Shopify: No sales | Need your analysis

[TheKing]

Hey Vincent,
I'd be glad to help.

While 550 visits really isn't a large sample to work from, I'm sure there are some obvious things we can do to improve your conversion rate (and get you your first sale!).

The first thing you need to do if you want help is to provide a link to your site.
If you for some reason don't want it public, feel free to PM me, although i recommend posting it so more people can give their input.

After I can see your site, I'd be happy to check it out and give you a few pointers.

A quick tip for now: leads.

Leads are awesome. Entice your visitors to give up their contact info (name and email) using some awesome free offer. For example you could offer a X% coupon code in exchange for their name and email.

With their contact info you can sell jewellery through email at any time and you become less dependent on people having to visit your site - it's pretty basic and common, but it works.

Edit: Thanks for adding the link! My feedback is imminent.

 

[Scot]

Just out of curiosity, as I'm browsing your site, I keep seeing pop ups "John in Spain purchased the S01 watch" Are people buying now or is Shopify making up fake sales as "social proof"?

Nothing to me looks bad about the site. But as someone who enjoys wrist watches what worries me is that with the abundance of crappy quality Chinese watches flooding the market, how do I know your watches are good?

A couple things would assure me I'm getting a quality product: reviews, more photos of each watch, and talk about the watch quality.

Also, do you have FB pixel installed? All of those 500 who bounced should be assaulted with FB ads now. Retarget.

 

[The-J]

Well, not really useful critism, but thanks for your opinion.

It is useful. He was able to recognize your watches as knockoffs (or at least shittier versions of watches that sell well under well known brands). If you want to build a brand, that shouldn't be how it's seen. You also don't want to be seen as a copycat.

Your page just says 'Shop Now' and then lists the products. That's a bad way to go about it. The space above the fold should be used to convince people that a specific product or products are what they should consider. Think of your website as not just the store, but as the retail salesperson as well. The site needs to be doing a good job of actually selling the products.

Overall, your site looks like one of a million Shopify sites that pop up every day. There's zero credibility. No testimonials, no Amazon reviews, no proof of your product being worn by someone who matters. Show that there's at least some credibility here and you'll have a better chance.

Also where's your traffic coming from (I'm assuming IG)? That's a big part of what the problem might be.

 

[liljmoneyswag]

1. Not enough social proof to sell your watches at 80 (80 is a lot!). Luxury brands don't base their business model on charity. Instead launch a sale for a set of time and have those proceeds go to charity.

2. Social Proof: You might have to pay known youtubers, instagram models, or public figure to promote your watches. Also get more instagram followers, the more followers the more social proof.

3. Get some more "artsy"/better looking pics on instagram. See what MVMT is doing with their brand.

4. IMO. The selling our product at a better price than our competitors is overdone. Market your stuff as high quality material and luxury and the price you set will reflect if you watches are cheaper than your competitors.

5. Do a major sale once a month or during holidays but not so often so you don't devalue your brand. Get some more pictures too. On the skeleton watches have zoomed out pics and pics of someone wearing them.

6. Build email list: Free shipping and discount on first order. This way its easier to get customers for new products.

7. Throw in a "Luxury handkerchief" (to clean watch), i don't think many watch companies do this.

8. You can fake some scarcity. Have like one of the watches sold out, a couple left in stock, or this model will not be remade until 2018. If you go the fake review route, don't pick real names, use names you would find in a aol chatroom, but make it easier for the customers to leave reviews so they think it is legit. Set up a phony watch with mediocre reviews to fake legitimacy.

 

[Argue]

I'm no expert but here are my opinions:

• I don't like the dementia story. No offense to anyone sick or anything it just kinda turned me away from the site. I think it's weak marketing. No offense.

• The blue color gives the site a gloomy feeling. Intensify the blue with something more vibrant and appealing if this makes sense.

• You should make all the pictures with white backgrounds.

• I was looking on mobile but I can't click or zoom in to look at more features of the watch. It's just one picture.

• On Michael Kors' site, I can see the back of the watch, the side, and a video of it- when clicking on the watch. Do something like that. Makes it more fun to be on the site.

• I think the free shipping worldwide is a great idea.

• I think it's kinda odd that the first few rows are watches but the last row is a bracelet. Make categories if that makes sense.

• I like the logo. Looks very modern.

• Make the checkout button orange similar to amazon.

• Also use the scarcity tactic and also run a discount sale that expires within the next 24 hours or something. Make the consumer feel urgency.

• Urgency causes distraction and causes the consumer to unconsciously buy, in my opinion.

---

These are my opinions. I'm no expert. Just giving you my review from the perspective of a potential buyer.

No hard feelings.

