choose one model that is low barrier to entry (like a service)
One niche
One model
One lead gen method
Stick with that one niche, model, lead gen method for 12 months.
Don't do ANYTHING else. Just that one lead gen method, to find clients in that one niche for that one model
That's it.
Don't over-complicate it. Or 10 years will have passed and you're still having new ideas with not a single dollar of revenue to back you up
Yeah it's really that simple.
IDEA - $3,000 to $1,000,000 in 15 months: HOW TO DO IT
Most people overestimate what they can do in ONE year and underestimate what they can do in FIVE years.
www.thefastlaneforum.com
This post by MJ shows why.
Even 1 year is not always enough to get the ball rolling completely, but if you have the right strategy and you stick to it, you'll lay down a solid foundation and build a positive feedback loop that keeps you going after that.
You'll never get super tangible results in a day or a week or even a month. 3 months should be the minimum (and maximum imo) event horizon for which you should design your strategy and process. Plan that shit out. What are you trying to accomplish? How are you going to accomplish it? Then just stick to it through thick and thin.
You can have a 3 month perspective, and split that into 2 week chunks when you look back and take in all the progress you've made, then see if you're still moving in the right direction to reach your 3 month target, and if not reassess and realign yourself.
This is crucial.
One big contributing factor for people's failure, idea-hopping, giving up, etc. is that they always look forward. You always have that image in front of you that you always compare yourself with. The lambo or the million dollar a year business or the 4 hour work-week sitting on a beach sipping on a cocktail... and you work and you work and it looks like you're never getting closer to that unattainable ideal that may very well be 2, 3, 5, or even 10 years into the future.
Your steps are heading there, but they're too small to make a difference now. So you feel like you're not making any progress. Your motivation dwindles. Your hope evaporates. But wait... a new shiny thing comes along that promises you an easy way to reach that vision. And it's not gonna take 5 years but it's gonna take 1 month because whomever schmuck wants to sell you their $5k course.
You hop on that, you get that initial hype of "I can do this" and you're pumped up. You take action. And then you look forward again and see you've not gotten anywhere. Rinse, repeat, forever and ever until you're forced to go back to a day-job doing whatever low-value work you used to do.
Now compare that with looking backward.
It doesn't matter how far ahead in the future your vision is. You just trust the process, that if you follow this path you'll get there eventually. You know where you're going. You know you'll get there. You don't care where. So you start on your journey. You take a few steps. You build something. 2 weeks pass. You look back: "Oh wow I just built a few pages of my website and I sent 300 emails. 5 whole people replied! That's way more than the 0 I started with." and you feel good about your progress instead of feeling bad about your lack of arrival to your destination.
Then you look at what was a good use of time and what wasn't. You drop the trash, keep the good stuff. And you set out on your path again. 2 weeks later, you look back again. "Dayum I sent 400 emails this time and now I have 7 replies and I got on a call with 3 whole people. I feel like I'm going somewhere"
Your instagram followers are going up. Your collection of content is getting bulkier. Your traffic is growing. And then eventually you get your first sale. Then your second. Then 10. Then 100. Then it all gets easier and easier and you get closer and closer to your destination without even noticing it. Because you're looking back and all that matters is that you're getting further down the path and growing larger, higher, faster than when you started.
Write shit down. Keep track of your progress. Revisit your strategy and iterate it to improve and realign yourself on the right path. Trust the process. And you'll F*cking get there.
Don't do these things and you'll keep yoyoing around between ideas like a ferret with fleas.
As long as you're creating value and helping people you'll be going in the right direction. You can figure things out along the way to fine-tune your destination. So just go and create value. It's not rocket science.
You want to do real-estate? Buy a house.
What do you mean you don't have money to buy a house? Why not?
Here's one thing you could do: EXECUTION - The Quickest Way I Know of To Make $10k If You Are Dead BROKE!! SERIOUSLY
Here's another: REAL ESTATE - How To Live Rent Free - Attn. Bootstrappers and Those Struggling Financially
Or this: REAL ESTATE - Office Hacking - How I get a "free" office and an asset
There are a lot of other interesting things you could do if you had the balls to do them...
So what's holding you back?
Capital has never been cheaper in the history of the F*cking planet. Reference interest rates are negative ffs. Can't get a loan? Why not? Haven't had a job for a year? Shit credit? Why don't you get a job and fix those? Why don't you find an opportunity and split it up with someone who does have capital? You bring labour and expertise, they bring money, you both win.
You could pick a niche, any niche, work in it, build some value, build some capital to pay a down-payment and then get started in Real Estate. You can do that in a year. You probably can't build a million-dollar in equity in a year, but enough to get started. If you flip-flop around, though, you won't do any of this and still be in the same spot 5 years from now.
I'd know, since I've stood still for 5 years of my life not committing to anything and wasting opportunities left and right while accumulating knowledge and skills that I already had enough of.
Do you want to build a clothing brand first? Fine. You can do that. You can get a brand going in a day. Start off with 1 product. People who sold MAGA hats or Bernie sitting t-shirts made a lot of money because they saw a big desire in the market and they filled it. Find one burning need that a clothing brand can solve and focus 100% on solving that need. Build a funnel to quickly test market demand for it. You don't even need to have a product yet, you just want to validate that the need exists. You find the people, offer them what they want, collect their interest (and their money) and only then should you worry about giving them what you offered.
If you can't sell the product there's no point worrying about fulfilling it. Once you've got the need and the interest, find THE BEST way you can fill that gap. The highest quality product. The fastest delivery. The most awesome way of getting it. Even if you're at a loss. Go above and beyond. And use that amazing fulfillment as the foundation for your brand... you need word of mouth. You need to impress. Then you can ask those people what other shit they want. And now you can make a profit.
You can do this with an upfront investment of like $500. If you're lucky you might even break-even with your first attempt. But if you don't it's fine... because what matters is that you're on the right path. And you're making progress. And you can improve. And losing some when you start is fine because you'll make it all back later as you figure things out... IF YOU STICK WITH IT.
Yes, you want to fail often, small and fast, and you want to take your winners and scale those up as much as you can. But how can you know if something is a winner or not when they just get 1 month to pan out?
So just make up a plan. It doesn't have to be great. It can be a totally shit plan.
Any plan is better than no plan.
And then stick with it.
You have a lot of ankle-deep knowledge in a lot of areas from what I can tell. That's great. It means you've got a feel for things and can tell the water's temperature. But if you want to really make it big... you've gotta swim with the whales. Can't do that if you're still tipping your toes on the shore.
Take it a step at a time. Knee-deep. Then waist-deep. Neck-deep... When you're ready you can dive.
But to swim for real, you've got to focus on one thing, at least at first, so you can build on it incrementally.
So here's a thought. Maybe you can meet the long-term with the short-term and plan a more coherent path...
Why not build a clothing brand for real-estate people? I'm sure people who flip houses have their own memes and inside jokes. Or loan brokers. Or agents... you could potentially fill a unique niche here. And you'd probably want to meet rich successful real-estate people to build your network for when you get into it. Might even find a mentor because you made him laugh with a dumbass shirt that only him and a few of his buddies would get.
What's important is that you can help these people out before you're ready to dive and swim with them, and they'd have some excess money to fund your journey until then or invest with you when you get there.
What could you do to help them out with a clothing brand?
I have no clue.
That's your job to find out. Talk to them. Give the people you'd want to have in your network a call and ask them stuff. Figure out what they want and then offer it to them. What's the worst that can happen?
Now get going and the next time you post it better be about how much you've accomplished since you've started this thing, rather than about the new thing you're thinking of starting.
ᕦ(ò_óˇ)
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
Last edited: