MAJOR differences in what has been happening in my business. I would like to continue to write on this thread as I continue to develop the business systems but I will start out with a major one that has sprouted some great success IMMEDIATELY!
Allow me to explain some quick background. Owning a Martial Arts school has always been a dream of mine. Since I was 8 years old I was ready for it! As the years went by I learned more and more about business from mentors, friends, and teachers. The problem is that this business is "UN-Systemizable!" There is NO WAY you can have systems in place to teach someone how to teach Martial Arts lessons in the way you have learned over the past 16 years! The business is based off of my character, my charisma, the business is based on ME! I am what's special, I am the entertainer, I am the great salesman, I am the best teacher in the Midwest, I am, I am, I am... The problem is that I have always tried to be THE BEST. I have competed in the Martial Arts for 16 years, nationally and internationally. I ended up my competition career with 2 U.S. National Titles. It took me a couple years to realize... well actually it took me a couple of months on this forum to realize that I was going down the S path... permanantly. I had to change my way of thinking. I was letting myself say a word I never normally allow myself to say! That dreaded C word... No, not cookie, I love cookies.
Can't! Except for this time is was a silent one for me. It snuck up on me like a ninja. Like I tell people as a joke, you really need to watch out for ninjas... they are everywhere! Well this word can't was a ninja trying to assassinate me. Not literally, not physically, but "future-successively" and financially!
I wouldn't say such a word outloud, but this this ninja was making me say it in my mind. It was all about my staff. "Why Can't she do this?" "Why can't he understand this?" "Why why why!?!?!" Then it hit me like a grand piano dropped from a 4th story window. While we have been massively successful (more successful than any school in our area has EVER been). We got hit hard. We missed 25 new sign ups. That 25 new sign ups equate to about $1,500 a piece. And if you did the math, we lost out on about $37,500 in less than a month! Now that may not seem like a lot to some businesses, but as a new business that would have paid my rent for the next 8 months!
Something had to be done. I couldn't understand it. I started looking for more competant employees. I have always been "smarter than the average bear". I have always had this undying hunger to be the best at EVERYTHING I do. Now it was time to find other people like me... so I looked... and I looked... While I did that I picked up a couple more books from the local Barnes & Nobles. One of them being E-Myth. And we have all heard it before. We all know the story of McDonalds. But something jumped out at me. Something that has always been said but not done. A thought in my head. I had made a post a while back talking about "bottling up my charisma and selling it"... Then it hit me. I never said can't before, why start now? "HOW do I create a system so any idiot can sound, act, look, talk, and be like me?" At the moment the business IS me. So how do I create more of ME? Then I started to realize... it wasn't ME I was selling. I needed to seperate ME from the equation!
So I started to work VERY excited about creating a system to get people to do what I can do. After all, anything one human being can do, another can! I started writing down things I said to students, clients, etc. I started mentally cataloguing different things throughout the day and writing them down. I knew what I had to do....
So after all of this allow me to share my recent success with systemizing my business. I do many different things to get leads for new students. Last week I had a stack of about 100 different leads from two different community events. The week before I had another stack of 50 some that ended up being a complete wash. We got little to none of any of them to return a phone call! This is part of the reason I was so frustrated! Why can I call these people and get them to 1. Return my phone call AND 2. come in to try a class!? And my staff can NOT!? :smx8:
So I did a couple. Of course results were great, 3/4 calls I made answered and scheduled to come in for a free class. I left a message on the fourth one. 75% success rate, maybe 100%, I will have to check if that last one called back yet.
I wrote down WHAT I said, HOW I said it, and WHY I said certain things in a "How-to" sheet for what I called Registration Phone Calls. Lone behold, the calls were made, success has been off the charts, and my staff is happy, they are successful, and they feel GREAT. THIS is what I wanted!! THIS is what I needed!
What's even better was I split the 100 leads in to 2 seperate piles. 50 for one of my less than capable staff member and 50 to my extremely capable staff member. Results were great on BOTH ends!
I have moved this theory in to EVERY tiny little aspect of the school. And I have to say it is starting to run like a well oiled machine.
My next post I wil tell you what challenges and speed bumps I ran in to. The revisions I had to make. And the other successes I have had with it.
Thanks again everyone.
Anyways. One of the books I picked up recently at the recommendation of a couple of you is E-Myth. Which if anyone hasn't read it or done the audio like I normally do. DO IT. It has something for every type of business as I am about to explain.