 

[Mac]

Look for one of those popular pages on Instagram. Somebody with a huge following. Get them to do a paid shoutout with them wearing your product or something. Social proof is a big seller for accessories and fashion items.

 

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[Waspy]

The popups aren't the purchases at the moment, but all purchases. But I think the visitors could misunderstand it. Does it look fake that way? Could maybe also drive the visitors away.

It looks fake. Customers BS radars are generally pretty good. They know you aren't selling a watch every 10 seconds. They would have seen you in Forbes by now.

 

[ddzc]

Seen a few sold out tags today!

From 0 to sold out in less than 3 days ( Sun to Tues)

Well done

lol, those shopify apps/plugins do fool people.

 

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[Kabylfx]

Just out of curiosity, as I'm browsing your site, I keep seeing pop ups "John in Spain purchased the S01 watch" Are people buying now or is Shopify making up fake sales as "social proof"?

I was wondering the same thing. Also, I checked your Instagram profile and you seem to be doing really well and have great engagement (or it is perhaps coming from engagement groups). I'm asking since it's seems weird that you cannot make a sale out of this.

 

[ddzc]

Nice DW knockoffs (quality included)
Logo also looks ripped off from Armani (with minor modifications)

Create something unique and you may have some success.

 

[LifeTransformer]

What?

Sorry, shouldn't really have posted that when I wasn't ready with my full reply.

I'll do a full thread on it soon enough.

Just a quick question; Why are you spending money on Shopify when you have no sales? I'm not questioning your business, I'm talking about Control.

 

[Vincent_Vega]

First of all, thank you guys very much for all of your contribution. I really appreciate it. In the next hours, I will answer everyone separately to maybe further discuss the stated points.

Thanks again!

 

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[Argue]

Hey,

What I mean is the color of your banner. For example it's this color:

Instead of that shade of color, use something more bright in my opinion. The current color is dull imo.

Maybe you can look here for some ideas:

For the flash sale idea, it could work. Edit the current price with a price drop and put a new dollar amount in red color font.

For example:

ITEM: WATCH

Old Price : $90.00 (Be sure to cross out/slash the number i.e. $90.00)

New Price: $59.99 (limited time only or offer ends in 2 hours)

(This is just an illustration/example to help communicate my thoughts)

Or refer to amazon and catch how they do it:

Hope this helps/makes sense.

 

[The-J]

And care to elaborate why IG traffic is bad?

I didn't say that at all. Instagram traffic is only as good as it is targeted. It's like any other major traffic source: are you hitting the right people? Are you going after a demand that these people have? Can you demonstrate that your alternative is the best one for them?

Is your Instagram targeting the kind of targeting that will hit the demand?

Any ideas how to stand out?

Be real. The realer it seems, the more it's worth. A lot of people don't read testimonials anymore because they know that a good portion of them are fake. Despite this, it's still necessary to have.

Seeming real could be (1) having videos of people wearing the watches and saying they love them, or (2) having links to people's Facebook/Instagram posts where they say that exact thing. (I highly recommend that you don't fake these. If they're not real, or they seem obviously paid for, that will lose you credibility. Get real testimonials.)

Your products don't look amazing for the price point. I imagine you're importing them from another country. I've bought better looking watches for $20. Doesn't mean you won't sell any (I believe that Fossil watches are the same way, and look at them!), but that's just my impression. I hope your designs are unique, at the very least.

 

[G-Man]

So, I think you have a nice looking product, but I don't see any USP. If I have $80-100 to spend on a simple elegant daily wear watch, why buy a Saint Vincent instead of a Skagen or something comparable? Answer that question in quality copy, and I think you'll get some bites.

 

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[ddzc]

I didn't say that at all. Instagram traffic is only as good as it is targeted. It's like any other major traffic source: are you hitting the right people? Are you going after a demand that these people have? Can you demonstrate that your alternative is the best one for them?

Is your Instagram targeting the kind of targeting that will hit the demand?



Be real. The realer it seems, the more it's worth. A lot of people don't read testimonials anymore because they know that a good portion of them are fake. Despite this, it's still necessary to have.

Seeming real could be (1) having videos of people wearing the watches and saying they love them, or (2) having links to people's Facebook/Instagram posts where they say that exact thing. (I highly recommend that you don't fake these. If they're not real, or they seem obviously paid for, that will lose you credibility. Get real testimonials.)

Your products don't look amazing for the price point. I imagine you're importing them from another country. I've bought better looking watches for $20. Doesn't mean you won't sell any (I believe that Fossil watches are the same way, and look at them!), but that's just my impression. I hope your designs are unique, at the very least.

