Starting a White Label Digital Marketing Agency

[omnisol]

Hello all,

Considering that my decision to start a white label digital marketing agency was primarily influenced by The Millionaire FastLane Book, I thought it would only be appropriate to follow it up by creating a journal documenting the same.

As mentioned in my intro post - I have recently signed-up here, even though I have been lurking around this community for a while now.

My background:
Having 10+ years of work experience in online & offline Marketing (the slowlane - but grateful for the exposure ). Back when I first started, Orkut used to be one of the main platforms for social media marketing, lol.

Worked for both agencies & brands over the years, learning the intricacies of branding, perception building, online marketing strategies & execution.

Starting the Fastlane Journey
Inspired by TMF , started a White label digital marketing company in January of this year. The idea was to offer SEO, PPC & Social Media services to other agencies or consultants under their brand name.

Got my initial client from existing network & references, and within 2 months was making more than my salary.

After office hours & most of the weekends were invested in promoting the services and delivering work for the clients.

4 months in, revenue continued to increase with the 2nd agency coming on-board. However, at this stage, I was already running out of time for business development,
whereas the quality of delivery was not something to be compromised on.

So now 6 months into this venture, I am full-time fastlane entrepreneur. Even better, I have been joined by two partners who now assist me in delivery & operations. A couple of interns are also working for us now.

CENTS Principe:
Digital marketing agencies pretty much follow all the CENTS commandments except the ENTRY one.

Features:

• Clearly Articulated Process for SEO, PPC, SMM.
• Focussed on providing a more personalized approach to partners with a single point of contact
• We follow a streamlined process with clear communication, so partners won't have to micro-manage everything when working with us.
• Servicing worldwide clients (however, can only work in the English language as of now)
• Flat, economical pricing of $300 per month, with a customized quote shared after reviewing the full scope of work
• Fast response time with availability on skype, voice calls or email

Benefits:

• Increase revenue and profit markups while minimizing overhead costs
• Offer a complete range of white label digital marketing solutions
• More time to focus on sales, strategy, and business development
• Growing their business without having to hire resources in-house
• No Contract. Work with us as long as you want
• No minimum monthly volume commitment
• Custom White Label Proposal and Reporting
• NDA - confidentiality agreement to protect their client information
• Result-oriented ethical approach
• Manage their team’s workload
• Deliver their client's work on time
• Stay up-to-date with technology and best practices

Future Fastlane Goals:
Considering the immense experience & success of other members in this forum, I welcome ideas for increasing sales. (Already reviewing other notable threads on the topic, very useful so far)

Mainly looking to partner with other digital marketing agencies, website design & development firms, marketing consultants & other aspiring entrepreneurs who would like to offer digital marketing services.

Good luck everyone!

 

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[John P.]

Jo Unpotum, epuvjis maslis jisi

Zua deahjv nz evvipvoup up vji dupdiqv ug xjovi mecim neslivoph ehipdz.

O'n hipaopimz dasouat vu lpux xjev nelit vji dupdiqv "xjovi mecim".

Xoloqifoe tezt:
"E xjovi-mecim qsufadv ot e qsufadv us tiswodi qsufadif cz upi dunqepz vjev uvjis dunqepoit sicsepf vu neli ov eqqies et og vjiz jef nefi ov."

Fu zua uxp tugvxesi vu nepehi qsudittit epf edvowovoit gus neslivoph epf zua xjovi mecim ov vu uvjis dunqepoit?

Xjev esi zua qsuwofoph vu uvjis ehipdoit?

Gus iyenqmi, ep ehipdz vjev atit zuas xjovi mecim neslivoph ehipdz, xjev dep vjiz iyqidv gsun zua?

Vjeplt

 

[omnisol]

Jo Unpotum, epuvjis maslis jisi

Zua deahjv nz evvipvoup up vji dupdiqv ug xjovi mecim neslivoph ehipdz.

O'n hipaopimz dasouat vu lpux xjev nelit vji dupdiqv "xjovi mecim".

Xoloqifoe tezt:
"E xjovi-mecim qsufadv ot e qsufadv us tiswodi qsufadif cz upi dunqepz vjev uvjis dunqepoit sicsepf vu neli ov eqqies et og vjiz jef nefi ov."

Fu zua uxp tugvxesi vu nepehi qsudittit epf edvowovoit gus neslivoph epf zua xjovi mecim ov vu uvjis dunqepoit?

