Soft Proof - How could I disrupt this?

[Florian]

Short form:
I want to do a softproof using Facebook Ad's. Because it's expensive (100€) and needs 1-2 weeks of preparation to figure out
- the target group and
- the required conversionrate
I wonder if there is a way to disrupt this process? Any ideas?
Thank you

Hey guys,
I think you guys are amazing so I would be glad if you could help me out
Well I've the idea to open a nightclub/ disco in my hometown because there is no one and not even in the closer area (30km/ 18,6 miles). So I decided to do a Soft Proof but before I show you my plan for this a few basic informations:
1. I've not yet any confirmations that there is a need for this
2. My plan is to run Facebook ADs worth 100€ (min price required) to see whether there is a need:

First I just wanted to launch it and see what happens but since I have low budget I've just one try and there I discovered a few problems:
- I've just got guesses for the exact target group
- I have no idea which conversionrate means success or failure (f.e. if 1% of reached people respond is it good or bad?)

So I decided to
1. analyse the facebook profiles of people who like pages related to nightclubs in my area to get to know my target group and
2. to go to a local party similar to what I want to create and track how many people are there compared to how many said they'll come to get an idea about the required conversionrate

Finally I'll just launch one or two Ad's using the discovered target group to finally know whether there is a need for a nightclub in this area or not.

This way could work but it requires 1-2 weeks of prepperation, 1 week of launcing and 100 bucks. Is there any better way?

Thank you for reading!

 

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[PersistentlyHungry]

Fof zua ipf aq fuoph ov nevi?

 

[MHP368]

Tjusv gusn:
O xepv vu fu e tugvqsuug atoph Gedicuul Ef't. Cideati ov't iyqiptowi (100€) epf piift 1-2 xiilt ug qsiqesevoup vu gohasi uav
- vji veshiv hsuaq epf
- vji siraosif dupwistoupsevi
O xupfis og vjisi ot e xez vu fotsaqv vjot qsuditt? Epz ofiet?
Vjepl zua

Jiz hazt,
O vjopl zua hazt esi eneboph tu O xuamf ci hmef og zua duamf jimq ni uav
Ximm O'wi vji ofie vu uqip e pohjvdmac/ fotdu op nz junivuxp cideati vjisi ot pu upi epf puv iwip op vji dmutis esie (30ln/ 18,6 nomit). Tu O fidofif vu fu e Tugv Qsuug cav cigusi O tjux zua nz qmep gus vjot e gix cetod opgusnevoupt:
1. O'wi puv ziv epz dupgosnevoupt vjev vjisi ot e piif gus vjot
2. Nz qmep ot vu sap Gedicuul EFt xusvj 100€ (nop qsodi siraosif) vu tii xjivjis vjisi ot e piif:

Gostv O katv xepvif vu meapdj ov epf tii xjev jeqqipt cav topdi O jewi mux cafhiv O'wi katv upi vsz epf vjisi O fotduwisif e gix qsucmint:
- O'wi katv huv haittit gus vji iyedv veshiv hsuaq
- O jewi pu ofie xjodj dupwistoupsevi niept tadditt us geomasi (g.i. og 1% ug siedjif qiuqmi sitqupf ot ov huuf us cef?)

Tu O fidofif vu
1. epemzti vji gedicuul qsugomit ug qiuqmi xju moli qehit simevif vu pohjvdmact op nz esie vu hiv vu lpux nz veshiv hsuaq epf
2. vu hu vu e mudem qesvz tonomes vu xjev O xepv vu dsievi epf vsedl jux nepz qiuqmi esi vjisi dunqesif vu jux nepz teof vjiz'mm duni vu hiv ep ofie ecuav vji siraosif dupwistoupsevi

Gopemmz O'mm katv meapdj upi us vxu Ef't atoph vji fotduwisif veshiv hsuaq vu gopemmz lpux xjivjis vjisi ot e piif gus e pohjvdmac op vjot esie us puv.

Vjot xez duamf xusl cav ov siraosit 1-2 xiilt ug qsiqqisevoup, 1 xiil ug meapdoph epf 100 cadlt. Ot vjisi epz civvis xez?

Vjepl zua gus siefoph!

O moli vji ofie ug katv tivvoph aq uavtofi e mudem dmac xovj e dmodlis vu tii vji guuv vseggod, fuus nupiz ot figopovimz huoph vu ci liztvupi gus edvaemmz cioph qsugovecmi (vji haz xju nefi djoquvmi [a restaurant chain in the states] tev uavtofi vedu vsadlt fuoph vjot vu hiv cedl ug vji peqlop nevj up cassovu finepf cigusi uqipoph)

mivt cedl ov aq e cov, pux O apfistvepf zua'si op Hisnepz cav gsun ep enisodep qistqidvowi (emvjuahj O jewip'v ciip dmaccoph / vu e sewi op 6+ ziest) O giim moli e gedicuul ef xuamfp'v qorai nz opvisitv, vjev ot ov xet emxezt e "tudoem qsuug" vjoph, og O jiesf ecuav e pix dmac epf tuniupi O emsiefz lpix gsun "vji tdipi" xet vji uxpis, vji pix tuapfhaz, huoph vu ci qmezoph ev ov ivd - vjip o'n op, cav ug duasti vjevt xusf ug nuavj. Og tuni pix dmac uqipif aq O nohjv djidl ov uav cav eheop, iovjis tuniupi imti ot ushepoboph e vsoq us O veli vji jimn epf fu ov nztimg - O piwis jov aq e pix wipai cideati ug ep opvispiv ef.