I can already spell out some MAJOR differences in what has been happening in my business. I would like to continue to write on this thread as I continue to develop the business systems but I will start out with a major one that has sprouted some great success IMMEDIATELY!
Allow me to explain some quick background. Owning a Martial Arts school has always been a dream of mine. Since I was 8 years old I was ready for it! As the years went by I learned more and more about business from mentors, friends, and teachers. The problem is that this business is "UN-Systemizable!" There is NO WAY you can have systems in place to teach someone how to teach Martial Arts lessons in the way you have learned over the past 16 years! The business is based off of my character, my charisma, the business is based on ME! I am what's special, I am the entertainer, I am the great salesman, I am the best teacher in the Midwest, I am, I am, I am... The problem is that I have always tried to be THE BEST. I have competed in the Martial Arts for 16 years, nationally and internationally. I ended up my competition career with 2 U.S. National Titles. It took me a couple years to realize... well actually it took me a couple of months on this forum to realize that I was going down the S path... permanantly. I had to change my way of thinking. I was letting myself say a word I never normally allow myself to say! That dreaded C word... No, not cookie, I love cookies.
Can't! Except for this time is was a silent one for me. It snuck up on me like a ninja. Like I tell people as a joke, you really need to watch out for ninjas... they are everywhere! Well this word can't was a ninja trying to assassinate me. Not literally, not physically, but "future-successively" and financially!
I wouldn't say such a word outloud, but this this ninja was making me say it in my mind. It was all about my staff. "Why Can't she do this?" "Why can't he understand this?" "Why why why!?!?!" Then it hit me like a grand piano dropped from a 4th story window. While we have been massively successful (more successful than any school in our area has EVER been). We got hit hard. We missed 25 new sign ups. That 25 new sign ups equate to about $1,500 a piece. And if you did the math, we lost out on about $37,500 in less than a month! Now that may not seem like a lot to some businesses, but as a new business that would have paid my rent for the next 8 months!
Something had to be done. I couldn't understand it. I started looking for more competant employees. I have always been "smarter than the average bear". I have always had this undying hunger to be the best at EVERYTHING I do. Now it was time to find other people like me... so I looked... and I looked... While I did that I picked up a couple more books from the local Barnes & Nobles. One of them being E-Myth. And we have all heard it before. We all know the story of McDonalds. But something jumped out at me. Something that has always been said but not done. A thought in my head. I had made a post a while back talking about "bottling up my charisma and selling it"... Then it hit me. I never said can't before, why start now? "HOW do I create a system so any idiot can sound, act, look, talk, and be like me?" At the moment the business IS me. So how do I create more of ME? Then I started to realize... it wasn't ME I was selling. I needed to seperate ME from the equation!
So I started to work VERY excited about creating a system to get people to do what I can do. After all, anything one human being can do, another can! I started writing down things I said to students, clients, etc. I started mentally cataloguing different things throughout the day and writing them down. I knew what I had to do....
So after all of this allow me to share my recent success with systemizing my business. I do many different things to get leads for new students. Last week I had a stack of about 100 different leads from two different community events. The week before I had another stack of 50 some that ended up being a complete wash. We got little to none of any of them to return a phone call! This is part of the reason I was so frustrated! Why can I call these people and get them to 1. Return my phone call AND 2. come in to try a class!? And my staff can NOT!? :smx8:
So I did a couple. Of course results were great, 3/4 calls I made answered and scheduled to come in for a free class. I left a message on the fourth one. 75% success rate, maybe 100%, I will have to check if that last one called back yet.
I wrote down WHAT I said, HOW I said it, and WHY I said certain things in a "How-to" sheet for what I called Registration Phone Calls. Lone behold, the calls were made, success has been off the charts, and my staff is happy, they are successful, and they feel GREAT. THIS is what I wanted!! THIS is what I needed!
What's even better was I split the 100 leads in to 2 seperate piles. 50 for one of my less than capable staff member and 50 to my extremely capable staff member. Results were great on BOTH ends!
I have moved this theory in to EVERY tiny little aspect of the school. And I have to say it is starting to run like a well oiled machine.
My next post I wil tell you what challenges and speed bumps I ran in to. The revisions I had to make. And the other successes I have had with it.
Thanks again everyone.
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