J has given you the best advice thus far but the biggest issue besides marketing is the product. There's not a single thing done here which is proper..I suggest overhauling from scratch. The watch looks like a cheap dw, that's the biggest problem. DW knockoffs are a dime a dozen. You need to create something unique with high quality components if you want to play in this field. The logo also needs to be redone and you can get that done for dirt cheap. The logo looks like Armani or the Washington Capitals. The wings/eagle logos are way overdone. It looks like it was made from those free logo websites.

Once that's done, you need to toss that website in the trash and build something from scratch, pay the extra money for a premium template on shopify and hire developers to customize it for your needs. You need real photography, videography to showcase the timepieces. I can honestly type paragraphs which feels endless at this point bc there's just so many issues from design to marketing. Those 10K instagram followers are definitely non targeted, maybe purchased, follow/unfollowed, etc.. or you would have sales coming in daily.

My suggestion, start over. I wish you luck.

 

[malonewolf]

Hey Vincent, thanks for posting and sharing your store with us. It's an easy ego stroke for someone to share their business when they're killing it... humbling when they need help.

There are a few things that need to happen for your site to be successful.

1. Landing page - This needs to be redesigned, with provocative copy and pro photography. It's the only way anything at this price point will sell. It has to highlight the brand as aspirational, unique and desirable. You want to see that in action? Check out Reformation. One of the best examples you'll find.
2. Social proof - As someone before said, you need influencers to be hocking your wares. But you can't just cold message someone with 500k followers on Instagram and hope to have them respond. You need to be strategic about it. It has to be something that makes people take notice and read your message, otherwise it's a waste. Which brings me to my third point...
3. Brand positioning - I have no idea what your brand is supposed to be. "Luxury watches"... great. But who's your audience? And don't say "people with a lot of money. " Your brand needs a story illustrated with stunning, captivating imagery. Every single photo you post should include someone wearing your watch, and it needs to show their face. It doesn't have to be GQ/Vogue-style photography, nor should it. But it should make people scroll through your Instagram account and either 1) see themselves as the person in the photo, or 2) with the person in the photo.

 

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[LifeTransformer]

Shopify, shopify, shopify...

 

[Vincent_Vega]

Sorry, shouldn't really have posted that when I wasn't ready with my full reply.

I'll do a full thread on it soon enough.

Just a quick question; Why are you spending money on Shopify when you have no sales? I'm not questioning your business, I'm talking about Control.

No problem.

Thought that Shopify is the easiest solution for starters. Especially because of all the useful apps.

Btw, maybe you can also take a look at my site? The link is in the first post.

 

[steelandchrome]

Just out of curiosity, as I'm browsing your site, I keep seeing pop ups "John in Spain purchased the S01 watch" Are people buying now or is Shopify making up fake sales as "social proof"?

Nothing to me looks bad about the site. But as someone who enjoys wrist watches what worries me is that with the abundance of crappy quality Chinese watches flooding the market, how do I know your watches are good?

A couple things would assure me I'm getting a quality product: reviews, more photos of each watch, and talk about the watch quality.

Also, do you have FB pixel installed? All of those 500 who bounced should be assaulted with FB ads now. Retarget.

Seriously, those pop ups seem timed and excessive if not real purchases. If not real then I would randomize it a bit more with times spread out so it seems a bit more reasonable, if real then you must be killing it!

Sent from my SM-G935V using Tapatalk

 

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[Kabylfx]

Fix your favicon, the one you currently have looks like it was made on paint. Might wanna replace it with your current logo because it totally kills your credibility in my opinion.

 

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[Vincent_Vega]

Hey,

What I mean is the color of your banner. For example it's this color:

Instead of that shade of color, use something more bright in my opinion. The current color is dull imo.

Maybe you can look here for some ideas:

For the flash sale idea, it could work. Edit the current price with a price drop and put a new dollar amount in red color font.

For example:

ITEM: WATCH

Old Price : $90.00 (Be sure to cross out/slash the number i.e. $90.00)

New Price: $59.99 (limited time only or offer ends in 2 hours)

(This is just an illustration/example to help communicate my thoughts)

Or refer to amazon and catch how they do it:

Hope this helps/makes sense.

Thanks for your suggestions. Changed the color of the bar. Better?

Fix your favicon, the one you currently have looks like it was made on paint. Might wanna replace it with your current logo because it totally kills your credibility in my opinion.

Thank you for your input. Changed the favicon. Logo is a bit difficult because it gets a bit blurry at that size (32x32px). Better now or change it again?

 

[smarty]

You think reviews on the site could help?

Didn't have much time to look but a quick visit to your site (link) and I saw these reviews: (screenshot).
If I was a potential buyer, I would run for my life after seeing that. So remove them quickly.