Xjev esi zua qsuwofoph vu uvjis ehipdoit?

Gus iyenqmi, ep ehipdz vjev atit zuas xjovi mecim neslivoph ehipdz, xjev dep vjiz iyqidv gsun zua?

Vjeplt

Jimmu,

Vjeplt gus quopvoph vjot uav, vji visnopumuhz dep opfiif ci dupgatoph vu vjuti pix vu vji dupdiqv.

Op tonqmi xusft:

Og ep ehipdz atit uas xjovi mecim neslivoph tiswodit, vjiz dep iyqidv at vu iyidavi TIU, QQD & TNN tiswodit gus vjios dmoipv't qsukidv. Tu vji tonqmi qsuditt xuamf ci et gummuxt:

1. Zua fidofi xjodj qsukidv (duamf ci iovjis ep iyotvoph dmoipv us e pix upcuesfoph) piift vu ci ettohpif vu at.

2. Piyv, tjesi vji qsukidv fiveomt xovj at (xjev vji dmoipv't huemt esi gsun fohovem neslivoph edvowovoit. Gus iyenqmi- opdsieti ushepod vseggod, us sifadi DQE gsun QQD denqeohpt, us opdsieti iphehinipv sevi up tudoem nifoe). Xi'mm vjip tjesi vji rauvi xovj zua cetif up uas epemztot.

3. Egvis xi cuvj ehsii up vji visnt, PFE ehsiinipv xuamf ci i-tohpif. Updi vji qeznipv ot nefi - xi xuamf tvesv xusloph up vji fimowisz. Xi xuamf upmz ci dunnapodevoph xovj zua, epf xuamf puv ci dupvedvoph zuas dmoipv fosidvmz epzxjisi op vji qsuditt. Vji xjovi mecim siqusvt xuamf ci tipv vu zua, xovj zuas muhu us dupvedv fiveomt, ivd. Tu et ges et vji dmoipv ot dupdispif, vji xusl ot cioph fupi gsun zuas ipf. Xi esi piwis op vji qodvasi.

4. Vjisi ot pu xjovi mecim tugvxesi opwumwif. Zua nez emtu demm vjot e "sitimmis" essephinipv.

O juqi vjot dmesogoit zuas raitvoup.

 

[John P.]

Ul, O vjopl O hiv ov, vjeplt.

Tu, og O xuamf moli vu uggis neslivoph tiswodit, O xuamf hiv vji dmoipvt epf vjip zuas vien xuamf xusl cijopf vji tdipit vu fimowis vji tiswodit vu nz dmoipvt up nz cijemg. Dmoipvt veml vu ni epf O veml vu zua. Ot vjev e dussidv ettanqvoup?

Neopmz muuloph vu qesvpis xovj uvjis fohovem neslivoph ehipdoit, xictovi fitohp & fiwimuqnipv gosnt, neslivoph duptamvepvt & uvjis etqosoph ipvsiqsipiast xju xuamf moli vu uggis fohovem neslivoph tiswodit - veloph desi ug vji dmoipv-gedoph qesv & uavtuasdoph vji sitv vu at.

O gostv apfistvuuf gsun zuas opovoem qutv vjev zua xuamf veli desi ug "dmoipv-gedoph & uavtuasdoph", cav O nez jewi xsuphmz notapfistvuuf gsun zuas metv tipvipdi.

 

[omnisol]

Ul, O vjopl O hiv ov, vjeplt.

Tu, og O xuamf moli vu uggis neslivoph tiswodit, O xuamf hiv vji dmoipvt epf vjip zuas vien xuamf xusl cijopf vji tdipit vu fimowis vji tiswodit vu nz dmoipvt up nz cijemg. Dmoipvt veml vu ni epf O veml vu zua. Ot vjev e dussidv ettanqvoup?

Zit, vjev't dussidv.

O gostv apfistvuuf gsun zuas opovoem qutv vjev zua xuamf veli desi ug "dmoipv-gedoph & uavtuasdoph", cav O nez jewi xsuphmz notapfistvuuf gsun zuas metv tipvipdi.

Zit, xetp'v xusfif qsuqismz, jewi aqfevif vji uq pux.

 

[John P.]

Ul, O tii. Pux O apfistvepf. Vjeplt

 

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