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Start With WHY

Tarma

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People don't buy WHAT you do they buy WHY you do it.

I read the book. I must confess I believe this statement, but I'm not sure about little new businesses and I have little experience.

I'd be very curious what the more experienced entrepreneurs on here think about this.

Simon Sinek's TED Talk:

 
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jpn

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I did not read the book, but I did watch the TED talk a few times over the past years.

The feeling I always get is that he picks his data to fit his story. People don't buy why you do something, why you do anything is irrelevant, people buy to satisfy their needs. They buy perceived value. And due to excellent marketing and good value for money products, companies like Apple do very well.

The "Why" can help craft an excellent marketing story that helps increase perceived value. It may help establish a brand identity that people may want to identify with. But the perceived value is why they fork over the money in the first place.
 

loop101

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I created a similar thread here: "Start With Why" + "Fastlane"

I think if the "WHY" is important to you, then it is important, if only to keep you working on the project. If customers know you care, that probably helps, too.
 

Iammelissamoore

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People may not specifically buy a business-person's 'why' when they purchase our product/service; however, the 'why' we do it may be what helps us craft the purpose-driven/value-focused product/service for that customer, this 'why' can also be the determining factor of winning or losing as a business-person.

A lot of us began our businesses with our 'why' being that we wanted to be wealthy and retire young and it mostly focused on what 'we' wanted and little to do with what our customers needed; however, by learning a lot more through the books and changing our mindsets, we are managing to build valuable businesses by placing the customers' needs first, recognising that when we excel at this, we are rewarded with profits and the likes in the long-run.
 
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Tarma

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Aug 2, 2017
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I created a similar thread here: "Start With Why" + "Fastlane"

I think if the "WHY" is important to you, then it is important, if only to keep you working on the project. If customers know you care, that probably helps, too.

Argh, damn it, I missed the thread. My Slowlane Instant Gratification System kicked in for a sec, I guess. :rofl: Sorry about that!

If you guys think this is going to be redundant, I'll delete it, just let me know.

People may not specifically buy a business-person's 'why' when they purchase our product/service; however, the 'why' we do it may be what helps us craft the purpose-driven/value-focused product/service for that customer, this 'why' can also be the determining factor of winning or losing as a business-person.

I see your point, that's very interesting. Basically a WHY could be more important to us rather than to our client (which in turn means better products and services).
 
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