 

[Vincent_Vega]

Hey guys,

I started a shopify store in the jewelry niche. Till now, I got 550 visits to my site but no sale. Some people even write me DMs on IG and tell me that they will buy a watch etc, but nothing happens.

I'm pretty new to this, so I need your insights to what the problem is.

Is someone here experienced in Ecommerce/Shopify and willing to help? If yes, please take a look at my site: saintvincentwatches.com

Thanks for your time!

Best Regards
V

 

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[Vincent_Vega]

Shopify, shopify, shopify...

What?

 

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[Vincent_Vega]

Look for one of those popular pages on Instagram. Somebody with a huge following. Get them to do a paid shoutout with them wearing your product or something. Social proof is a big seller for accessories and fashion items.

I already had my photos posted by a few affiliates and gave their followers a discount code. Not big accounts, only 3-10k. Still got nothing.

 

[Vincent_Vega]

Just out of curiosity, as I'm browsing your site, I keep seeing pop ups "John in Spain purchased the S01 watch" Are people buying now or is Shopify making up fake sales as "social proof"?

Nothing to me looks bad about the site. But as someone who enjoys wrist watches what worries me is that with the abundance of crappy quality Chinese watches flooding the market, how do I know your watches are good?

A couple things would assure me I'm getting a quality product: reviews, more photos of each watch, and talk about the watch quality.

Also, do you have FB pixel installed? All of those 500 who bounced should be assaulted with FB ads now. Retarget.

Yep, that's social proof. Thought that it may would push the visitors to buy something.

Talking about the quality is difficult because it isn't a real high-quality watch. It isn't a Rolex, you know? Quality-wise you can compare it with Daniel Wellington or MVMT. Don't know how to highlight the quality here?

You think reviews on the site could help?

 

[Vincent_Vega]

I was wondering the same thing. Also, I checked your Instagram profile and you seem to be doing really well and have great engagement (or it is perhaps coming from engagement groups). I'm asking since it's seems weird that you cannot make a sale out of this.

I'm also working with Followliker, so I get quite some likes and exposure. But there aren't that much clicks on my link. And the people who click bounce...

 

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[Vincent_Vega]

Seriously, those pop ups seem timed and excessive if not real purchases. If not real then I would randomize it a bit more with times spread out so it seems a bit more reasonable, if real then you must be killing it!

Sent from my SM-G935V using Tapatalk

The popups aren't the purchases at the moment, but all purchases. But I think the visitors could misunderstand it. Does it look fake that way? Could maybe also drive the visitors away.

 

[Vincent_Vega]

1. Not enough social proof to sell your watches at 80 (80 is a lot!). Luxury brands don't base their business model on charity. Instead launch a sale for a set of time and have those proceeds go to charity.
Ok. Removed the charity thing.
2. Social Proof: You might have to pay known youtubers, instagram models, or public figure to promote your watches. Also get more instagram followers, the more followers the more social proof.
I already had my photos with discount codes posted by a few smaller guys. Still nothing. Regarding social proof: I know that humans act like sheeps in a herd. If they see an account with many followers, they follow because the majority does. You think that it would make a difference for me if i have 9.5k like now or e.g. 20/30k or more?
3. Get some more "artsy"/better looking pics on instagram. See what MVMT is doing with their brand.
I already hired a hobby photographer for a small amount of money. He will take pics in nature or on a background. You can already see some of the photos in my feed (all the ones with nature in the background)
4. IMO. The selling our product at a better price than our competitors is overdone. Market your stuff as high quality material and luxury and the price you set will reflect if you watches are cheaper than your competitors.
I know. I'm really comflicted here. Higher prices = seemingly more value, but also more difficult to sell.
5. Do a major sale once a month or during holidays but not so often so you don't devalue your brand. Get some more pictures too. On the skeleton watches have zoomed out pics and pics of someone wearing them.
Did a launch-sale at the beginning. Didn't work. Maybe it was too early? Will take some more product pics for the productpages.
6. Build email list: Free shipping and discount on first order. This way its easier to get customers for new products.
Good idea. But I guess I need some sales first?
7. Throw in a "Luxury handkerchief" (to clean watch), i don't think many watch companies do this.
Had this idea a month ago. But don't think that this will be the ultimate sales argument. Just a nice goodie.
8. You can fake some scarcity. Have like one of the watches sold out, a couple left in stock, or this model will not be remade until 2018. If you go the fake review route, don't pick real names, use names you would find in a aol chatroom, but make it easier for the customers to leave reviews so they think it is legit. Set up a phony watch with mediocre reviews to fake legitimacy.
Will definitely build in some reviews. But do people believe that after it became public that even amazon is full of fake reviews?

 

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