I did not read the book, but I did watch the TED talk a few times over the past years.
The feeling I always get is that he picks his data to fit his story. People don't buy why you do something, why you do anything is irrelevant, people buy to satisfy their needs. They buy perceived value. And due to excellent marketing and good value for money products, companies like Apple do very well.
The "Why" can help craft an excellent marketing story that helps increase perceived value. It may help establish a brand identity that people may want to identify with. But the perceived value is why they fork over the money in the first place.
The feeling I always get is that he picks his data to fit his story. People don't buy why you do something, why you do anything is irrelevant, people buy to satisfy their needs. They buy perceived value. And due to excellent marketing and good value for money products, companies like Apple do very well.
The "Why" can help craft an excellent marketing story that helps increase perceived value. It may help establish a brand identity that people may want to identify with. But the perceived value is why they fork over the money in the first place.