Short form:
I want to do a softproof using Facebook Ad's. Because it's expensive (100€) and needs 1-2 weeks of preparation to figure out
- the target group and
- the required conversionrate
I wonder if there is a way to disrupt this process? Any ideas?
Thank you
Hey guys,
I think you guys are amazing so I would be glad if you could help me out
Well I've the idea to open a nightclub/ disco in my hometown because there is no one and not even in the closer area (30km/ 18,6 miles). So I decided to do a Soft Proof but before I show you my plan for this a few basic informations:
1. I've not yet any confirmations that there is a need for this
2. My plan is to run Facebook ADs worth 100€ (min price required) to see whether there is a need:
First I just wanted to launch it and see what happens but since I have low budget I've just one try and there I discovered a few problems:
- I've just got guesses for the exact target group
- I have no idea which conversionrate means success or failure (f.e. if 1% of reached people respond is it good or bad?)
So I decided to
1. analyse the facebook profiles of people who like pages related to nightclubs in my area to get to know my target group and
2. to go to a local party similar to what I want to create and track how many people are there compared to how many said they'll come to get an idea about the required conversionrate
Finally I'll just launch one or two Ad's using the discovered target group to finally know whether there is a need for a nightclub in this area or not.
This way could work but it requires 1-2 weeks of prepperation, 1 week of launcing and 100 bucks. Is there any better way?
Thank you for reading!
I want to do a softproof using Facebook Ad's. Because it's expensive (100€) and needs 1-2 weeks of preparation to figure out
- the target group and
- the required conversionrate
I wonder if there is a way to disrupt this process? Any ideas?
Thank you
Hey guys,
I think you guys are amazing so I would be glad if you could help me out
Well I've the idea to open a nightclub/ disco in my hometown because there is no one and not even in the closer area (30km/ 18,6 miles). So I decided to do a Soft Proof but before I show you my plan for this a few basic informations:
1. I've not yet any confirmations that there is a need for this
2. My plan is to run Facebook ADs worth 100€ (min price required) to see whether there is a need:
First I just wanted to launch it and see what happens but since I have low budget I've just one try and there I discovered a few problems:
- I've just got guesses for the exact target group
- I have no idea which conversionrate means success or failure (f.e. if 1% of reached people respond is it good or bad?)
So I decided to
1. analyse the facebook profiles of people who like pages related to nightclubs in my area to get to know my target group and
2. to go to a local party similar to what I want to create and track how many people are there compared to how many said they'll come to get an idea about the required conversionrate
Finally I'll just launch one or two Ad's using the discovered target group to finally know whether there is a need for a nightclub in this area or not.
This way could work but it requires 1-2 weeks of prepperation, 1 week of launcing and 100 bucks. Is there any better way?
Thank you for reading!
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