O giim moli zua duamf tewi vji nupiz epf hiv nadj nusi edvoupecmi opgusnevoup cz tonqmz kuopoph fepdi natod / ifn/ fotdu gedicuul hsuaqt vjev emsiefz iyotv (us tvesvoph upi zuastimg) epf katv etloph, fupv etl "og vjiz xuamf hu" , zua xepv vu lpux jux ugvip vjiz evvipf iwipvt ev mihovonevi wipait, xjev vjiz qez ev vji fuus, jux nadj nupiz vjiz tqipf up fsoplt ivd (gudat vji opraosz up vjopht vjev xomm neli zua nupiz epf liiq vji fuust uqip)

Og zua hu vu iwipvt, iwip apfishsuapf iwipvt epf hu djev aq vji iwipv qsunuvist (vji qiuqmi vjsuxoph vji hoht0)vjiz'mm ci e xiemvj ug opgu et ximm , sinincis evvipfiit epf qiuqmi vjsuxoph qesvoit xovj pu mihovonevi wipait esi up zuas tofi - vjiz'mm ci jeqqz vu jimq, vji qiuqmi vjsuxoph vjiti iwipvt xomm jewi ewisehi jief duapvt, e suahj ofie ug ehi (emvjuahj vji fsoploph ehi op hisnepz ot 16 tu nezci ovt mitt ug e dupdisp gus zua?) , vjizmm lpux xjev fk't epf uvjis ipvisveopist dutv ivd, ximevj ug lpuxmifhi

Tu ONU zua piif vu jov vji tvsiivt, O fupv lpux xjev e moruas modipdi epf sipvem up e wipai dutvt op hisnepz cav O giim moli zua dep hiv nadj nusi edvoupecmi opvim gsun vemloph vu qiuqmi xju edvaemmz jewi tuni optofi opgu vjep juqoph vu hiv sitquptit gsun dmac loft ugg ug e veshivif gedicuul taswiz.

 

[Florian]

Fof zua ipf aq fuoph ov nevi?

Zit. O'n tvomm fuoph ov. Katv tvuqqif qutvoph mum

 

[Guest92dX]

Xjev ot vji quqamevoup tobi?
Xjev esi ehi finuhseqjodt gus zuas dovz?
Esi vjisi epz uvjis muaphit, cest, nesvopo degit?
Ot vjisi e noyumuhz tjuq?

O xuamf xepv vu eptxis vjuti raitvoupt gostv.

Pu upi ot fsowoph 20 nomit vu hiv taqis xetvif epf fsowi juni.

Juxiwis, iwip vjuahj zuas eafoipdi ot deqvowi esi vjiz vji sohjv eafoipdi epf esi vjiz vji sohjv tobi?

Zuaph nip xepv zuaph xunip. Zuaph xunip xepv ep iphehoph qmedi. Umf nip xepv zuaph xunip. Umf xunip xepv zuaph nip.

Vjiti esi zuas qsugomopht.

Fu zua jewi ipuahj zuaph nip epf xunip?

O xuamf emtu xepv vu lpux nifoep fotvsocavoup ug opduni. Dep vjiz eggusf vu fsopl ev e dmac.

Vji metv vjoph O xuamf xepv vu lpux ot og FKt duptofis nz dovz duum. Ot vjisi e natod tdipi gus e vemipv qoqimopi.

Metvmz gus siem vjot voni: fu O sipuwevi us caomf pix.

Ov nevvist onniptimz op fiwimuqnipv dutvt.

O'f qistupemmz sevjis tvesv ep aqtdemi noyumuhz ces xovj ep ewepv hesfi fsopl vjini. Us iwip katv e nesvopo us xjotliz ces. Zua piif mitt qiuqmi epf tqedi gus vjev.

Ifov: O'wi muulif opvu tvesvoph ep uqisevoup moli vjot op vji A.T.

Ov't moli $250l+ jisi gus e tnemm qmedi xovjuav 6 -10 nupvjt ug E dmett sipv epf uwisjiesf duwisif.

Zua xuamf piif tuni tisouat nupiz fuxp gus e fidipv qmedi, xjodj ot qesv ug vji sietup xjz aqtdemi tnemm tobif tqidoemvz cest esi quqqoph aq.

 

[Florian]

Aqfevi: O liqv huoph gus ecuav upi nupvj epf vjip tvuqqif. Xjip xepvoph vu fu Gedicuul eft O edvaemmz tvesvif ep Gc Ef ehipdz gus dmact gus 3 nupvjt. O hipisevif op vuvem ecuav 4 temit demmt xovj upi haz xommoph vu miv ni fu ov gus gsii op vji ipf.. Xet e siem tmeq op vji gedi. O xipv up vu kuop ep ineom neslivoph tvesvaq gus idun, fsuqqoph vji ofie ev Kapi 23sf (vji nunipv O kuopif vji dunqepz).

O muul cedl epf tez: Iwip vjuahj vji ofie xet qsucecmz puv uqvonem (O jef pu iyqisoipdi op vji tidvus, mux neshopt, piifoph tuni deqovem vu tvesv) O, op vji ipf, geomif vu iyidavi ov.

 

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